Ray Purcell
Killeshin,Carlow
Summary
Dynamic marketing professional with expertise in digital marketing, brand-building strategies, and marketing campaign management. Skilled in agile methodologies and strategic planning, ensuring effective multi-tasking and excellent time management. Proficient in competitive and trend analysis, SEO, budgeting, and finance to drive successful outcomes. Career goal: to leverage skills in tactical planning and requirements gathering to enhance organisational growth.
Overview
9
9
years of professional experience
Work history
Head of Customer Digital Experience
Peopl Insurance
Capel Street, Dublin
2021.01 - Current
- Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
- Monitored consumer trends and accurately interpreted meaning to predict future changes.
- Networked with media and PR professionals to build campaign reach.
- Compiled and reviewed consumer data on patterns and preferences for marketing information.
- Managed multi-channel advertising campaigns to support sales objectives.
- Coordinated statistical data analysis, design and information flow.
- Analysed and presented data using SQL, Python and Power BI.
Website Operations Lead
Ryanair
Swords, Dublin
2019.06 - 2021.01
- Owner of Adobe Experience Manager. Ensuring all assets and copy is correct throughout the website.
- Leading the SEO team in developing top keywords and rankings for the Ryanair website.
- Creating marketing campaigns for the company where we sent on average 20 million emails per week to 38 markets
- The key point of contact between the Product Team and the author group.
- Run meetings with the localisation partner, dev, product and marketing when required for larger localisation projects ensuring requirements are clear and key stakeholders are aware of what is required from them ensuring the work gets done.
- In charge of the financial budget of the Digital Experience team.
- Day to Day management of the platforms, Web & App.
- Managing stakeholder requests.
- Lead the Marketing team in creating the Ryanair 3.0 version of the website, collaborating with the Product Team & Developers.
Digital Executive
Ryanair
Swords, Dublin
2018.12 - 2019.06
- Managing the companies email campaigns and communicating company brands through email marketing.
- Tracking and reporting on email campaigns in order to guide improvements.
- Ensuring all email campaigns comply with current email best practice in the industry. Making sure all emails have the correct copy, localisations and creative.
- Working closely with the team to develop a clear CRM strategy.
- Working with the localisation partners to get the correct translations and creatives.
EFB Support
Ryanair
Swords, Dublin
2018.09 - 2018.12
- Building pilot's Electronic Flight Boards and ensuring the all applications are correctly installed and working.
- Assisting EFB admin with all problems relating to the Electronic Flight Boards.
IT Graduate
Ryanair
Swords, Dublin
2018.07 - 2018.09
- Responsible for the ongoing maintenance and future planning needs of the company's desktop environment
- Monitor the performance of the company's desktop infrastructure and make suggestions for improving efficiency.
- Evaluate applications and software patches for desktop applications to see if they will solve desktop issues
- End-User/Client facing configuration of Office 365
- Working Knowledge of Active Directory.
- End-User/Client facing configuration of Office 365
- Network Printer installation/troubleshooting
- Comfortable supporting mobile hardware (iPad, iPhone, Android)
Digital Space Creator
Caddymasters.ie
Remote work, Carlow
2017.09 - 2017.10
- Led the development team that created the web user interfaces for Caddymasters.
- Translated business goals, feature concepts and customer needs into prioritised product requirements and use cases.
- Drove market research and built early-feature prototypes using wireframes and mock-up tools.
- Established criteria for each milestone within the product roadmap as a means to measure developmental progress.
- Analysed market trends and the competitive landscape to understand opportunities and potential value.
Digital Project Lead
Kinsale Bay Food Company
Kinsale, Co. Cork
2016.11 - 2017.03
- The final stage of BSc Digital Technology & Design - project team lead with Industry Partner.
- Managing an Agile team (Designers, Coders & Marketers) remotely.
- Managing end to end project documentation and presentation.
- Translated business goals, feature concepts and customer need into prioritised product requirements and use cases.
- Led communication with stakeholders regarding product goals and progress made.
Education
Bachelor of Science - Digital Technology & Design
Dublin Institute of Technology
Kevin Street2017
Diploma - Computing and End User Applications
IT Carlow
Carlow1998
Skills
- Agile methodologies
- Requirements gathering
- Effective multi-tasking
- Strategic planning
- Excellent time management
- Digital marketing
- Tactical planning
- Brand-building strategies
- Marketing campaign management
- Competitive and trend analysis
- SEO
- Budgeting and finance
Volunteer experience
Killeshin National School
Volunteering in the school with 6th-class students teaching scratch programming.
Oct 2017 - May 2018 Scratch is a free programming language and online community where you can create your own interactive stories, games, and animations.
Irish Wheelchair Association
Helping with their Angel Campaign Apr 2013 - Present
I have volunteered some time to help sell Angel Products on streets, in shopping centres, and in other locations.
The Den Community Childcare
Built a mobile responsive website for this not-for-profit organisation. (www.thedenkilleshin.ie)
Interests
I really enjoy all aspects of Electronics and Computing.
Currently studying courses online, such as App development on Udemy or Graphic Design with Shaw Academy.
I also enjoy table quizzes and socialising with my friends.
Referees
References available on request.
Timeline
Head of Customer Digital Experience
Peopl Insurance
2021.01 - Current
Website Operations Lead
Ryanair
2019.06 - 2021.01
Digital Executive
Ryanair
2018.12 - 2019.06
EFB Support
Ryanair
2018.09 - 2018.12
IT Graduate
Ryanair
2018.07 - 2018.09
Digital Space Creator
Caddymasters.ie
2017.09 - 2017.10
Digital Project Lead
Kinsale Bay Food Company
2016.11 - 2017.03
Bachelor of Science - Digital Technology & Design
Dublin Institute of Technology
Diploma - Computing and End User Applications
IT Carlow