Summary
Overview
Work history
Education
Skills
Hobbies and Interests
Accomplishments
Languages
Timeline
Generic

Ravi Kumar

Aberdeen

Summary

Goal-driven Sales & Marketing Professional with 5+ years’ experience in medical devices, ophthalmic products, and digital marketing. Proven record of driving revenue growth, winning new business, and building strong relationships with NHS and private sector clients. Former Sales & Marketing Executive for Raymed Ophthalmic with expertise in intraocular lenses (IOLs), and ophthalmic pharmaceuticals. I am skilled in tender management, account growth, and theatre/hospital environment engagement. Recently completed MSc in International Marketing (UK) and apprenticeship at RGU, combining strong sales acumen with digital strategy to deliver measurable results.

Overview

6
6
years of professional experience
4
4
years of post-secondary education

Work history

Social Media Assistant (Internship)

Robert Gordon University
Aberdeen
04.2024 - 04.2024
  • Conducted competitor analysis and hashtag research to improve content visibility and audience targeting.
  • Collaborated with student ambassadors and societies to create authentic, user-generated content.
  • A/B tested post formats and captions, leading to a 12% increase in click-through rates.
  • Designed and implemented Instagram Story campaigns that drove direct message (DM) interactions up by 20%.
  • Analysed platform insights weekly to refine content strategy and maximise engagement.
  • Improved follower retention by introducing interactive content formats such as polls, Q&As, and carousel posts.
  • Created branded templates and visual guidelines to ensure content consistency and professionalism.
  • Contributed to the development of a social media handbook for internal use, streamlining onboarding for future interns/staff.

Sales & Marketing Executive

Raymed Ophthalmic Pvt. Ltd.
Gurugram
07.2020 - 01.2024
  • Territory Management & Sales Growth – Managed a portfolio of ophthalmic clients across multiple regions, achieving 15–20% annual sales growth through strategic account planning and targeted engagement for IOL lenses and prescription/OTC eye drops.
  • Product Portfolio – Promoted a specialist range of intraocular lenses (IOLs) and ophthalmic pharmaceuticals (eye drops) to NHS-equivalent hospitals, private eye clinics, and optometry practices.
  • Clinical Engagement – Delivered in-theatre demonstrations for IOL implantation procedures and provided clinical detailing of eye drop therapies to ophthalmologists, optometrists, and theatre staff.
  • Tender & Contract Management – Secured multiple long-term supply agreements for IOLs and eye drops by preparing competitive bids and managing complex procurement processes.
  • New Product Launches – Successfully introduced three new IOL models and a specialist dry-eye therapy line, achieving rapid uptake and exceedingly first-quarter sales targets.
  • Event Leadership – Represented the company at 10+ national ophthalmology conferences, delivering product presentations and generating over 150 qualified leads for IOLs and eye drops per event.
  • Key Account Development – Built strong relationships with over 100 ophthalmology and optometry accounts, resulting in a 25% increase in repeat orders and upselling opportunities for premium IOLs and advanced eye drop formulations.

Inventory Manager & Dealing Head

Sai Pharma & Surgicals
Gurugram
01.2018 - 07.2020
  • Managed inventory and distribution of intraocular lenses (IOLs) and ophthalmic pharmaceuticals (eye drops) to hospitals, clinics, and optometry practices.
  • Coordinated with ophthalmologists and procurement teams to forecast demand and ensure uninterrupted product supply for cataract surgeries and post-operative care.
  • Fulfilled hospital tenders for IOLs and eye drops, ensuring on-time delivery, batch traceability, and compliance with procurement requirements.
  • Built and maintained strong relationships with key ophthalmic accounts, supporting repeat business and product upselling.
  • Negotiated with suppliers to secure competitive pricing and priority deliveries for premium IOL models and specialised eye drops.
  • Supported product training sessions for theatre nurses and pharmacists to improve product handling, storage, and application of IOLs and eye drops, boosting client confidence and repeat orders.

Education

Master of Science - International Marketing

Robert Gordon University
01.2024 - 03.2025

Graduate Degree - bachelor’s in science

Maharshi Dayanand University
06.2015 - 06.2018

Skills

  • Key Skills & Competencies: Medical Device & Ophthalmic Sales (IOLs, pharmaceuticals), Key Account & Territory Management (B2B & B2C), Tender Management & NHS Procurement Processes, Sales Forecasting & Pipeline Management (Salesforce CRM, Zoho), Relationship Building with Clinical & Theatre Teams, Digital Marketing & Product Launch Campaigns, Market Research & Competitive Intelligence, Event & Trade Show Management, Negotiation & Contract Closing Skills, MS Office Suite (Excel, PowerPoint, Word), Google Sheets, Creative Tools: Canva, Photoshop

Hobbies and Interests

Cycling & Fitness – Maintain stamina and focus, essential for travel-heavy sales roles., Public Speaking – Active in university presentations and product demos., Travel & Culture – Enjoy exploring new cities, aligning with territory-based work., Photography – Skilled in visual storytelling for marketing campaigns.

Accomplishments

  • Highest Sales Award Quarter as well as Annually, Awarded by Director of Raymed Ophthalmic.
  • Ranked among the top 5% of sales representatives nationally for three consecutive quarters.
  • Closed high-value B2B deals contributing to a 20% YoY sales increase.
  • Won 1st place in the inter-school maths quiz competition.
  • Supported student recruitment via social media, contributing to a 15% rise in enquiries.
  • Delivered a first-class group project on global market entry strategy, selected for university showcase.
  • Launched and managed a cross-channel digital campaign that led to a 25% increase in lead generation within 3 months.
  • Served as prefect/volunteer – responsible for organizing school-level events or mentoring juniors.
  • Praised by the Supervisor with a appreciation certificate in Crowne Plaza, UK for maintaining the great customer service standards.
  • Recognized as 'Employee of the Month' three times for outstanding customer service and teamwork.

Languages

English
Upper intermediate
Hindi
Proficient (C2)

Timeline

Social Media Assistant (Internship)

Robert Gordon University
04.2024 - 04.2024

Master of Science - International Marketing

Robert Gordon University
01.2024 - 03.2025

Sales & Marketing Executive

Raymed Ophthalmic Pvt. Ltd.
07.2020 - 01.2024

Inventory Manager & Dealing Head

Sai Pharma & Surgicals
01.2018 - 07.2020

Graduate Degree - bachelor’s in science

Maharshi Dayanand University
06.2015 - 06.2018
Ravi Kumar