Razwan Kendall

Sales‑driven Regional Sales Manager covering Scotland and the North East of England, delivering growth for Surya Foods across FMCG, wholesale, and retail channels. Experienced in managing a diverse customer base including national wholesalers, cash & carries, independent retailers, and key regional accounts. Proven ability to maximise revenue from existing customers through strategic account development while consistently securing new business, expanding distribution, and increasing product penetration. Skilled in territory planning, pipeline building, retailer engagement, and negotiating commercially strong deals that drive sustained sales performance in competitive, fast‑moving markets. Known for building strong customer relationships, identifying market gaps, and executing growth strategies that strengthen brand presence across the region.

• Managed a sales territory with consistent achievement of weekly and monthly targets by up to 10%. Built and maintained strong relationships across wholesale and general trade channels to drive growth and loyalty. Successfully expanded the customer base within the first month through strategic planning and proactive outreach. Identified and secured new business opportunities, led client negotiations, and supported product visibility through field visits, training, and events. Worked cross-functionally with marketing, logistics, and operations to align sales goals, ensure stock availability, and deliver accurate forecasting and reporting using CRM tools.

• Result-driven and client-focused Account Manager with experience managing customer accounts, building strong relationships and driving business growth in value and volume. With continuing professional development, this role has allowed me to demonstrate my ability to identify customer needs, implement strategic solutions and ensure high satisfaction levels. Thus far, I have achieved an increase in customer growth by an average of 33%, through proactive relationship management, tailored solutions approach within each account and implementing strategic customer engagement initiatives. In order to achieve goals, I have contributed towards marketing projects and actively collaborated with cross-functional teams. Other aspects this job role has entailed are; budget build for the upcoming year, presenting master brand plans including trading term agreements and promotional planning.

• In this role, I was responsible to plan, deliver and manage sessional and annual business targets throughout my designated territory of Scotland and North/East England. I achieved the projected scheduled sessional targets through determination, influencing and educating customers with value-based information and ensuring sustainable business growth for both parties. This job role consisted of independent problem-solving, monitoring self-performance and evaluating call file performance. I used this opportunity to further explore my skills through activating, leading and participating in trade shows. Thus far I have used techniques such as analyzing market conditions as well as customer and competitor behaviours and have used this information to suggest amendments to targets, strategies and tactics as appropriate with managers.

• As a Business Development Executive, I had the opportunity to have one-to-one interactions with accounts within my territory area of Scotland. Throughout my time with Ferrero, I had the opportunity to further my experiences of working in the sectors of impulse and wholesale. Daily interactions with different depots allowed me to show my passion for the company, along with being confident and enthusiastic at my job of expanding within the Ferrero brand, providing customers with exceptional services through verbally and physically presenting products and ideas to encourage an uplift in sales and product requirements.

• Skilled communicator with many years of sales experience providing companies with successful solutions to building organizational success who used integrity and professionalism in presenting joint ventures. As an innovative thinker, I identified ways of growing company assets by recommending new products, revolutionizing current product offerings and testing new market approaches.