Summary
Overview
Work history
Education
Skills
Affiliations
Languages
Personal Information
Timeline
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RASHA DANIELA AL TARAWNEH

RASHA DANIELA AL TARAWNEH

Brentwood,UK

Summary

Strategic HR professional with extensive expertise in international HR management, with over 15 years of experience across Europe and Middle East, within several industries : Financial services, E-commerce, Retail, FMCG, Fintech, Consultancy services.




Overview

15
15
years of professional experience

Work history

Career break due to UK relocation

.
London, United Kingdom
01.2025 - Current

Head of Human Resources Middle East

AL MANA Fashion
Dubai, UAE
08.2021 - 12.2024
  • Managed a Headcount of over 500 Employees in multiple locations across Middle East.
  • Created and developed new HR teams in different countries across Middle East.
  • Reduced staff turnover from 40% to 15% year to year, through implementation of robust employee engagement strategies.
  • Reduced absenteeism practices to 98% presence through tailored strategies, to the nature of the work, workforce demographics, company culture and operational challenges
  • Introduces and championed new DE&I policies within the company across multiple countries. Championed with a 50/50 woman/man ratio, around 40 nationalities across all countries and fulfilled successfully the Emiratization program year on year.
  • Provided company-wide information by interpreting people data and analyzing figures on staff turnover, cost per hire etc.
  • Translated key data into an effective and commercially focused HR and people strategy, working with senior management and influencing them on the best course of action.
  • Managed HR teams across 4 locations in Middle East, ensuring operational consistency.
  • Oversaw compliance initiatives to guarantee alignment with employment laws and regulations.
  • Mediated employee disputes, fostering a positive workplace environment.
  • Championed change management practices supporting business transformation initiatives.
  • Drove talent acquisition strategies to attract high-performing individuals into key roles.
  • Designed career development plans enhancing employee growth and satisfaction.
  • Optimized recruitment procedures to improve quality of hires.
  • Co-ordinated remuneration policies and advise senior management on staff salaries in reference to external benchmarks.
  • Controlled the HR budget and report on current and future staffing costs and initiatives.
  • Lead on special projects communicate and direct on strategy and implementation.

HR manager

Playtonia Esports
Dubai, UAE
06.2020 - 07.2021


  • Managed all HR Functions for Playtonia Group for: india, UAE, Malaysia and Philippines
  • Collaborated closely with senior leadership team on strategic HR decisions.
  • Managed redundancy processes, minimised legal risks.
  • Conducted regular performance evaluations, identified areas of improvement.
  • Implemented HR strategies, policies, procedures across the group.
  • Responsible for full life-cycle recruiting and hiring for the entire group.
  • Create, implemented and delivered HR employees Handbook, HR Policies and procedures, Performance Management cycle, Talent Management, weekly Management Report, Payroll and employees contracts, HR budgets.
  • Implemented and delivered necessary L&D trainings to enable the business areas to function as per the business plan.
  • Provided support, advice and guidance to managers on: Organizational Development, Employee Relations, Reward and Recognition, Recruitment, Policy Procedures, Performance Management, Talent Management, L&D, Attrition, Reporting.
  • Coached supervisors and employees to enable them to develop in their career path.
  • Developed a mentoring program for the employees.
  • Organized Talent meetings ensuring rating distribution, promotion guidelines and performance management process for all employees, are met.

HR Business Partner /Group Recruiter

AMZ Group
Dubai, UAE
09.2018 - 05.2020


  • Responsible for full life-cycle recruiting and hiring for the entire Group
  • Lead and influence change at a strategic level work in partnership with the senior management team to plan and support the implementation of ongoing organizational development
  • Responsible for updating business function on all employee relation matters
  • Provide HR advice and support to managers and employees on a wide range of strategic and operational HR issue
  • Developed new HR policies and Procedures within the business
  • Advise managers and employees on employments legislation, policies and procedures of the company and ensure consistency across all functions
  • Take an active role in performance management and provide positive changes in people management
  • Build and deliver necessary L&D trainings to enable the business areas to function as per the business plan.
  • Utilize key business performance metrics to help shape people strategy
  • Provide support, advice and guidance to managers on: Organizational Development, Employee Relations, Reward and Recognition, Recruitment, Policy Procedures, Performance Management, Talent Management, L&D, Attrition, Reporting
  • Coach supervisors and employees to enable them to develop in their career path.
  • Organizing Talent meetings ensuring rating distribution, promotion guidelines and performance management process for all employees, are met.
  • Support and supervise bonus or retention policy for every employee.
  • Supervise the annual salary increase platform for every employee and working with the group HR manager regarding salary grid for the new hires.
  • Responsible for ensuring that all organization charts and HC reporting is accurate, provide on time reports to leadership.
  • Managing involuntary or voluntary departures, ensuring a smooth process for both parties: Exit interviews, coaching, finding other suitable roles within the company, ecc.
  • Managing all employees disciplinary process
  • Managing employee relations.


