Riann Flora

• Reputation and Stakeholder Management: Directed the end-to-end communication strategy for a multibillion-dollar global merger, ensuring consistent and high-quality messaging reached millions of customers and stakeholders during a high-profile transition.
• Executive Counsel: Partnered directly with C-suite leaders to draft executive messaging, speeches, and FAQs for external-facing town halls and global announcements, maintaining brand integrity under pressure.
• Complex Narratives: Transformed technical integration milestones into clear, engaging narratives for a global audience, unifying the brand identity across diverse business units.

Delivered digital marketing, CX, and communications across EMEA, managing social platforms, Trustpilot reporting, and high‑impact content while leading data‑driven improvements and integrated campaigns with PR and agencies. Executed targeted email and automation workflows, produced newsletters, crafted investor pitches, and used analytics to guide strategy—strengthening brand visibility, enhancing customer experience, and supporting business growth.

During my time at Armstrong World Industries, I supported the company through significant growth and transformation following its merger with Knauf, driving initiatives such as revamping EMEA websites and analysing market data to support successful product launches. I introduced innovative solutions—including countdown timers in email campaigns—which increased open rates by 45% and click‑through rates by 50%. Alongside crafting social media and campaign strategies, I led email campaign planning, leveraged data analytics for targeted marketing, and delivered a full digital rebrand of the company’s online presence and materials.