Rebecca Green

• Leads the end-to-end delivery of Bicester Village’s marketing and loyalty communication overseeing a fully integrated programme spanning content, brand marketing, digital, paid media, advocacy and membership.
• Responsible for aligning cross-functional teams through strong stakeholder engagement across PR, Partnerships, Retail, Hospitality, Finance, and Legal, ensuring cohesive execution of the overarching brand vision.
• Translates strategic objectives into actionable marketing plans and budgets for all campaigns on the Village calendar—targeting both domestic and international audiences ensuring seamless execution to plan, on time and on budget, meeting defined KPIs.
• Key achievements include leading marketing and communications support for critical programmes such as the upcoming 30th anniversary, COVID-related closures and openings, the 2017 major extension launch and major commercial campaigns including Sale and Christmas.
• Oversees delivery of marketing initiatives tied to high-profile strategic partnerships, including local partners such as Chiltern Railways & Blenheim Palace, the British Fashion Council, charitable organisations, restaurant and brand launches, and global commercial partners such as airlines and financial institutions.
• Ensure integration of plans focused on delivering growth from key global markets, including Greater China, the Middle East, and India.
• Accountable for setting, monitoring, and reporting on KPIs across all marketing and communications activities. Responsible for managing an £8m marketing budget and supporting legal agreements.
• Repeatedly promoted in recognition of strong performance, holding previous roles including Head of Destination Marketing, Deputy Marketing Director, and Marketing Operations Director.
  
  

Led the development and execution of targeted undergraduate acquisition campaigns including the launch of a first time trial media partnership with AOL/Huffington Post and the development and launch of a new set of brand ‘hero’ video content for TV and digital campaign purposes.

• Promoted to head a team of 9 in the planning and delivery of all Marketing activity including Media (TV, radio, press, ambient/outdoor), website development & digital marketing, POS & brochures, Direct Marketing, PR, Social media, Events and local marketing across the GMGB brands (notably Buildbase, Plumbase, Electricbase, Hirebase, Civils & Lintels).
• Led relationship with all key agencies (creative, media, digital & PR) and undertook full creative agency review and pitch
• Overall accountability for management of £6m Marketing budget
• Brand guardian with responsibility for development of brand guidelines and tone of voice
• Introduced formal project management and ROI measurement principles to the team

Recruited to lead B2C focused Marketing opportunities within a business primarily experienced in B2B Marketing; primary responsibility was delivering all elements of the launch of a new Kitchen & Bathroom showroom brand (Bohen) including the creation and delivery of all ATL media plan and production, catalogues, website and social media support, PR and POS within a tight three month period.

• Promoted to head a team of 10 responsible for leading the development and delivery of insight driven Category Marketing plans including new concept store initiatives and the launch of new brand ranges such as Habitat, Schreiber & Laura Ashley.
• Initiated a formal Campaign Planning process for Homebase Marketing team including establishing a dedicated team of 5 responsible for developing the annual Marketing calendar and project managing the execution of 360 Marketing plans for all key campaigns.

• Worked alongside Mercer Consulting to manage a series of category pricing reviews incorporating an understanding of consumer price elasticity and competitor strategy in order to drive overall margin opportunities; delivered total bottom line saving of £4m
• Responsible for Value Chain analysis programmes within Argos & Homebase securing significant cost savings (average 5% of cost price).