Regional Talent Acquisition MEA - Project

Amazon
Dubai, UAE
04.2018 - 08.2018
  • Carried out day-to-day duties accurately and efficiently.
  • Applied new skills as per Amazon recruitment policies to daily tasks, improving efficiency and productivity.
  • Successfully delivered on tasks within desired SLAs..
  • Managed complex negotiations with potential hires by demonstrating excellent communication skills.
  • Conducted thorough interview processes with emphasis on cultural fit and technical skills.
  • Conducted recruitment for C level and management roles over multiple locations across MEA region.
  • Sourced high-quality candidates using a variety of methods including networking events, job fairs and direct sourcing.
  • Facilitated smooth onboarding process for new hires, improving retention rates.
  • Built strong relationships with hiring managers, ensuring alignment on job requirements and expectations.
  • Collaborate effectively with Hiring managers form different locations and onboarding team for a seamless hiring experience.

People and Culture EMEA and UK

V TAC Technologies
Dubai, UAE
09.2016 - 04.2018
  • Developed new HR policies and Procedures within the business.
  • Aligned all HR policies and procedures to all company locations as per each country labour laws.
  • Provided HR advice and support to managers and employees on strategic and operational HR matters.
  • Advised managers and employees on employments legislation, policies and procedures of the company and ensure consistency across all functions and locations.
  • Implemented new performance management system and provided positive changes in people management
  • Built and delivered necessary L&D trainings to enable the business areas to function as per the business plan.
  • Utilized key business performance metrics to help shape people strategy
  • Coached supervisors and employees to enable them to develop their career path.
  • Organized Talent meetings ensuring rating distribution, promotion guidelines and performance management process for all employees, are met.
  • Supervised Compensation & Benefit policies and strategies for every employee,
  • Supervised the annual salary increase platform for every employee and working with the group GM regarding salary grid for the new hires.
  • Responsible for ensuring that all organization charts and HC reporting are accurate, provided on time reports to leadership.
  • Led and influenced change at a strategic level work in partnership with the senior management team to plan and support the implementation of ongoing organizational development
  • Managed involuntary or voluntary departures, ensuring a smooth process for both parties: Exit interviews, coaching, finding other suitable roles within the company, ecc.
  • Managed all employees disciplinary process.

HR Business Partner

Accenture
Belgium, Belgium
11.2016 - 08.2017
  • Conducted regular meeting with Management and Leadership team to ensure all HR requirements are being met and proactively support the delivery of HR services to all Business units.
  • Coached supervisors and career counsellors to enable them to develop and coach employees in their career path.
  • Advised on Burn Out Management process and Counselling for the business and employees.
  • In charge of the attrition process, attrition reports and charts delivered regularly to leadership, and implementing strategies in order to decrease the attrition.
  • Implemented the HR Agenda for every Fiscal Year in order to follow up the HR requirements and the business needs.
  • Being responsible of implementing different HR trainings and agendas and deliver them.
  • Guided the operational management regarding how to keep engaged our employees and coming with new programs and new ideas.
  • Presented at all hands at Community Meetings on HR topics.
  • Organized Talent meetings ensuring rating distribution, promotion guidelines and performance management process for all employees, are met.
  • Supported and supervised bonus or retention policy for every employee.
  • Supervised the annual salary increase platform for every employee and working with recruitment regarding salary grid for the new hires.
  • Identified training needs for the business units and work with the L&D executive to roll out the training requirements.
  • Ensured that all organization charts and HC reporting is accurate, provide on time reports to leadership.
  • Managed involuntary or voluntary departures, ensuring a smooth process for both parties: Exit interviews, coaching, finding other suitable roles within the company, ecc.
  • Handled internal and international transfers for all level employees.
  • Managed performance or grievance topics in a legally compliant and professional way.
  • Being aware of all HR Procedures and policies of the company, made sure the employees and the supervisors are aware of them and put them in place.


