Rebecca Taylor
Prudhoe
Summary
Strategic Communications and Engagement Manager with extensive experience designing and delivering enterprise-wide communications strategies across global and customer-facing organisations. Proven track record partnering with senior leadership teams to deliver executive communications, change programmes, crisis messaging, employee engagement initiatives, and large-scale town hall events. Highly skilled in developing inclusive, data-led communications plans that strengthen organisational culture, align teams to strategic vision and values, and improve engagement outcomes. Experienced in translating complex business priorities into clear, accessible messaging for diverse employee groups through multi-channel communications, content planning, CRM segmentation, and performance analytics to drive continuous improvement.
Overview
27
27
years of professional experience
Work History
Communication & Engagement Manager
Parkdean Resorts
2025.04 - Current
- Lead the end-to-end strategic communications programme for a holiday homeowner community, driving engagement, retention, and ancillary revenue across the season.
- Developed and delivered multi-channel acquisition and retention campaigns, contributing to increased uptake of enhanced letting products, and improved owner participation.
- Shaped and executed a data-led content strategy, using CRM segmentation and performance insights to optimise open rates, click-through rates, and conversion.
- Introduced a targeted outbound follow-up strategy aligned to email engagement data, improving campaign response efficiency and prioritisation.
- Managed and safeguarded the Owner CRM database, ensuring segmentation accuracy, compliance, and personalised communications at scale.
- Collaborated cross-functionally with Marketing, Sales, Events, and Park teams to enhance the Owner journey and deliver commercially focused campaigns.
- Led campaign tracking and performance reporting, identifying trends, and implementing optimisation strategies to continuously improve engagement.
- Managed a shared communications inbox and implemented workflow processes to ensure SLA adherence and improved response management.
Global Communication & Engagement Lead
Just Eat Takeaway
2022.01 - 2025.04
- Write, edit, and distribute global/local communication content, including written, visual, and multimedia formats, ensuring clear communication flow to Customer Service (CS) teams with appropriate messaging, content, and layout.
- Ensure internal corporate communications are cascaded effectively across the CS environment by working with the internal comms team to bring these messages to both locally/globally for our CS team.
- Execute a central Internal Communications strategy and bring it to life for local teams. Working with Internal Comms/Business Partners to ensure JET Global messages have a clear cascade.
- Schedule, coordinate and execute global/local Customer Service quarterly leadership events (Town Halls) to ensure a consistent cascade across CS teams.
- Maintain stakeholder management with EVP/Regional Directors/Senior leadership team & Off-shore Partners to ensure a consistent delivery of communication.
- Partner with the Global Internal Communication team and senior leadership to craft and deliver high-impact messaging, ensuring alignment with business priorities and fostering a strong internal culture.
- Create local campaigns to support regional initiatives using tools such as Canva and LumApps, serving as the point of contact for communication and engagement projects.
- Evaluate all data analytics to confirm comprehension of messages, continuously seeking opportunities for improvement to ensure that communication remains captivating, inspiring and aligns with the JET Vision and Strategy.
- Utilise all communication tools to deliver best in class communication, ensuring communication is inspiring but also inclusive to accommodate various learning styles.
- Measure the effectiveness of communications through impressions, engagement stats, sentiment analysis, focus groups, and employee surveys to ensure impact.
- Lead and manage local and global initiatives, ensuring timely and budget-conscious delivery.
- Translate complex communications into concise, digestible formats, ensuring clarity for time-pressed audiences. Oversee crisis, urgent, and NDA-sensitive communications, ensuring careful planning and leadership alignment.
Channel Implementation Manager
EE
2018.01 - 2021.01
- Responsible for the delivery of sales trading launching briefs to an audience of 19,000 employees - supporting all handset manufacturers to ensure launches are best in class.
- Contributed to the delivery of a single, aligned frontline delivery experience across EE and BT brands to ensure a highly engaged sales department.
- Lead on delivering a single communication strategy to combine sales and service to 19,000 frontline employees. Working with the commercial trading team to implement one consistent sales message is delivered to ensure Sales targets are achieved and as a business maintain No.1 in the market.
Trading Communication Manager
EE
2017.06 - 2018.01
- Delivered proactive sales communication to all EE frontline employees - ensure all communication has a clear strategic message to support acquisition and existing customers with the focus on increasing market share & base.
- Support the Retail and Campaigns Business Partner to deliver best in class communications to EE frontline and Retail teams.
- Create a trading communication strategy that will inspire, engage and educate the Retail and Contact Centre Sales department, enabling staff to deliver the EE Sales Vision and commercial targets.
- Designed and implemented a new communication platform across all EE and BT Contact Centre - allowing communication, cascade, drive engagement and sales optimization on a larger scale for all frontline employees.
- Managed a £500k budget and project managed end to end design and delivery of large-scale cinema style screens to enable and execute live cascade to the masses, also enabling Managers to deliver one consistent sales message.
- Lead on the execution of handset manufacturers (Apple, Samsung, Google etc.) launches into the market, delivering a strong commercial message to up to 200 Sales Managers via video call. Ensure the sales brief has a clear message, ambition and how to identify opportunities to maximise revenue - contributing to maintaining the UK's No.1 network for seven years running.
Senior Training & Delivery Executive
EE
2010.07 - 2017.06
- Establish and maintain relationships with key stakeholders across Indirect Sales, internally supporting National Account Managers deliver against commercial targets by providing solutions such as broadband, handsets and tariffs with the outcome of growing revenue in acquisition and build on the existing base.
- Managed a team of 10 Field Training Consultants who supported all strategic Indirect Partners. Managing and coaching Training Consultants to ensure a consistent sales message is delivered and how to identify sales opportunities.
- Support National Account Managers with monthly account reviews with Indirect Partners - ensuring a high level of commercial awareness, how to identify sales opportunities and presenting back to MD level.
Regional Sales Executive for North East & Scotland
EE
2005.06 - 2010.07
- Successfully achieved monthly/yearly targets, KPI's; consistently achieved revenue target against team target.
- Set incremental revenue target of £27,225.60 per annum based on Retail Staff Discount and successfully achieved year-on-year.
- Delivered over £105k of incremental revenue through Indirect Sales and tactical support.
- Delivered in store training, representing the brand values, commercial updates and reporting back on business-critical information.
- Developed strong relationships with key client stakeholders and employed a strategic approach to improve sales and retain customer base.
Team Sales Manager
Orange
1999.06 - 2005.07
- Successfully lead teams to drive sales across different functions.
- Exceeded all targets set by the business each month.
- No.1 in consumer, loyalty and retention for cross-sell sales.
- Consistently overachieved on net promoter scores.
Education
BA Honours Degree - Business Administration
HND - Hotel and Catering Management
Skills
- Stakeholder management
- Relationship building
- Problem-solving
- Negotiating
- Delegating
- Presentation skills
- Communication skills
- Leadership qualities
- Motivation
- Coaching
- Facilitation skills
Timeline
Communication & Engagement Manager
Parkdean Resorts
2025.04 - Current
Global Communication & Engagement Lead
Just Eat Takeaway
2022.01 - 2025.04
Channel Implementation Manager
EE
2018.01 - 2021.01
Trading Communication Manager
EE
2017.06 - 2018.01
Senior Training & Delivery Executive
EE
2010.07 - 2017.06
Regional Sales Executive for North East & Scotland
EE
2005.06 - 2010.07
Team Sales Manager
Orange
1999.06 - 2005.07