Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Reethu Bai Ramavathu

east london,City of London

Summary

Knowledgeable in strategic problem resolution and proficient in virtual meetings and performance metrics interpretation. Strong technical product knowledge supports effective strategic planning and business development, consistently achieving measurable results. Expertise in Microsoft Office Suite and CRM software enhances account management and sales analytics. Proven success in team development, social media marketing, and store KPI reporting, driving business growth and innovation.


Overview

6
6
years of professional experience

Work history

KPI Dashboard & Reporting – BI Analyst

Razorpay
Banglore, India
01.2019 - 10.2020
  • Developed Power BI dashboards for leadership to monitor merchant acquisition and transaction metrics.
  • Reduced reporting lag from five days to real-time through API-based data connections.
  • Provided tailored analytics support for finance, growth, and customer success teams.
  • Employed Excel functions to enhance data evaluation and presentation efficiency.
  • Streamlined workflows by implementing effective analytical strategies.
  • Managed large databases efficiently through SQL programming tasks.
  • Monitored KPIs to assess the effectiveness of business solutions and track ongoing progress.

Business Development Manager – Enterprise Solution

Zoho Corporation
Chennai, India
10.2020 - 11.2021
  • Successfully led CRM deployment for over 50 enterprise clients using Zoho CRM, achieving 30% increase in lead conversion.
  • Collaborated with sales and tech teams to automate lead scoring and streamline sales workflows.
  • Delivered comprehensive CRM training across sales teams in India and SEA region.
  • Optimised operational procedures to enhance overall productivity.
  • Managed key accounts, ensuring exceptional levels of customer satisfaction.
  • Directed cross-functional teams to complete complex projects within time and budget constraints.
  • Developed strategies to secure new business and maximise opportunities among existing clients, yielding significant results.
  • Reported market insights, industry trends, and expansion opportunities to senior leadership.

Regional Sales Lead – BFSI Segment

Freshworks
Chennai, India
12.2021 - 11.2022
  • Expanded B2B SaaS pipeline by ₹18 Cr within one year across BFSI clients.
  • Closed enterprise deals with HDFC Life and Yes Bank, generating ₹4.3 Cr in annual revenue.
  • Developed customised sales playbooks for inside sales and account executives.
  • Created targeted marketing campaigns to increase footfall during off-peak periods.
  • Implemented visual merchandising standards to enhance store layout appeal.
  • Negotiated favourable vendor agreements, resulting in inventory cost savings.
  • Explained product benefits to maximise customer engagement and drive sales.
  • Produced detailed sales and performance reports for senior management review.

Associate Manager – Refinery Operations & QA

Vedanta Ltd – Starlit Copper (Sterlite)
Silvassa, Daman and Diu
08.2022 - 12.2024
  • Managed day-to-day refinery operations for cathode production, overseeing shift teams and achieving throughput targets.
  • Conducted quality checks at critical refining stages, including electrolytic refining and purity testing.
  • Implemented corrective actions from QA non-conformance reports, enhancing product purity and minimising rework.
  • Utilised SAP system for effective material tracking and compliance documentation.
  • Streamlined operations, resulting in time and cost efficiencies.
  • Improved operational efficiency by implementing innovative technological solutions.
  • Monitored team performance and provided consistent empowering feedback to boost employee morale.
  • Analysed and resolved complex resource management issues for optimised scheduling.
  • Created digital file classification system for company-wide use.
  • Established clear budgets and cost controls strategies to meet objectives.
  • Monitored health and safety measures for guaranteed compliance.
  • Designed and implemented training to further develop staff based on business goals.

Education

Certificate of Higher Education - Science and Maths

Amaravathi High School
India
06/2015 - 05/2016

Certificate of Higher Education - Maths,Physics and Chemistry

Narayana Institute
India
08/2016 - 05/2018

Bachelor of Technology - Chemical Engineer

National Institiute of Technology
India,Kerala
08/2018 - 05/2022

Master of Business Administration - International Business management

University of Greenwich
London
01/2025 -

Skills

  • Supply chain understanding
  • Market awareness
  • Sales cycle understanding
  • Virtual meeting proficiency
  • Performance metrics interpretation
  • Technical product understanding
  • Results oriented approach
  • Strategic planning capability
  • Microsoft office suite mastery
  • Time management excellence
  • Account management
  • CRM software use
  • Sales analytics
  • Store KPI reporting
  • Team development
  • Business development
  • Social media marketing
  • MS Office

Languages

English
Advanced
Hindi
Advanced

Timeline

Associate Manager – Refinery Operations & QA

Vedanta Ltd – Starlit Copper (Sterlite)
08.2022 - 12.2024

Regional Sales Lead – BFSI Segment

Freshworks
12.2021 - 11.2022

Business Development Manager – Enterprise Solution

Zoho Corporation
10.2020 - 11.2021

KPI Dashboard & Reporting – BI Analyst

Razorpay
01.2019 - 10.2020

Certificate of Higher Education - Science and Maths

Amaravathi High School
06/2015 - 05/2016

Certificate of Higher Education - Maths,Physics and Chemistry

Narayana Institute
08/2016 - 05/2018

Bachelor of Technology - Chemical Engineer

National Institiute of Technology
08/2018 - 05/2022

Master of Business Administration - International Business management

University of Greenwich
01/2025 -

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Reethu Bai Ramavathu