Ramya Lakshmi

Deadline-oriented Marketing Executive with proven expertise in collateral creation, strategic planning, and event organization. Possesses a strong focus, dedication, and skill set to excel in a fast-paced environment. Ambitious Data Analyst Intern with proficiency in data models, analytics, and research. A collaborative team player committed to delivering results.

INTERNSHIP - DATA MANAGEMENT INTERN

Maxbyte Technologies

 • Entered data into databases, ensuring integrity and consistency.

• Collaborated with teams to understand data requirements and provide support.
• Contributed to generating reports and dashboards based on data analysis.

Project Title: Strategic Insights Initiative: Design and Deployment of Business Intelligence/Data Analytics System
• To design, develop, and deploy a comprehensive business intelligence/data analytics system, leveraging secondary data sources to identify strategic insights and address key business challenges. The project aims to provide actionable recommendations for enhancing decision-making processes and driving business growth through data- driven strategies.

Project Title: Global Marketing Strategy Analysis for Starbucks in the UK and India

Project Description: To analyze Starbucks' global marketing strategies in the United Kingdom and India markets using secondary data. The project will assess Starbucks' environmental factors, market entry, segmentation, positioning, and marketing mix across the two countries. The goal is to provide insights and recommendations for enhancing Starbucks' localization efforts and driving growth through data-driven marketing strategies tailored to these distinct markets.