Summary
Overview
Work history
Education
Skills
Timeline
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Raj Patel

Epsom,Surrey

Summary

Accomplished Sales Manager with over 15 years of success leading high-performing sales teams, driving revenue growth, and developing strategic sales plans across B2B and B2C markets. Skilled in forecasting, pipeline management, client development and coaching. Known for a hands-on leadership style, a commercial mindset, and the ability to align sales strategy with wider business goals and deliver measurable results.

Overview

11
11
years of professional experience

Work history

Sales Manager

Digi Broadcast Co LTD
09.2022 - Current
  • Delivered measurable results including 15% year-over-year revenue growth, 10% improvement in profit margins and a company-record £160,000 individual sale generating £26,000 in profit.
  • Set and managed team targets, increasing overall performance by 25% through coaching and structured development.
  • Monitored and analysed KPIs across the sales cycle to identify trends, improve conversion rates, and drive continuous performance improvements.
  • Collaborated with finance to produce accurate monthly and quarterly forecasts aligned with business goals.
  • Oversaw recruitment, onboarding, and career progression plans to support long-term team growth.
  • Represented the business at industry events and key client meetings, securing 12% increase in key account retention.
  • Cultivated strong relationships with suppliers and other industry players to ensure smooth operations.

SDR Team Manager

Good Law Software
12.2021 - 09.2022
  • Led a team of 8 SDRs in the legal software sector, delivering increased sales activity and improved client engagement.
  • Designed and executed sales strategies that consistently increased market share and improved monthly and quarterly performance results.
  • Managed a full sales pipeline, balancing new business generation with account retention and upselling opportunities.
  • Drove customer satisfaction initiatives that boosted retention rates and directly supported long-term revenue growth.
  • Enhanced team output through focused coaching, while establishing clear routes for career development and succession.
  • Ensured adherence to company policies, resulting in fewer discrepancies and conflicts.

Sales Team Leader

Complete Cover Group LTD
05.2014 - 07.2021
  • Directed a 15-person sales team in a high-volume, regulated environment, focusing on results, compliance and team development.
  • Boosted sales conversion by 25% and consistently beat revenue targets by 15% through effective day-to-day coaching and structure.
  • Led the launch and rollout of a rebranded product line that became a core revenue generator.
  • Ensured full FCA compliance through routine quality reviews and performance coaching.
  • Reduced staff turnover by 10% and expanded team size by 8% via better hiring, onboarding, and retention processes.
  • Successfully managed the move to remote operations during COVID-19, building new systems of communication, training and accountability from the ground up.


Education

NVQ Level 2 -

Business Studies

NVQ Level 2 - undefined

Information Technology

GCSE - 6 all Grade C and above

Skills

  • Data Driven Decision Making
  • Relationship Building
  • Budget Management
  • Strategic Planning
  • Business development
  • Report Generation
  • People Leadership
  • Coaching and Training
  • Creative Problem Solving
  • KPI tracking

Timeline

Sales Manager

Digi Broadcast Co LTD
09.2022 - Current

SDR Team Manager

Good Law Software
12.2021 - 09.2022

Sales Team Leader

Complete Cover Group LTD
05.2014 - 07.2021

NVQ Level 2 - undefined

Information Technology

GCSE - 6 all Grade C and above

NVQ Level 2 -

Business Studies

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