Raul Cornean

My role at Summit gave me hands-on exposure to almost every team in the business. Working across paid search, social, SEO, data analytics, and CSS platforms meant I got to see how each department impacts a client’s bottom line. Over the past year, I divided my time between deep tactical execution and working directly with clients, present in strategy meetings and networking events to represent the agency.

• Managed daily campaign performance across Google Ads, Meta Ads Manager, and CSS platforms, adjusting budgets and bids to keep cost-per-acquisition low.
• Ran keyword research and on-page optimisation audits to improve organic search rankings for client websites.
• Spoke directly with clients during weekly check-ins and monthly performance reviews to explain performance numbers and outline next steps.
• Built custom reporting dashboards in GA4 and Looker Studio to give clients clear visibility into traffic, sales, and lead numbers.
• Coordinated collaborative campaign launches with internal teams with internal strategy teams alongside running solo day-to-day account management tasks.
• Created and scheduled client email marketing campaigns, tracking open and click-through rates to tweak content over time.
• Ran routine A/B tests on ad copy, imagery, and landing page layouts to increase overall conversion rates.

As an Internal Sales Executive at HDM Solar, a leading wholesaler in the solar and renewables sector, I play a key role in supporting the delivery of both residential and large-scale commercial solar projects across the UK. Over the past year, I have contributed to the successful supply of numerous systems—ranging from standard domestic setups to commercial installations exceeding hundreds of kilowatts in capacity.
Working in a fast-paced, ever-evolving industry means that no two days are the same. This role demands a proactive mindset, the ability to learn quickly, and the drive to keep up with the rapid developments in solar technology and regulations. I’ve developed strong technical knowledge, built lasting relationships with installers and contractors, and helped streamline the process from enquiry to delivery—ensuring our clients receive the right products, on time, every time.