Rana El Gamal

• Responsible for providing strategic counseling on patient support programs project management and how it relates to the business in full collaboration with relevant Business Unit Stakeholders.
• Responsible for Patient Engagement Activities including the communication with the patient's advocacy groups and patients organizations to drive the patient centricity strategy whilst also driving accelerated patient access.
• Responsible for designing and running patient's awareness campaigns and leading capacity building programs for patient's groups.

Achievements:

• Rated "Strong" in performance and behaviors over two successive years, reflecting high impact in patient advocacy and engagement.
• Fostered partnerships with key advocacy groups in the region.
• Enhanced PSP quality and efficiency through digital transformation and resource optimization.
• Sponsored Egypt's first Advocacy Summit and launched a targeted Capacity Building Program to strengthen advocacy capabilities.
• Expanded patient outreach through new educational events and collaborations with advocacy groups.

• Collaborate with business development, marketing, and product departments on the creation of competitive concept proposals
• Develop new service offerings based on detailed and documented insights of market and client needs
• Manage and maintain a structured analysis of target markets, clients, and documentation in the CRM system
• Provide market intelligence and feedback to local and regional teams on the market, industry, and competitors' developments
• Build and maintain relationships with key contacts at potential clients, consulting companies and partners in order to get access to new opportunities
• Prospect for potential new clients and turned them into increased avenues of business.

• Leading the Patient Engagement Services at IQVIA in Egypt & Jordan.
• Overseeing Patient Support Programs from setup to execution phase and Addressing key issues, gaps and creating corresponding action plans and corrective measures
• Consulting existing and potential customers to assess patients' needs and propose optimal patient engagement solutions
• Creating detailed road maps of action items and project goals and providing reporting and analysis to inform budgeting, planning and program KPIs
• Contributing to success of client's organization by improving patient's experience, adherence to medication and overall treatment outcomes.

• Led PSP operations for Sanofi, overseeing a team of 50+ staff, including team leaders, patient educators, call center agents, and support personnel, to ensure efficient program delivery across Egypt.
• Managed cross-functional collaboration with Medical, Marketing, and Sales teams to align PSP initiatives with brand strategy, optimize budgets, and ensure regulatory compliance.
• Enhanced PSP value by upgrading program components and tracking performance through KPIs, reports, and streamlined communication with stakeholders.
• Developed and implemented departmental policies, resource planning, and budget management to meet operational goals and ensure adherence to company SOPs and international guidelines.
• Proactively identified and resolved operational issues, ensuring timely delivery of project deliverables and compliance with pharmacovigilance reporting requirements.

• As a marketing specialist my responsibility was to help pharmaceutical companies figure out what sells and properly position the brand
• Analyze market data on a local and regional level, and determine what physicians are prescribing (market trends), what gapsarein the market, howpatients and physicians behave in the market, and how to change their behavior
• Moreover, participate in interactive brainstorming sessions aiding in the development of creative concept, ideas and brands stories
• Develop promotional materials: Brochures, Patient booklets, Slide kits and websites.

• As a Product Specialist my responsibility was to assess the potentiality of the customers in a defined geographical area to set the appropriate plan of calls, activities and investment then calls on customers, inform them with new drugs, explain characteristics and clinical studies conducted with drugs, discuss dosage, use and effect of the drug, develop loyal relationships with key targeted physicians ,develop and implement territory call plans and routine schedule, organize regular speaker meeting with KOLs
• All of these activities in order to achieve the predefined target sales and to gain superior market share.

• Achieved the predefined sales target
• Awarded with the best achiever trip last Q in Sanofi (Jan 2013) Upgraded from medical rep to professional medical rep after passing the assessment with 109% by the end of 2011
• Awarded with incentive trip to turkey (2011) Awarded for the highest delta growth in 2008
• Launched Lantus solo star to the market during Q4 2008 Launched Apidra to market during Q2 2008
• Successfully developed loyal relationships with key targeted customers (Diabetes Ain Shams University Staff).