HR Business Partner

Accenture
Romania, Romania
09.2014 - 11.2016


  • Coached supervisors and career counsellors to enable them to develop and coach employees.
  • Be aware of the Career Management Assets/Tools, understand the content, and be prepared to educate Career counsellors and supervisors on Career Development.
  • Managed the mentoring program for different managers.
  • Advised and council employees.
  • Presented at All Hands or Community Meetings on HR topics.
  • Delivered materials for execution of rating process - Participation in the rating meetings ensuring rating distribution, promotion guidelines for Consulting/Solutions, etc.
  • Managed HR programs: Performance Management and Talent Management.
  • Audit/Review: ongoing tracking of changes and follow up on ER/global team reviews (ex: adjust promotion decisions based on affordability, adjust based on adverse impact, etc).
  • Handled Union meetings together with the HR Manager and HR Director.
  • Managed new joiners hiring, internal and country transfers.


Recruitment Specialist

Accenture
Romania, Romania
01.2014 - 01.2015


  • End to end recruitment: internal and external sources and on boarding candidates.
  • Organized and promoted Human Resources events, job fairs.
  • Recruited for all career levels from junior level to C level on different departments for a new BPO Centre.
  • Hiring inputs: Met hiring managers to understand niche skill profiles.
  • Lateral Hiring: Identified right candidates with required Skill set and experience and make sure that it should match with the requirement as per the job.
  • Worked with hiring managers on recruiting planning, budgeting.
  • Matched the roles with appropriate job descriptions.
  • Organized and scheduled interviews.
  • Weekly headcount and hiring reports and meeting with Recruitment Lead and Business units leads.
  • Review applications and evaluated knowledge, skills and abilities.
  • Utilized applicant tracking system to maintain and track relationships with high potential candidates for future opportunities.
  • Implemented and utilized cost-effective recruitment strategies to attract highly qualified and diverse candidates.
  • Coached Managers on recruitment tools.
  • Lead the creation of a recruiting and interviewing plan for each open position.
  • Developed a pool of qualified candidates in advance of need. Sourcing candidates for C level roles.
  • Researched and recommended new sources for active and passive candidate recruiting.
  • Efficiently and effectively filed open positions as per SLAs.
  • Performed reference and background checks for potential employees.
  • Prepared and sent offer packages.
  • Preparing and sent new employee orientation packages.
  • Performed other special projects as assigned.


HR Assistant / Financial Recruiter

Ernst & Young
Romania, Romania
01.2010 - 01.2014


  • Planned organized and promoted Human Resources events (job fairs, recruiting process, human resource conferences).
  • Provided professional advisory support to company employees regarding work health and safety measures.
  • Assisted with screening applicant/resumes.
  • Organized and scheduled interviews.
  • Updated open requisition vacancies.
  • Maintained liaison with candidates to update them on their application status.
  • Audited personnel records to ensure completeness and accuracy of information.
  • Coordinated with marketing department to promote jobs in print media and on social networks.
  • Documented, tracked records and maintained candidate status and employees' records.
  • Developed reports for senior HR Officers on Recruitment process.
  • Arranged pre employment and annual medical examinations.


Education

CIPD, Level 5 - Human Resources

CIPD
United Kingdom
03.2025 -

West University of Romania - Finance

West University of Romania
Romania
09.2003 - 06.2007

Skills


  • International HR Management
  • Employee Relations Management
  • HR System implementation
  • Teamwork and collaboration
  • Project management
  • Reporting, Budgeting and Forecast
  • Compensation and Benefits
  • Talent Management and Performance Management
  • Career development Coaching
  • Organization Change Management
  • International Labour law knowledge

Affiliations

  • Travel, Reading, Charities

Languages

English
Fluent
Romanian
Native
Spanish
Upper intermediate

Personal Information

  • Date of birth: 04/25/84
  • Nationality: Romanian
  • Immigration status: Spouse Visa. Right to work in the UK.

Timeline

CIPD, Level 5 - Human Resources

CIPD
03.2025 -

Career break due to UK relocation

.
01.2025 - Current

Head of Human Resources Middle East

AL MANA Fashion
08.2021 - 12.2024

HR manager

Playtonia Esports
06.2020 - 07.2021

HR Business Partner /Group Recruiter

AMZ Group
09.2018 - 05.2020

Regional Talent Acquisition MEA - Project

Amazon
04.2018 - 08.2018

HR Business Partner

Accenture
11.2016 - 08.2017

People and Culture EMEA and UK

V TAC Technologies
09.2016 - 04.2018

HR Business Partner

Accenture
09.2014 - 11.2016

Recruitment Specialist

Accenture
01.2014 - 01.2015

HR Assistant / Financial Recruiter

Ernst & Young
01.2010 - 01.2014

West University of Romania - Finance

West University of Romania
09.2003 - 06.2007

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RASHA DANIELA AL TARAWNEH