Rebecca McShane
Glasgow
Summary
I have over 16 years of experience in retail, leadership, operations and in Visual and Digital merchandising. I am looking for roles where I can use my skills, and continue to grow them, and I am used to adapting in fast paced teams where there is a lot of change. Frequently commended for strong attention to detail, utilisation of my network and an ability to balance key projects. I pride myself as a fantastic communicator and leader, building brilliant relationships across cross-functional teams, and with suppliers and partners.
Overview
17
17
years of professional experience
Work History
New Stores Visual Merchandising & Events Manager
BT/EE
03.2023 - Current
- Managed a cross-functional hybrid team, and co-ordinated with 5 business suppliers to develop and deliver all new merchandising solutions for the new store portfolio
- Launched new merchandising concepts in the EE studio store in Westfield London, providing an innovative retail experience that is aligned to the brand strategy.
- Managed hierarchy of space across all EE stores, finding new opportunities to bring to life new verticals like gaming and home security, and using data to ensure space productivity.
- Increased product density by 30% across EE new format stores.
- Developed relationships with suppliers and managed £1m budget to ensure a sustainable portfolio of stores with best in class displays, which update monthly.
- Created and launched the first retail events calendar, working with local communities and key partners to bring in store events to the EE flagship store, which provided digital skills classes to over 150 children in the community.
- Coached and supported VM team to ensure store teams always receive the highest level of service and guidance, and that VM planograms and fixtures are kept up to high standards and accurate.
- Streamlined VM warehousing processes reducing storage costs by 32% year on year.
Visual Merchandising Professional
BT/EE
03.2021 - 03.2023
- Created Visual Merchandising guides and supported 600 stores to execute brilliant store standards, improving compliance by an average of 25%.
- Worked closely with suppliers such as Apple, Google, and Samsung to bring to life best in class execution, while innovating new customer experiences.
- Worked closely with key stakeholders in marketing, digital, store design and more to make optimal use of the space in store to create the best experience, while meeting commercial needs and considering the environmental impact of any decisions.
- Managed a portfolio of over 300 fixtures and worked with suppliers to ensure security solutions were working efficiently and providing the best value for money.
- Reduced the non-working handset use by 40% in 2 years through close attention to detail and negotiating with stakeholders, saving over 2 tonnes of plastic per year from entering the supply chain.
Customer Lead Manager
BT/EE
01.2018 - 03.2021
- Drove excellence and compliance on all EE key customer metrics, consistently remaining in the top 10% of the region.
- Worked with senior leaders to cascade new customer projects to Store Leaders and reduced complaints volume by 15% through regular coaching and feedback.
Store Manager
BT/EE
10.2015 - 03.2021
- Recruitment, coaching and development of teams.
- This included ongoing training programmes, daily feedback, coaching and regular reviews.
- Achieve balanced performance across all KPI’s.
- These included profit targets and a wide range of KPI’s including broadband and insurance.
- Managed the appointment system in store, while securing future business through building customer loyalty and delivering the best service.
- Ensured compliance and health and safety measures and met and maintained.
- Set SMART goals for store team, developing staff abilities and increasing sales performance.
- Optimised store performance through continuous evaluation of existing processes and identifying improvement opportunities.
- Kept awareness of competitor activity and developed ideas to promote store.
Assistant Store Manager
EE
11.2015 - 10.2015
Senior Sales Advisor
EE
09.2012 - 11.2014
Sales Advisor
EE
05.2007 - 09.2012
Education
Bachelor of Arts - English Literature
University of Strathclyde
Glasgow05.2010
Skills
- Remote Management
- Attention to Detail
- Planning and Organisation Skills
- Project Management
- Presentation Skills
- Relationship Building
- Team Leadership
- Coaching & Development of teams
- Corporate visual standards
- Merchandising and display management
- Product knowledge
- Shop events and promotions
Timeline
New Stores Visual Merchandising & Events Manager
BT/EE
03.2023 - Current
Visual Merchandising Professional
BT/EE
03.2021 - 03.2023
Customer Lead Manager
BT/EE
01.2018 - 03.2021
Assistant Store Manager
EE
11.2015 - 10.2015
Store Manager
BT/EE
10.2015 - 03.2021
Senior Sales Advisor
EE
09.2012 - 11.2014
Sales Advisor
EE
05.2007 - 09.2012
Bachelor of Arts - English Literature
University of Strathclyde
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