Rebecca Rigby

Member of the executive team leading a business generating revenues in excess of £50 million in 2025 (growing 60% between 2019 and 2025)

Responsible for the operational directorate, with ultimate accountability for over 700 people.

Stabilised and grew operating margin through the introduction of a new procurement and pricing strategy, alongside operating efficiencies. (SPS growth of 21% between 2019 and 2025).

Integrated 80 new platinum lodges into the operation having developed and implemented a seamless transition from construction through to operation.

Directed a new team through the design, development and delivery of a business system transformation programme.

Partnered with the Hywel Dda NHS Crisis Team to deliver and operate a 150-bed field hospital at the onset of the COVID-19 pandemic, while simultaneously leading the phased reopening of the resort.

Leading Sales, Marketing, and Revenue Management teams during a critical interim period — including pricing strategy, conversion optimisation, and revenue forecasting.

Drove cross-channel campaign alignment with internal teams and external agencies, implementing a data-led ‘Hero, Hub, Hygiene’ content strategy, resulting in 8% growth in direct bookings during this key booking period.

Led a team of commercial consultants to increase visitor footfall and revenue generation whilst driving operating efficiencies across Wales. Visitor numbers increased 8% during this period.

Developed a programme of commercial investment and acquisition to support ten-year growth strategy through diversification, to double National Trust Enterprise contribution.

Oversaw diverse specialists to ensure conservation of all National Trust properties in Wales.

Acted as trusted advisor for commercial strategies across England and Ireland.

Leading for the optimisation, development and growth of the National Trust Wales commercial portfolio covering F&B, Retail and Holidays.

Strategic lead for holidays, working with the central holidays team to develop and drive through a business wide rebrand and associated marketing campaign.

Developing optimum operating models and deploying these across properties to deliver brand consistency, efficiency, productivity, and maximum contribution.

Developing the Wales commercial strategy, setting the focus for the organisation in Wales over the next 10 years to optimise and grow commercial income.

Developed holiday strategy to enhance accommodation portfolio, increasing demand and average daily rate.

Delivered national marketing campaign, boosting website traffic and achieving 17% rise in booking conversions.

Secured Welsh Government approval for camping exemption, facilitating new commercial opportunities on protected sites.

Directed full lifecycle of Freshwater West development, converting derelict farmstead into quality outdoor visitor accommodation.

Established two-year partnership with Sport Wales, obtaining funding for sporting and wellbeing experiences across seven sites.

Oversaw operational performance of 2000-acre Stackpole Estate, managing diverse teams.

Transformed the estate from loss-making to generating profit of £250k within two years.

Implemented marketing strategy, achieving 21% increase in occupancy at Stackpole accommodation centre.

Developed positive relationships with challenging local community through long-term stakeholder engagement programme.

Collaborated with nature conservation specialists to create integrated land use plan for tenanted farm being brought back in hand.

Joined Wales Transformation programme, delivering efficiencies to eliminate financial deficit across NT Wales.

Working within the Sales & Marketing directorate; responsible for developing & implementing a variety of specialist projects to increase brand awareness and marketing reach.

Responsible for the development and implementation of an annual programme of specialist interest breaks to drive brand awareness through PR and comms, including Cycling, Photography, Health & Nutrition bootcamps.

Managed day-to-day operations, supporting and coaching operational managers to enhance performance.

Executed staff restructure and business refresh to address poor P&L and service outcomes.

Negotiated group procurement deals, achieving improved profit margins.

Successfully led new business acquisition process from offer through to completion and company integration.

Specialising in airlines, retail, and luxury goods; identifying investment opportunities utilising an in-house trading book allocation of £5m.

Establishing a private client base and setting up commission-based trades to maximise profitability.

During a particularly volatile trading time, developed an arbitrage (pairs) trading strategy to create low risk trading opportunities which the wider floor adopted, leading to positive returns.