Raquel Pacheco
London,UK
Summary
Content Writer skilled in creating, editing and adapting text to suit varied audiences and platforms. Strong SEO expertise and storytelling skills developed through various creative projects and professional experience. Deadline-driven and dedicated to accuracy, precision and engagement.
Overview
6
6
years of professional experience
Work History
Content Marketing Author
Kantar
London, UK
11.2023 - 12.2024
- Edited and sub-edited various editorial projects to enhance content clarity, concision, and readability.
- Optimised content to ensure maximum performance in search engine rankings by applying SEO best practices.
- Developed article ideas and wrote content that drove digital engagement for various brands, strategically implementing best SEO practices.
- Coordinated complex localisation projects across various markets (France, Italy, Romania, etc.), working with writers and editors from different countries.
- Adapted tone of voice and style to meet the requirements of diverse writing projects.
- Created performance reports and conducted competitor analysis based on search engine data, focusing on addressing issues, improving organic traffic performance and establishing online authority while following SEO best practices.
Junior Copywriter
LSL Capital
London, UK
09.2022 - 11.2023
- Crafted compelling copy for 6 major brands that resulted in 10% click-through rates and 15% increase in conversion rates.
- Improved overall writing quality by scrutinising, editing, and proofreading 50+ pieces of content every week, leading to substantial increase in reader engagement.
- Crafted engaging social media copy for multiple clients resulting in significant increase in engagement and follower growth.
- Crafted brand language for 6 different brands, resulting in an increase in website click-through rates and a boost in social media engagement.
- Created monthly newsletters using best SEO practices and engaging copy.
- Updated website copy regularly, ensuring relevance of information presented to visitors.
Editorial intern
KeiSei Magazine
London
03.2020 - 10.2020
- Proofread and edited over 30 articles per week, ensuring grammatical accuracy and adherence to brand voice
guidelines. - Researched and crafted engaging weekly articles, covering various topics from culture to fashion.
- Pitched unique and compelling article ideas to the editorial team.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail.
Sub Editor intern
Rani Singh
London
09.2019 - 12.2019
- Assisted prominent BBC broadcast journalist Rani Singh for three months with reports, article ideas, and daily administrative tasks.
- Contributed to the editing and subediting of her book, An Officer and His Holiness, ensuring optimal readability and clarity.
Editorial intern
El Mundo, Castellon al Dia
Valencia
07.2018 - 08.2018
- Conducted extensive research on various topics to provide accurate, comprehensive information.
- Contributed to brainstorming sessions, generating creative story ideas.
- Wrote numerous articles on breaking news, lifestyle, culture, and political affairs.
Education
MA International Communication And Development - Sociology
City, University of London
London 09/2021 - 09/2022
MA Media and Communication - Sociology
Goldsmiths, University of London
London 09/2020 - 09/2021
BA Journalism - Journalism
University of Westminster
London 09/2016 - 07/2019
Skills
- Digital content creation
- Audience analysis
- Content writing
- Content research
- Keyword research
- Story idea generation
- Editing copy
- Project deadline management
- Digital storytelling
- Digital marketing strategies implementation
Tools
- Google Keyword Planner
- Google Search Console
- Google Analytics
- Google Trends
- SEM Rush
- WordPress
- Umbraco
- KeywordTool
Languages
English
Proficient (C2)
Spanish
Native
French
Upper intermediate
Timeline
Content Marketing Author
Kantar
11.2023 - 12.2024
Junior Copywriter
LSL Capital
09.2022 - 11.2023
Editorial intern
KeiSei Magazine
03.2020 - 10.2020
Sub Editor intern
Rani Singh
09.2019 - 12.2019
Editorial intern
El Mundo, Castellon al Dia
07.2018 - 08.2018
MA International Communication And Development - Sociology
City, University of London
09/2021 - 09/2022
MA Media and Communication - Sociology
Goldsmiths, University of London
09/2020 - 09/2021
BA Journalism - Journalism
University of Westminster
09/2016 - 07/2019
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