Rebecca Brown
Wrexham,United Kingdom
Summary
Accomplished professional with expertise in budgeting and forecasting, revenue generation strategies, and remote sales techniques. Demonstrates strong skills in training and coaching staff, adaptability to market changes, and pricing strategy implementation. Proven track record in team leadership, relationship management, and business development. Adept at budget management and conducting market and competitive analysis to drive business success. Committed to leveraging skills for continued growth in strategic roles.
Overview
19
19
years of professional experience
Work history
Group Sales Director
LQ Resort
Oswestry, Portsmouth & Woodbridge , England
2024.01 - Current
- Coordinated cross-departmental initiatives to achieve business objectives.
- Initiated new partnerships, enhancing the company's profile within the industry.
- Established budgets for programme activities and controlled expenditure to meet targets.
- Developed pricing structures based on historical and current trends, competitor activities, and supply chain data.
- Led sales team in strategic marketing campaigns, increasing brand visibility.
- Established relationships with corporate clients and agents to foster collaboration.
- Developed budgets and created new packages for diverse market segments.
- Formulated pricing strategies tailored to all market segments.
- Oversaw forecasts to anticipate market trends and inform decision-making.
- Conducted client meetings in Oswestry, Portsmouth, and Woodbridge to strengthen ties.
Group Revenue Manager
LQ Resorts
Oswestry, Portsmouth & Woodbridge, England
2020.01 - 2024.01
- Developed comprehensive pricing strategies for maximising profit margins.
- Participated actively in weekly revenue meetings, shared valuable insights.
- Attend monthly financial reviews
- Managed daily pick-up analysis, strategy adjustments and reporting for improved efficiency.
- Collaborated closely with finance department on budgeting and forecasting tasks.
- Worked alongside marketing team to create promotional campaigns that increased brand visibility.
- Provided training sessions on revenue management systems to front office staff.
- Analysed market trends, customer needs for developing effective business strategies.
- Enhanced room yield by implementing dynamic pricing strategies.
- Created detailed financial reports, aided top-level decision-making.
- Monitored distribution channels, ensuring optimal availability and rate parity.
- Conducted regular competitor analysis to stay ahead in the industry.
- Forecasted demand accurately, reduced inventory spoilage.
- Increased the hotel's market share with effective revenue management techniques.
- Streamlined booking processes to enhance guest satisfaction rates.
- Educated teams on sales and marketing best practices to grow profits.
- Monitored commercial performance to improve forecasting and budget strategy.
Deputy Resort Manager and Revenue Manager
LQ Resorts
Oswestry & Portsmouth, England
2015.01 - 2020.12
- Improved team efficiency with regular skills training sessions.
- Maintained clean premises, promoted positive image of the resort.
- Organised special events which increased guest engagement and satisfaction.
- Managed bookings, resulted in maximised occupancy rates.
- Collaborated with different departments to establish effective communication and coordination.
- Recruited staff members, contributed to building an efficient team.
- Supervised the maintenance works, ensured facilities are in excellent condition at all times.
- Enhanced guest satisfaction by overseeing all resort operations and ensuring high standards.
- Conducted regular meetings with staff to discuss performance feedback and improvement plans.
- Facilitated staff training programmes that improved service quality.
- Negotiated contracts with vendors, achieved best possible terms for the resort.
- Managed crises effectively-guaranteed minimal disruption in services.
- Analysed customer feedback to identify areas needing improvement.
- Coordinated the daily management tasks to ensure seamless operations.
- Updated policies as necessary, maintained compliance with industry regulations.
- Ensured smooth running of the resort for optimal guest experience.
- Resolved customer complaints promptly, ensured customer retention and loyalty.
- Oversaw budgeting, implemented cost control measures for financial stability.
- Responded to customer concerns with speed and knowledge, delivering professional, personalised service.
- Enforced health and safety procedures to prioritise staff and customer wellbeing.
- Met health and safety guidelines to maintain compliant working environments.
- Wrote end of shift reports to facilitate service continuity.
- Oversaw emergency procedures and administered first aid.
- Designed long-term strategies relating to HR, budget governance, and marketing.
- Monitored the local accommodation market to guide pricing decision-making.
