Rebecca Ward
Greenwich,City of London
Summary
Ambitious individual with proven accomplishments in driving account growth and building long lasting client relationships. Articulate and driven leader with high energy and an engaging personality. Motivated to maximise team performance and surpass business objectives.
Overview
8
8
years of professional experience
Work history
Senior Insight Consultant
Nectar360
City of London
08.2024 - Current
- Manage and motivate two commercial and delivery focused consultants in the Data & Insights Non Food team.
- Project manage the smooth delivery of insights projects, ensuring work is of a high standard.
- Identify consultancy opportunities that add value to the Sainsbury's BWS trading team and to clients, driving the overall Non Food budget.
- Develop effective cross-functional relationships with key decision-makers in the business, raising the visibility of customer data.
Insights Manager
Onalytica
London
12.2022 - 02.2024
- Managed the Insights team of 3 direct reports, contractors and freelancers to deliver best-in-class insights projects to inform customer influencer marketing strategy.
- Coordinated with the CFO and CEO to forecast project budget requirements and seek opportunities to drive scale.
- Evolved and established internal data processes and reporting methodologies.
- Analysed social media conversations across leading global experts and influencers to produce actionable recommendations.
- Collaborated with Product and Commercial teams to evolve our insights offering and scale our reporting offering and capabilities.
Manager - Data Products Client Services
YouGov Plc
London
11.2021 - 11.2022
- Directly responsible for client satisfaction and engagement for assigned high value key account Data Products clients, uncovering opportunities for account and sector growth.
- Facilitated lasting and growing client partnerships by supporting their understanding of brand tracking, audience profiling and media planning.
- Managed the delivery of insightful analysis to high value clients that forms an essential part of their marketing and media strategies.
- Aided team development and progression for a team of Product Analysts and Senior Analysts.
- Exceeded team subscription renewal targets, contributing to team bonus scheme.
- Collaborated with internal stakeholders to implement an onboarding schedule for our growing team, creating a more efficient training and development workstream.
Client Insights Manager
Cision, London Canary Wharf
London
02.2021 - 10.2021
- Responsible for creating exceptional client deliverables and finding the best ways to represent data to help clients make effective decisions.
- Had formal line management and appraisal responsibilities for 6 Research Analysts, Senior Research Analysts and Data Analysts.
- Contributed towards a Gold and Silver AMEC (international association for the measurement and evaluation of communication) award win in 2020, with the submission of an entry essay on a charity client.
- Experienced user of Brandwatch and other media monitoring platforms, aiding insightful presentations on client's social and traditional media monitoring.
Senior Research Analyst
Cision, London Canary Wharf
07.2019 - 02.2021
- Responsible for the performance of Data Analysts and Research Analysts across client accounts.
- Contributed to the commercial success of the business by ensuring my accounts operate at 30% EBIDTA profit.
- Accountable for ensuring the high quality of customer reports and to deliver excellent customer service, particularly in the non-for-profit sector.
Research Analyst
Cision
London
11.2017 - 07.2019
- Produced and delivered value-adding reports which provide insight to clients who want to understand the effectiveness of their communications strategy.
- Provided recommendations for client's PR and campaign strategies.
Education
Bachelor of Arts - English Literature
University of Exeter
Exeter07.2017
Trinity Catholic High School And Sixth Form College
Essex08.2014
Skills
- Proficient in the use of Microsoft Office: Word, Excel, and PowerPoint
- Experienced in PowerBI and using stored procedures in SQL
- Social media: Twitter, Meltwater, Brandwatch
- Mentoring, leadership and team building experience
- Strong presentation skills, demonstrating gravitas when dealing high value clients and stakeholders
- Organisational and project management skills
- Budgeting and reporting
- Good comprehension of quantitative and qualitative research methodologies
Timeline
Senior Insight Consultant
Nectar360
08.2024 - Current
Insights Manager
Onalytica
12.2022 - 02.2024
Manager - Data Products Client Services
YouGov Plc
11.2021 - 11.2022
Client Insights Manager
Cision, London Canary Wharf
02.2021 - 10.2021
Senior Research Analyst
Cision, London Canary Wharf
07.2019 - 02.2021
Research Analyst
Cision
11.2017 - 07.2019
Bachelor of Arts - English Literature
University of Exeter
Trinity Catholic High School And Sixth Form College
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