Reinaldy Agung Pramudhita
Summary
At Glasgow Caledonian University, my role as a Lecturer in Marketing is driven by a commitment to integrating Environmental, Social, and Governance (ESG) principles with advanced social media analytics into the curriculum. This dedication reflects my belief in the power of responsible marketing to shape the future of business. With a solid background in both academia and the digital marketing industry, I focus on nurturing ethical, sustainable, and well-being-oriented marketing strategies. By leveraging my expertise in Business Strategy and Social Media Analytics, I aim to empower students to thrive in a global marketing landscape increasingly shaped by digital innovation and social responsibility.
Overview
14
14
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
Lecturer in Marketing
Glasgow Caledonian University
Greater London, United Kingdom
10.2024 - 09.2025
- Teaching Subject:
- 1. MMW226522: Innovation and Global Marketing Logistics
- 2. MMW226467: International Marketing Concepts for Ethical and Sustainable Practice
- 3. MMW226493: Digital Marketing, Analytics and Storytelling with Data
- 4. MMW226474: Digital Marketing and Social Media
- 5. MMW226525: International Marketing Strategy
Lecturer in Business and Management
Scholars School System
London, United Kingdom
01.2024 - 10.2024
- Teaching Subject
- - BMM3013 Starting the Business and Fundamentals of Marketing
- - BMM3003 Introduction to Business Operation and Management
- - BMM 3103 Project
Part-Time Lecturer – Marketing & Business Strategy Department
School of Business and Management ITB
Bandung, Indonesia
03.2020 - 02.2024
- Research Group: Business Strategy and Marketing
- Teaching Subject:
- MB1101 - Introduction to Business
- MB2004 - Introduction to International Business
- MB2103 – Marketing International
- MB2107 - Global Marketing
- MB2107 - Integrated Business in Asia 1
- MB2205 - Integrated Business in Asia 2
- MB4016 - Shopper Behavior
- MK2104 - Marketing for Technopreneurship
- MK2104 - Sales and Marketing
- MK4102 - Business Growth Strategy
- Research Interest: Neuromarketing, Consumer Behavior, International Business
Part-Time Lecturer
Padjajaran University
Bandung, Indonesia
01.2022 - 09.2023
- Vocational Department
- Digital Marketing Program
- Teaching Subject : Content Creative Strategy
Client Lead
Lion & Lion
Greater Jakarta Area, Indonesia
01.2019 - 03.2020
- 1. Leading a team of Account Managers by helping define scope and recommended approach for major digital projects for client
- 2. Drive high level discussion on the role of digital within the total marketing ecosystem
- 3. Play an advisory role on client engagements, help client in defining their digital vision
- 4. Provide methodological support, coaching, professional development and training to staff
- 5. Working with the leaders of the client director, help them define needs and potential solution
Co-Founder (Chief Marketing Officer)
Telecreative
Greater Jakarta Area, Indonesia
07.2017 - 02.2020
- Market Trend and Consumer Behavior Analysis
- Identify and develop new market opportunity
- Develop feasible marketing plan and marketing strategy
- Design and coordinate promotional campaigns, PR and other marketing efforts across channels
- Create a solid network of strategic partnerships
- Develop Social Media Strategy
Communication Consultant (Project Base)
Ministry Of Public Work
Greater Jakarta Area, Indonesia
03.2018 - 12.2018
- Develop 2018-2019 Communication Strategy
- Social Media Monitoring
- Daily News Monitoring and Action Plan Recommendation for Communication Bureau
- Develop Social Media Guidelines Book for Communication Staff
- Develop SOP for Social Media Team
- Communication Crisis Monitoring & Action Plan
Owner Representative on Field (Project Coordinator)
PT. Hasta Saha Mulya Coal Mining & Palm Oil Plantation
South Sumatera, Indonesia
01.2014 - 05.2015
- Responsible for coordinating, consolidating and ensuring smooth implementation of program and operation's activity
- Work and communicate with all stakeholders, including marketing, sales, finance, operation and legal
- Government and Industrial Relations
- CSR & Community Development Initiator
Project Management
Innovez One
Greater Jakarta Area, Indonesia
12.2011 - 12.2013
- Coordinates and assist the project implementation, time scheduling, coordination of all personnel: customers, local partners, vendor, contractors, etc that necessary to complete the project
- Support in Business Development
- Assist in developing the international market (Singapore, Malaysia, and Philippines)
Education
Master of Business Administration (M.B.A.) - Business, Management, Marketing, and Related Support Services
Institut Teknologi Bandung (ITB)
01.2015 - 08.2017
Bachelor's Degree - Public Relations and Applied Communication
Universitas Islam Bandung
08.2007 - 11.2011
Skills
- Content Marketing
- International Business
- Social Media Strategy
Certification
Advanced Search Engine Optimization
Languages
English (Native or Bilingual)
Personal Information
Publications
- 1. ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE IN GENERATION Z Global Marketing Conference, 782-787 (2023)
- 2. THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY Global Marketing Conference, 490-494 (2023)
- 3. INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS Global Marketing Conference, 281-285 (2023)
- 4. The Influence of Local Cosmetics Video-Sharing Review on Female Daily Network Youtube Channel towards Viewers Purchase Intention The International Journal of Business & Management 9 (12) (2021)
- 5. PROPOSED INCLUSIVE BUSINESS ECOSYSTEM PLATFORM TO INCREASE THE SUPPLY OF VETIVER OIL (CASE STUDY OF USAR GARUT COOPERATIVES) FOB (2016)
- 6. INFLUENCING FACTORS OF CONSUMER REPURCHASE INTENTION IN C2C MARKETPLACE MOBILE APP (2015)
Timeline
Lecturer in Marketing
Glasgow Caledonian University
10.2024 - 09.2025
Lecturer in Business and Management
Scholars School System
01.2024 - 10.2024
Part-Time Lecturer
Padjajaran University
01.2022 - 09.2023
Part-Time Lecturer – Marketing & Business Strategy Department
School of Business and Management ITB
03.2020 - 02.2024
Client Lead
Lion & Lion
01.2019 - 03.2020
Communication Consultant (Project Base)
Ministry Of Public Work
03.2018 - 12.2018
Co-Founder (Chief Marketing Officer)
Telecreative
07.2017 - 02.2020
Master of Business Administration (M.B.A.) - Business, Management, Marketing, and Related Support Services
Institut Teknologi Bandung (ITB)
01.2015 - 08.2017
Owner Representative on Field (Project Coordinator)
PT. Hasta Saha Mulya Coal Mining & Palm Oil Plantation
01.2014 - 05.2015
Project Management
Innovez One
12.2011 - 12.2013
Bachelor's Degree - Public Relations and Applied Communication
Universitas Islam Bandung
08.2007 - 11.2011
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