Randeer Sandaruwan
Sales & Marketing Executative
Surbiton,England
Summary
PERSONAL PROFILE Dynamic and second Marketing Expectative with impressive 12-years tenure at Maxxis and Goodyear international Tires, specializing in the B2B market. Proven track recodes of consistently achieving and exceeding monthly sales targets for a diverse range of products, including passenger car Radial (PCR), Trageruck and Bus Radial (TBR), and agricultural tires. A strategic thinker with a monthly target average of 22.5 Million(SLR), showcasing an unwavering commitment to results.
Overview
15
15
years of professional experience
Work history
Marketing Executive
Maxxis Tire International
03.2011 - 10.2024
- Successfully served as a Marketing Executive with over 12 years of experience in Truck Bus Radial tires , Passenger Car radial, Motorcycle & Agriculture tires in the sales and marketing field (B2B Market), specializing in Maxxis, and Goodyear tire
- During the last Twelve years step by step developed and maintained strong relationships with more than 50 dealers, cultivating trust, loyalty, and long-term partnerships
- Achieved monthly target consistent sales target attainment, driving revenue growth and contributing to the company's success
- Implemented strategic business development plans to identify new opportunities, expand market reach, and drive sales growth
- (TBR sales project 2016)
- Demonstrated exceptional negotiation and communication skills in contract negotiations, pricing agreements, and sales promotions
- Handling government tenders & fleet owners
- Successfully collected outstanding sales receivable within specified timelines, ensuring healthy cash flow and maintaining strong financial relationships with clients
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
Founder and Owner
SEVEN MARK PAINT & ENTERPRISES
01.2019 - 11.2024
- Business Type: Retail, B to C Market, and Achievements:
- Established and successfully managed a paints and building materials hardware shop catering to the B to C market
- Developed and implemented effective business strategies to attract and retain customers
- Oversaw daily operations, including inventory management, sales, and customer service
- Built and maintained relationships with suppliers to ensure a consistent and diverse product range
- Implemented marketing and promotional activities to enhance brand visibility and drive sales
- Demonstrated strong financial management skills, ensuring the business's profitability and sustainability
- Skills Developed:
- Business development and strategy formulation
- Customer relationship management and satisfaction
- Inventory management (Busy Accounting Software)and supply chain coordination
- Marketing and promotional activities
- Painters and carpenter promotion scheme
- Facebook Marketing campaign
- Financial management and budgeting
- Initial Investment: Launched the business with an initial investment of 1.5 million [SLR] to set up SEVEN MARK PAINT & ENTERPRISES
- Sales Development: Implemented a strategic approach to sales development, achieving a remarkable increase in monthly sales
- As of September 2023, the monthly average sales reached 2.5 million [SLR]
- Promotional Strategies:
- Developed and executed unique and effective promotional strategies tailored for carpenters and painters, contributing to increased sales and customer loyalty
- Inventory Management: Implemented efficient inventory management practices to optimize stock levels and meet customer demand
- Financial Growth: Successfully increased the overall stock value from the initial 1.5 million [SLR] to 9.3 million [SLR] by the end of September 2023.
- Optimised daily operations to achieve maximum efficiency and cost-effectiveness.
- Served as mentor and role model for aspiring entrepreneurs, sharing knowledge and expertise.
School Leaver Trainee
Bank of Ceylon PLC
09.2009 - 04.2010
- Assisting Customer service front office and back office
- Assisting customers with inquiries, account maintenance, and basic transections
- Processing cash transactions, including deposits, withdrawals, and check cashing
- Balancing cash drawers and maintaining accurate recodes of transaction
- Assisting with administrative tasks such as filling
- Date entry and document management
- Assisting Relationship Managers in managing client relationships.
Education
Master of Business Administration (Masters Stage) -
University Of Gloucestershire
Preliminary Certificate in Marketing - undefined
Council Elementary 3(CMBE3-SuE1) -
British Council
Certificate in English - undefined
Sabaragamuwa University of Sri Lanka
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Completed Customer Service Training in UK - undefined
SLIM, Sri Lanka Institute of Marketing
2024
Skills
- OTHER SKILLS & COMPETENCIES
- Strategic Marketing Leadership: Led and executed comprehensive marketing strategies, driving product visibility and market share growth
- Sales Prowess: Consistently surpassed monthly sales targets, achieving an impressive 225 million SLR monthly, reflecting a deep understanding of the market and effective sales techniques
- Product Portfolio Mastery: Proficient in marketing a diverse range of products, including PCR, TBR, and agricultural tires, demonstrating adaptability and in-depth product knowledge
- Project Innovation: Spearheaded a groundbreaking Truck and Bus Radial (TBR) project in 2016, showcasing creativity and innovation in project management
- Dealer Management: Successfully managed relationships with 55 dealers, fostering collaborative partnerships to drive B2B sales growth
- Provincial Leadership: Directed operations in three provinces in Sri Lanka, ensuring strategic alignment with organizational objectives for optimal market penetration
- Complaint Resolution: Adept at handling customer complaints promptly and effectively, maintaining high levels of customer satisfaction
- Financial Acumen: Demonstrates a proactive approach to collecting outstanding payments on time, contributing to financial stability
- Excellent communication and interpersonal skills, building and maintaining positive relationships with clients
- Strong Sales and negotiation skills Consistently achieving and surpassing sales targets
- Excellent verbal and written communication in English
- Hard working with good leadership and team working skills
- Good working knowledge of
- Microsoft Office Packages
- Strategic thinker
- Direct marketing campaigns
- Quantitative and qualitative market research
- Strategic marketing
- Sales strategies
- Marketing plan development
Accomplishments
- All-Rounder Best Performer Maxxis Tire: Consistently recognized as the highest achiever, showcasing versatility and excellence in all aspects of marketing
- Highest Achievement (2016) Maxxis Tire: Achieved the highest recognition in 2016 for outstanding contributions to organizational success
- SPORTS & EXTRA-CURRICULAR ACTIVITIES
- Obtain 2nd place of the National Cadet Corps Annual Assessment Camp competition
- Participated in Hermann Loos Parade held at National Cadet Crops Training Center Rantabe
- Obtain the 2nd palace of provincial school sport meet relay competition 2008
- Participant, in leadership workshop series, developing skills in team management problem-solving and effective communication
- Founder in Sadaham Maga charity organization.
Affiliations
Member of school English committee in 2008.
Member of the school cricket and Cadet team
Timeline
Founder and Owner
SEVEN MARK PAINT & ENTERPRISES
01.2019 - 11.2024
Marketing Executive
Maxxis Tire International
03.2011 - 10.2024
School Leaver Trainee
Bank of Ceylon PLC
09.2009 - 04.2010
Master of Business Administration (Masters Stage) -
University Of Gloucestershire
Preliminary Certificate in Marketing - undefined
Council Elementary 3(CMBE3-SuE1) -
British Council
Certificate in English - undefined
Sabaragamuwa University of Sri Lanka
undefined
undefined
Completed Customer Service Training in UK - undefined
SLIM, Sri Lanka Institute of Marketing
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