Summary
Overview
Work history
Education
Skills
Affiliations
Other Experience
Timeline
Generic

Rhea Taylor

Stroud,Gloucestershire

Summary

Experienced professional with expertise in legacy messaging integration, campaign strategy, and audience engagement. Demonstrates a strong track record in stakeholder management, cross-organisational collaboration, and multi-channel marketing. Skilled in line management, team guidance, and event planning with a focus on donor stewardship. Adept at strategic thinking and innovation to drive impactful outcomes. Committed to leveraging these capabilities to deliver effective solutions and foster organisational growth.

Overview

19
19
years of professional experience
3
3
years of post-secondary education

Work history

Fundraising Officer (Gifts in Wills)

National Trust
02.2022 - 08.2025
  • Achieved a 618% pipeline increase in under three years through integrated legacy marketing activities.
  • Ensured legacy messaging was prominent in all public fundraising communications and campaigns.
  • Collaborated with Communications & Marketing to embed a new proposition across digital and offline channels.
  • Evaluated campaign performance to enhance results and support long-term pipeline goals.
  • Planned and executed an internal Gifts in Wills Awareness Week campaign, boosting staff and volunteer engagement.
  • Increased brand presence in legacy fundraising through targeted marketing initiatives.
  • Managed the Gifts in Wills Assistant, providing guidance and professional development opportunities.
  • Served as legacy subject matter expert, facilitating knowledge sharing across departments.

Legacy Promotions Officer

Macmillan Cancer Support
01.2019 - 02.2022
  • Planned and executed legacy events and campaigns, culminating in detailed analyses for future activities.
  • Managed Legacy Garden project at RHS Tatton Flower Show to enhance awareness of gifts in wills.
  • Delivered exceptional donor stewardship through strategic communications and high-quality supporter events.
  • Developed engaging presentations to motivate supporters towards pledging commitments.
  • Ensured compliance with data protection standards as lead for Legacy Promotions.
  • Oversaw volunteer management within team to optimise event execution.

Innovation Officer

Macmillan Cancer Support
03.2020 - 02.2021
  • Facilitated launch of six product prototypes through all stages of innovation, including creative development, media planning, budgeting, internal briefing and stakeholder resourcing, live testing, iteration and evaluation
  • Cultivated strong relationships with stakeholders to ensure timely delivery of products.
  • Collaborated on media planning and budgeting to optimise resource allocation.

Strategic Marketing Planning Team Assistant

Macmillan Cancer Support
01.2018 - 01.2019

Delivered email campaigns for Email Marketing team, enhancing engagement.

Provided integral support in updating Comms Plan and Cold Comms Calendar across Fundraising, Marketing and Communications division.

Managed team budget, attended finance meetings, raised purchase orders, and tracked expenditure.

Promotions Manager

Soundcrash Music
08.2017 - 10.2017
  • Chaired marketing meetings to develop comprehensive marketing plans and delegate tasks.
  • Managed promotional team, streamlining operations for improved efficiency.
  • Monitored marketing campaigns to ensure achievement of targets.

Promoter

Kilimanjaro Live
02.2016 - 04.2017
  • Kilimanjaro is one of the largest independent music and event promoters in the country. Headhunted to build relationships and bring in business, through the booking of artists for shows and festivals.
  • Promoted over 50 shows using diverse marketing strategies.
  • Researched current trends to identify new business prospects.
  • Negotiated deals with venues and artists while maintaining confidentiality.

Booking Assistant / Street Team Manager

MAMA & Company
11.2014 - 01.2016
  • Successfully launched brand ‘New Crush,' featuring over 70 new acts.
  • Compiled ticket updates for agents alongside weekly promoter reports for management.
  • Developed flyering schedules and supervised street team activities.

International Campaigns Manager - iTunes

Universal Music Group International
01.2011 - 01.2014
  • Promoted to manage content issues and provide iTunes support for global key releases.
  • Maintained digital product catalogue, ensuring quality control and upkeep.
  • Delivered technical expertise on UMGI's digital supply chain processes and systems.
  • Resolved queries efficiently while solving problems as required.
  • Acted as primary contact for international labels regarding scheduled digital deliveries.

Team Secretary - Building Surveying

King Sturge
11.2009 - 11.2010
  • Provided administrative and organisational support to facilitate operations for 26 Building Surveyors.
  • Drafted and finalised Dilapidations Reports, ensuring accuracy and compliance.

TV Compilations Marketing Assistant - Commercial Sales

Sony Music
12.2006 - 10.2009
  • Supported three product managers with comprehensive administrative assistance.
  • Ensured timely market release of physical and digital products.
  • Troubleshot audio/video product issues to maintain market readiness.
  • Facilitated digital product creation through meticulous metadata setup and scheduling.

Digital Content Coordinator

Sony Music
12.2006 - 06.2008

Collaborated with Digital Managers across ten European countries to resolve audio/video product issues.

Facilitated digital product creation, including metadata setup, scheduling, clearance, and delivery processes.

Education

BA (Hons) - Business Studies with Marketing

University Of Brighton
09.2003 - 06.2006

Skills

  • Legacy messaging integration
  • Legacy campaign strategy and delivery
  • Audience engagement and proposition development
  • Stakeholder management and influence
  • Cross-organisational collaboration
  • Line management and team guidance
  • Multi-channel planning and marketing
  • Event planning and donor stewardship
  • Strategic thinking and innovation

Affiliations

  • Keen sewer and maker with an interest in sustainable fabrics and techniques.
  • Took time off, on three separate occasions, to backpack through Southeast Asia, India, New Zealand and Canada.

Other Experience

  • Director of Stone Manor (Grade II listed property) – governance and maintenance and oversight.
  • Founded Brighter Later gig series raising funds for Teenage Cancer Trust and Cancer Research UK.
  • Volunteer production and liaison roles for multiple UK festivals.

Timeline

Fundraising Officer (Gifts in Wills)

National Trust
02.2022 - 08.2025

Innovation Officer

Macmillan Cancer Support
03.2020 - 02.2021

Legacy Promotions Officer

Macmillan Cancer Support
01.2019 - 02.2022

Strategic Marketing Planning Team Assistant

Macmillan Cancer Support
01.2018 - 01.2019

Promotions Manager

Soundcrash Music
08.2017 - 10.2017

Promoter

Kilimanjaro Live
02.2016 - 04.2017

Booking Assistant / Street Team Manager

MAMA & Company
11.2014 - 01.2016

International Campaigns Manager - iTunes

Universal Music Group International
01.2011 - 01.2014

Team Secretary - Building Surveying

King Sturge
11.2009 - 11.2010

Digital Content Coordinator

Sony Music
12.2006 - 06.2008

TV Compilations Marketing Assistant - Commercial Sales

Sony Music
12.2006 - 10.2009

BA (Hons) - Business Studies with Marketing

University Of Brighton
09.2003 - 06.2006
Rhea Taylor