REBECCA HERLE
Cobham,United Kingdom
Summary
Chartered marketing leader with extensive experience transforming how organisations connect with their audiences and their people. I thrive on turning complex challenges into clear strategies that drive real growth, from leading major revenue initiatives to building high-performing teams and great customer experience.
Taking businesses through major change while keeping people engaged and motivated. Whether it's digital transformation, rebranding, or turning deficits into surplus, I bring both strategic vision and hands-on expertise to get things done.
Overview
25
25
years of professional experience
Work history
DIGITAL TRANSFORMATION CONTENT STRATEGY LEAD
UNISON
07.2024 - Current
- Delivered digital transformation initiatives encompassing content strategy and web enhancement.
- Supported multiple transformation projects addressing CMS, DXP, CXP, and CRM systems.
- Formulated digital engagement strategies aimed at increasing member recruitment and retention rates.
- Created frameworks for customer experience to enhance engagement across various digital channels.
MARCOMMS CAMPAIGN AND CONTENT STRATEGY LEAD
CIPD (Chartered Institute of Professional Development) (NFP)
09.2022 - 06.2024
- Directed marketing transformation, integrating three teams and establishing cross-functional workflows based on ‘North Star' principles.
- Led a team of 17, driving revenue growth of £45m through global engagement plans for over 160,000 members.
- Developed marketing orchestration strategies to align global campaigns and enhance member experiences across channels.
- Established performance metrics frameworks to quantify marketing ROI effectively.
- Customer Experience and Content Strategy Boards to improve customer engagement.
- Coordinated with PR team on communication strategies
- Managed partnerships with external digital and brand agencies.
BUSINESS AND FINANCE MANAGER/CFO
Pond Meadow Academy Trust
01.2021 - 07.2022
- Contributed as Chief Financial Officer and operational lead in senior leadership team for special needs Academy Trust.
- Designed organisational structure for business and administration functions to enhance efficiency.
- Developed business and marketing strategy, optimising income streams and enhancing reputation.
- Provided financial leadership, managing £4 million budget with external and internal audits.
- Achieved cost reductions through comprehensive branding redesign and ICT upgrades.
SCHOOL BUSINESS MANAGER
Darrell Primary School
10.2019 - 01.2021
- Transformed budget deficit into surplus within one year (£2m budget)
- Supported implementation of digital learning platforms for primary education
- Developed marketing strategies to increase engagement and self-generated income
- Collaborated on strategic development planning and policy implementation
OWNER/DIRECTOR
The Secret Marketeer Ltd
01.2015 - 01.2020
- Delivered strategic marketing and business consultancy services to a diverse client portfolio.
- Developed and executed comprehensive marketing strategies, including brand development and digital campaigns.
- Specialised in marketing transformation to enhance organisational alignment.
HEAD OF MARKETING
Bloomsbury Professional & Hart Publishing
09.2017 - 06.2019
- Directed marketing strategy across five academic divisions with 13 direct reports, achieving £7m in product revenues.
- Managed marketing budget of £600K
- Led rebranding initiative to unify five divisions under one brand architecture.
- Developed and launched new revenue stream through commercial events, generating £100K.
- Implemented inbound marketing strategy, resulting in 30% increase in brand engagement.
HEAD OF MARKETING, SALES & OPERATIONS
ICLR (Incorporated Council of Law Reporting) (NFP)
05.2010 - 06.2015
- Spearheaded business transformation to digital-first model, establishing new workflows and cross-functional teams.
- Developed comprehensive marketing strategies focused on brand recognition and re-positioning.
- Managed marketing operations, supporting £5 million revenue with £400,000 budget spend.
- Established global events division, driving substantial growth in targeted markets achieving 70% revenue share
- Built and led sales team of eight professionals, enhancing customer engagement and revenue.
GROUP MARKETING MANAGER
WoltersKluwer
01.2001 - 04.2010
- Supported group business revenues of £100m with marketing budget of £2m.
- Led team of 25 marketing professionals across various business units.
- Executed comprehensive channel marketing strategies to enhance visibility.
- Managed extensive events portfolio, coordinating over 500 events annually.
- Conducted market research as marketing lead for new digital products.
- Oversaw successful rebranding initiatives post-mergers and acquisitions.
- Coordinated integrated marketing communications during organisational change.
- 4 roles during 10 year tenure
Education
Professional Marketing Diploma - Marketing
CIM Chartered Status (MCIM)
Kingston upon Thames 09.2004 - 06.2005
Foundation Degree - Counselling and Psychotherapy
Guildford College
Guildford, Surrey 09.2024 -
Certification - Organisation Design
CIPD
Wimbledon 05.2024 - 05.2024
Digital Marketing Certification - Digital Marketing Strategy
Google Squared Online
London 05.2012 - 05.2013
Level 3 - Counselling Theory and Practice
NCFE
Kingston College 09.2021 - 09.2022
Level 2 - Counselling Theory and Practice
CPCAB
Kingston college 09.2020 - 06.2021
A Level - English Language and Literature
Richmond College
Richmond College 09.2001 - 06.2002
GCSEs - 7 GCSEs
Twyford High School
Acton, Ealing 09.1987 - 06.1991
Skills
- Marketing strategy
- Change Management & Organisation design
- Digital transformation initiatives
- Leadership and mentoring
- Brand strategy and communications
- Event portfolio management
- Marketing technology stack
References
References available upon request.
Volunteer Experience
Youthline Children's Charity, Trainee Counsellor for 14-24 year olds, Trainee Counsellor for 14-24 year olds
PROFILES
linkedin.com/in/rebeccaherle
Timeline
Foundation Degree - Counselling and Psychotherapy
Guildford College
09.2024 -
DIGITAL TRANSFORMATION CONTENT STRATEGY LEAD
UNISON
07.2024 - Current
Certification - Organisation Design
CIPD
05.2024 - 05.2024
MARCOMMS CAMPAIGN AND CONTENT STRATEGY LEAD
CIPD (Chartered Institute of Professional Development) (NFP)
09.2022 - 06.2024
Level 3 - Counselling Theory and Practice
NCFE
09.2021 - 09.2022
BUSINESS AND FINANCE MANAGER/CFO
Pond Meadow Academy Trust
01.2021 - 07.2022
Level 2 - Counselling Theory and Practice
CPCAB
09.2020 - 06.2021
SCHOOL BUSINESS MANAGER
Darrell Primary School
10.2019 - 01.2021
HEAD OF MARKETING
Bloomsbury Professional & Hart Publishing
09.2017 - 06.2019
OWNER/DIRECTOR
The Secret Marketeer Ltd
01.2015 - 01.2020
Digital Marketing Certification - Digital Marketing Strategy
Google Squared Online
05.2012 - 05.2013
HEAD OF MARKETING, SALES & OPERATIONS
ICLR (Incorporated Council of Law Reporting) (NFP)
05.2010 - 06.2015
Professional Marketing Diploma - Marketing
CIM Chartered Status (MCIM)
09.2004 - 06.2005
A Level - English Language and Literature
Richmond College
09.2001 - 06.2002
GROUP MARKETING MANAGER
WoltersKluwer
01.2001 - 04.2010
GCSEs - 7 GCSEs
Twyford High School
09.1987 - 06.1991
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