Rebecca Cusack
London
Summary
Business-driven AV Director with a solid foundation in client management and team leadership. Proven expertise in AV buying and planning, focused on driving business growth and fostering client relationships. Strong skills in strategic planning, problem-solving, and presentation, with a commitment to continuous innovation in the industry.
Overview
9
9
years of professional experience
11
11
years of post-secondary education
Work history
AV Director
Carat
London, Worcestershire
2020.01 - 2026.06
- I manage a patch of high-profile clients, including Vodafone and newly won Three account, Hilton and Pernod Ricard. I manage a team of 4 located in London, Manchester and Newcastle, overseeing all planning, buying & PRF’s for all clients. I facilitated YoY revenue growth across Vodafone and Hilton, running immersion sessions to keep AV front of mind and unlock opportunities for growth and innovation. Beyond my core role, I contribute to pitches, sit on the Culture Connect Board, and act as AV MCA Champion.
- Shortlisted for Young TV Planner of the Year 2022.
AV Senior Investment Executive
Zenith
2017.01 - 2019.01
- At Zenith, I quickly took on heavily audited accounts including H&M, Aviva, and NatWest within six months, later adding John Frieda and the complex eOne business, which required strong market knowledge and negotiation skills. I trained and managed two executives, supporting their development and progression against appraisal goals. I built expertise across all areas of AV planning and buying (TV, Radio, VOD, Cinema) while fostering strong relationships with clients and media owners.
Education
Foundation Course - Acting
The Oxford School of Drama
Oxford 2012.01 - 2013.01
Education with English and Drama
The University of Cambridge
Cambridge 2013.01 - 2016.01
A Level - English Literature, Theatre Studies, Philosophy & Ethics
St Paul’s Girls’ School
2005.01 - 2012.01
Skills
Leadership and adaptability
AV buying and planning
Presentation skills
Problem-solving and public speaking
Project management
Negotiation Skills
Team management
Writing and editing expertise
Microsoft Office proficiency
Digital literacy
Nationality
Irish/English
Attributes
- Social Conscience
- Team-Player
- Organised
- Ambitious
- Thorough
- Creative
- Thrive Under Pressure
- Inquisitive
- Personable
- Resourceful
Interests
Charity, Cinema, Fashion, Feminism, Fitness, Literature, Radio, Theatre, Travel, TV
References
Provided on request
Timeline
AV Director
Carat
2020.01 - 2026.06
AV Senior Investment Executive
Zenith
2017.01 - 2019.01
Education with English and Drama
The University of Cambridge
2013.01 - 2016.01
Foundation Course - Acting
The Oxford School of Drama
2012.01 - 2013.01
A Level - English Literature, Theatre Studies, Philosophy & Ethics
St Paul’s Girls’ School
2005.01 - 2012.01