Rebecca Law
Newcastle Great Park
Summary
An experienced Marketing Specialist with success in driving company growth through creative and innovative marketing strategies. Now seeking new opportunities within Newcastle or with the opportunity to work remotely.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Events and CRM Executive
Womble Bond Dickinson (UK) LLP
Newcastle Upon Tyne
08.2024 - Current
- Support Senior Event Executives on the organisation, planning and delivery of events, including pulling together relevant marketing materials
- Increased customer engagement through creative event planning and post event follow up
- Create and send engaging and exciting email invitations via the firm's email marketing platform
- Act as Marketing Lead for various webinars delivered to external contacts via Webex
- Assist the CRM Manager with the administration and organisation of the firm's CRM system, Dynamics
- Generate reports and dashboards on the CRM to provide insights on client engagement and business development activities
Inbound Marketing Lead
Tenth Revolution Group
Newcastle Upon Tyne
02.2024 - 08.2024
- Implementation of lead generation strategies to capture and qualify leads
- Planning of email marketing campaigns from providing content to segmenting email lists
- Collaboration with other teams within Marketing and Sales
- Monitoring and analysing key performance indicators to track effectiveness of inbound marketing efforts with overall business goals
- Manage the onboarding process for new starters
- Established clear objectives for marketing initiatives in line with company goals
Senior Inbound Marketing Specialist
Tenth Revolution Group
Newcastle Upon Tyne
01.2022 - 02.2024
- Heavy focus on lead generation, overseeing inbound traffic withinthe B2B team for all 7 brands globally
- Cultivate connections with Sales teams to ensure seamless conversion of inbound activities into successful deals
- Maximised new business opportunities through focused lead generation and sales conversion
- Reviewed lead generation campaigns, measuring results, identifying areas for improvement and executing changes to increase revenue
- Overhauled lead generation procedures to trigger growth interritory
- Supervise, monitor, and assess our account-based marketing platform's performance to recognise intent and captivate potential clients at optimal times, working in close collaboration with Client Managers
- Contribute to the enhancement and innovation of all websites falling under the umbrella of Tenth Revolution Group
- Assist in providing content for marketing campaigns
- Monthly reporting of all brands
- Perform fundamental SEO tasks such as conducting keyword research
Inbound Marketing Specialist
Tenth Revolution Group
Newcastle Upon Tyne
06.2019 - 01.2022
Bar Assistant
Nottingham Trent Students' Union
Nottingham
04.2016 - 04.2019
Recruitment Consultant (Year in Industry)
Frank Recruitment Group
Newcastle Upon Tyne
06.2017 - 06.2018
Sales Consultant
Next Retail
Newcastle Upon Tyne
11.2013 - 09.2015
Education
Bachelor of Arts - Business Management & Marketing
Nottingham Trent University
Nottingham 09/2015 - 06/2019
A-Levels - Business Studies, Sociology, English Language
Cramlington Sixth Form
Newcastle Upon Tyne 09/2013 - 07/2015
GCSEs -
Cramlington Learning Village
Newcastle Upon TyneSkills
- B2B Marketing
- Lead Generation
- CRM (Dynamics & Salesforce)
- Microsoft Word/Excel/Outlook
- Client Communication
- Adaptability
- Team Work
Certification
Chartered Institute of Marketing (CIM) - Digital Marketing Channels
Full UK Driving Licence
Languages
English
Native
Affiliations
- Yoga
- Hiking
References
References available upon request.
Timeline
Events and CRM Executive
Womble Bond Dickinson (UK) LLP
08.2024 - Current
Inbound Marketing Lead
Tenth Revolution Group
02.2024 - 08.2024
Senior Inbound Marketing Specialist
Tenth Revolution Group
01.2022 - 02.2024
Inbound Marketing Specialist
Tenth Revolution Group
06.2019 - 01.2022
Recruitment Consultant (Year in Industry)
Frank Recruitment Group
06.2017 - 06.2018
Bar Assistant
Nottingham Trent Students' Union
04.2016 - 04.2019
Sales Consultant
Next Retail
11.2013 - 09.2015
Bachelor of Arts - Business Management & Marketing
Nottingham Trent University
09/2015 - 06/2019
A-Levels - Business Studies, Sociology, English Language
Cramlington Sixth Form
09/2013 - 07/2015
GCSEs -
Cramlington Learning Village
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