Reet Sahiba Arora

Role: Account Director managing cross-functional teams, working with a mix of global B2B and B2C organisations, as well as foundations and charities, leading on Skating Panda's integrated marketing, branding, PR and communications projects.

Key Highlights:

• Boosted account growth by 30% and client retention by 40% through strong relationship initiatives.
• Spearheaded integrated campaigns, increasing brand engagement and campaign ROIs by 25% across both traditional and digital platforms.
• Secured a 20% growth in new business since joining.
• Consistently met KPIs with a 95% success rate, maintaining stakeholder communication, and promptly resolving escalations.
• Implemented agile methodologies, ensuring efficient project execution and on-time delivery with a 100% success rate.
• Optimised the RFP process, securing 10 new projects annually.
• Launched a new website, increasing web traffic by 30%, and managed the WordPress backend with regular Google Analytics 4 reporting.

Zynasty Ventures launched its brand, 'Go Unleash', as the newest entrant in the pet industry in November 2020 with the idea of being India's first B2C portal to provide end-to-end products and services to pet owners.

Key Highlights:

• Boosted brand recognition by 40% through innovative branding strategies.
• Increased customer engagement by 35% with multi-channel campaigns.
• Drove a 25% month-on-month sales increase via traditional and social media marketing.
• Achieved a 30% ROI increase through paid social, PPC, and Google AdWords.
• Amplified sales by 200% through effective networking and marketing strategies.

• Won multi-year contracts with renowned hospitality brands through strategic pitches and brand strategies.
• Led a team of 20+ to deliver integrated digital and social media campaigns, increasing client ROI by 35%.
• Worked with 40+ hospitality, lifestyle, and tech clients, maintaining an 80% client retention rate.
• Established the brand strategy, brand positioning statement, and content calendar for a £100 million investment and support company.
• Negotiated contracts and oversaw cost estimates, ensuring account profitability.
• Optimised campaign performance by analyzing metrics and identifying trends, boosting engagement by 30%.
• Developed and delivered influencer marketing campaigns, increasing clients' brand visibility by 20%.