REGINALD MAGTIBAY
Digital Project Manager
Brighton,East Sussex
Summary
I am currently pursuing a Master’s Degree in Digital Marketing with a wide experience in the digital advertising industry. Adept in all aspects of project management that include planning, budget management, and resource management. I have experience in working directly with clients to ensure all goals are achieved and met within scope and budget.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Digital Project Manager
We Are Social Pte. Ltd
Singapore, Singapore
12.2021 - 07.2022
- Managed the Samsung social media account across the APAC region.
- Nurtured client relationships, and assessed digital deliverables and project scope.
- Collaborated with copywriters and art directors to interpret creative briefs and execute ideas.
- Supervised digital producers to deliver infovisuals and assess client requirements for various social media platforms such as Facebook, Instagram, Twitter, TikTok, and LinkedIn.
- Led the production of the company's own virtual influencer.
- Launched the Plus Company's non-fungible token website by working with 3D generalists, art directors, creative technologists, developers, and strategists.
Digital Producer
EG+ Worldwide Pte. Ltd
Singapore, Singapore
08.2016 - 12.2021
- Evaluated project scope, product design, and resource management for the account - Singapore Tourism Board.
- Managed project finances to ensure the profitability and financial success of the advertising agency.
- Achieved proficiency in Adobe Experience Manager as a content management solution provider.
- Trained in Campaign Monitor, MailChimp, WordPress, DoubleClick Campaign Manager, and Sizmek.
- Led pre- and post-online digital campaigns through web page creation and digital banner production.
- Curated and strategized monthly email content for Hilton Marketing Group.
- Created User Acceptance Test matrix for new website features and enhancements.
Senior Account Executive
Wunderman Pte. Ltd, Microsoft Xbox
Singapore, Singapore
04.2015 - 08.2016
- Managed Microsoft Xbox digital platforms: Xbox.com, Xbox Live, and EDMs across the APAC region.
- Implemented global and regional campaigns that drive customer engagement, retention, and new customer acquisition across Xbox-owned channels.
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
- Led game launches and virtual regional promotions.
- Performed market segmentation analysis.
- Provided insights and recommendations to optimize marketing campaigns.
Web Content Editor
MIMS Pte. Ltd
Singapore, Singapore
09.2012 - 03.2015
- Launched the MIMS mobile application targeted at healthcare professionals.
- Increased the company's revenue by 20% through the introduction and implementation of advertising banner spaces.
- Prompted the creation and implementation of editorial policies and best practices.
- Collaborated with the social media team to promote social sharing and interactivity on the website.
- Led the broader digital media team on integrated digital initiatives.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
Retail Sales Executive
Focus Network Agencies (S) Pte. Ltd
Singapore, Singapore
12.2011 - 09.2012
- Increased revenue and sales by 180% by providing excellent customer care and service.
- Built rapport with customers by asking questions and utilising effective listening skills.
- Facilitated high volumes of cash, credit, and gift card transactions, verifying cash drawer balance at end of each shift.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Assisted in the set up of store displays and merchandise.
Healthcare Data Analyst
Pointwest Innovations Corporation
Manila, Philippines
10.2009 - 08.2011
- Initiated the development, enhancement, and integration of new clinical rules.
- Analysed drug coverage and drug list requirements for operational appropriateness.
- Evaluated service requests for potential negative impact on the overall benefit design.
Education
Master of Science - Digital Marketing
University of Brighton
Brighton, BNH 09.2022 - Current
Higher National Diploma - Digital Marketing
London School of International Business
London, ENG 11.2020 - 07.2021
Bachelor of Science - Pharmacy
University of Santo Tomas
Manila, PH 06.2005 - 03.2009
Skills
Excellent Communication
Budget and Vendor Management
Agile Methodology
Critical Thinking
Relationship and Team building
Timeline
Master of Science - Digital Marketing
University of Brighton
09.2022 - Current
Digital Project Manager
We Are Social Pte. Ltd
12.2021 - 07.2022
Higher National Diploma - Digital Marketing
London School of International Business
11.2020 - 07.2021
Digital Producer
EG+ Worldwide Pte. Ltd
08.2016 - 12.2021
Senior Account Executive
Wunderman Pte. Ltd, Microsoft Xbox
04.2015 - 08.2016
Web Content Editor
MIMS Pte. Ltd
09.2012 - 03.2015
Retail Sales Executive
Focus Network Agencies (S) Pte. Ltd
12.2011 - 09.2012
Healthcare Data Analyst
Pointwest Innovations Corporation
10.2009 - 08.2011
Bachelor of Science - Pharmacy
University of Santo Tomas
06.2005 - 03.2009