Summary
Overview
Work history
Education
Skills
Certification
References
Timeline
Generic

Raya Das

Belfast

Summary

A strategic and results-driven marketing professional with over four years of experience in multi-channel digital campaigns, leveraging tools such as Google Ads, Analytics, and Salesforce CRM. Proficient in market research, data analysis, SEO/SEM, and collaborating cross-functionally to drive business growth. Adept at managing and optimizing digital advertising campaigns, with a focus on delivering high-quality results in fast-paced, dynamic environments.

Overview

6
6
years of professional experience
1
1
Certification

Work history

Retail Sales Assistant

INDITEX
Belfast
10.2023 - Current
  • Managed customer inquiries and lead generation, fostering strong client relationships through open communication and a focus on customer satisfaction.
  • Collaborated effectively with team members to consistently achieve and exceed sales targets.
  • Contributed to a positive and productive team atmosphere, ultimately enhancing overall customer service excellence.

Marketing Operation Specialist

AIRBNB CAPABILITY CENTRE PVT. LTD.
Gurgaon
04.2020 - 08.2022
  • Conducted video inspections to verify listings, ensuring platform integrity.
  • Analysed customer feedback and identified key objectives to recommend improvements to business systems and marketing strategies.
  • Monitored key performance indicators (KPIs) and developed data-driven marketing campaigns to boost brand awareness and lead generation.
  • Streamlined workflows, enhancing marketing efficiency through cross-functional collaboration.

Digital Marketing Executive

COGNIZANT TECHNOLOGY SOLUTIONS PVT. LTD.
Gurgaon
07.2018 - 03.2020
  • Provided advisory and troubleshooting services to over 500 global B2B and B2C clients.
  • Optimised marketing campaigns using Google Ads, Analytics, and Merchant Centre.
  • Developed data-driven marketing strategies informed by customer behaviour and demographics.
  • Ensured effective campaign execution, exceeding targets through real-time performance adjustments.
  • Managed client and, third-party agency relationships ensuring exceptional service, client profitability and alignment with marketing objectives.

Education

Master of Science - Marketing

University Of East Anglia
Norwich, United Kingdom
09/2022 - 09/2023

B.Com (Hons.) - Accountancy

Goenka College of Commerce and Business Administration
Kolkata, India
05/2014 - 05/2018

Skills

Technical Skills:

  • Microsoft Excel, Word, PowerPoint
  • SEO/SEM Strategies
  • Google Ads & Analytics
  • Salesforce CRM & Marketing Cloud
  • Ad-serving Platforms (Google Campaign Manager 360, Amazon Ad Server)
  • Tagging and Reporting

Operational Skills:

  • Campaign Execution and Trafficking
  • KPI Tracking and Analysis
  • Performance Analysis and Reporting
  • Cross-functional Collaboration

Soft Skills:

  • Excellent Communication
  • Problem-solving
  • Detail-oriented
  • Independent and Team Work

Certification

  • Google Digital Marketing & E-commerce Professional Certificate
  • Advanced Product Marketing
  • Google Tag Manager
  • Google Campaign Manager 360 (in progress)
  • Amazon Ad Server (in progress)


References

References available upon request.

Timeline

Retail Sales Assistant

INDITEX
10.2023 - Current

Marketing Operation Specialist

AIRBNB CAPABILITY CENTRE PVT. LTD.
04.2020 - 08.2022

Digital Marketing Executive

COGNIZANT TECHNOLOGY SOLUTIONS PVT. LTD.
07.2018 - 03.2020

Master of Science - Marketing

University Of East Anglia
09/2022 - 09/2023

B.Com (Hons.) - Accountancy

Goenka College of Commerce and Business Administration
05/2014 - 05/2018

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