- Forecasted occupancy demand and monitored staff availability to create balanced, cost-effective shift schedules.
- Managed hotel budgets through careful planning and business strategy.
- Maximised occupancy rates by optimising reservation and housekeeping processes.
- Supported housekeeping management in maintaining first-class hotel conditions.
Reservations & Reception Manager
LQ Resorts
Oswestry , England
2010.01 - 2015.01
- Liaised with housekeeping and maintenance departments to maintain hotel standards.
- Ensured timely responses to phone calls and emails, enhancing customer relationship management.
- Handled emergencies adeptly whilst maintaining calm composure.
- Built warm rapport with guests through friendly yet professional interaction.
- Utilised software systems effectively to manage reservations and payments.
- Trained new reception staff members, ensuring high standards of customer service.
- Implemented new booking system for increased efficiency.
- Maintained clean and organised front desk area, creating a welcoming environment.
- Managed team of receptionists and night porters, enhancing overall service quality.
- Proactively addressed potential issues before they escalated, ensuring guest satisfaction.
- Assisted in event planning activities, delivering successful events on premises.
- Collaborated closely with the sales team to promote special offers or services.
- Provided excellent customer service for repeat business from guests.
- Scheduled employee shifts, guaranteeing round-the-clock service availability.
- Streamlined reception processes for improved guest experience.
- Reviewed staff performance by analysing KPI data and conducting appraisals.
- Maximised revenue potential by optimising bookings to best leverage venue capacity.
- Monitored local accommodation market to guide pricing decision-making.
- Developed and implemented hotel-wide policies and procedures to increase revenue.
- Directed bar, restaurant and room service activities to promote sales and guarantee customer satisfaction.
- Coordinated strategies to protect hotel property, staff and guests.
- Supported housekeeping management in maintaining first-class hotel conditions.
- Kept back of house accounts and records updated, enabling clear performance monitoring.
- Managed hotel budgets through careful planning and business strategy.
Housekeeper, Receptionist & Reservationists
LQ Resorts
Oswestry, England
2006.08 - 2010.01
- Used environmentally-friendly cleaning products for sustainable practices.
- Maintained privacy and discretion when dealing with guests' personal belongings.
- Upheld safety protocols whilst using cleaning equipment.
- Demonstrated flexibility in working hours to meet varying needs.
- Responded promptly to guest requests, fostering positive relationships.
- Handled delicate items carefully during cleaning to prevent damage.
- Performed deep cleaning tasks for improved hygiene standards.
- Managed phone calls, resulting in effective communication flow.
- Wrote professional letters, memos and emails for internal and external business communication.
- Handled office petty cash and maintained flawless records.
- Kept reception area clean and organised to uphold professional office reputation.
- Delivered front-of-house duties with a warm and professional manner.
- Assisted customers in the reservation process swiftly and accurately for enhanced satisfaction levels.
- Managed complex bookings with attention to detail and professionalism.
- Kept up-to-date records of bookings, ensuring accuracy at all times.
- Negotiated corporate reservation rates to meet client budget requirements.
- Created and communicated clear, detailed itineraries ahead of travel.
- Remained knowledgeable on popular attractions and experiences to provide additional travel advice.
- Processed travel deposit and balance payments accurately, maintaining records of receipt.
- Resolved complaints, cancellations and refunds with mutually beneficial solutions.
Education
High School Diploma - English
Ysgol Dinas Bran
Llangollen07.2003
Skills
- Budgeting and forecasting
- Revenue generation strategies
- Remote sales techniques
- Training and coaching staff
- Adaptability to market changes
- Pricing strategy expertise
- Pricing strategy implementation
- Team Leadership
- Relationship Management
- Business development
- Budget management
- Market and competitive analysis
Timeline
Group Sales Director
LQ Resort
2024.01 - Current
Group Revenue Manager
LQ Resorts
2020.01 - 2024.01
Deputy Resort Manager and Revenue Manager
LQ Resorts
2015.01 - 2020.12
Reservations & Reception Manager
LQ Resorts
2010.01 - 2015.01
Housekeeper, Receptionist & Reservationists
LQ Resorts
2006.08 - 2010.01
High School Diploma - English
Ysgol Dinas Bran