MS Excel
Rahul NV
Digital Marketing Assistant
Summary
Dynamic marketing professional skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
4
4
years of professional experience
2
2
Certifications
Work History
Digital Marketing Assistant
Serotonin
04.2024 - Current
- Developed over 15 end-to-end social media campaigns using Hootsuite to meet various client goals.
- Assisted in the development of comprehensive digital marketing plans aligned with company goals and objectives.
- Analyzed social media campaign performance metrics against KPIs and monthly targets.
- Collaborated with cross-functional teams to gather information and create social media content.
- Assisted in the monitoring of social media accounts and responding to client enquiries and feedback.
- Supported in the creation of video content and reels for social media.
- Performed a comprehensive keyword analysis leading to an increase in monthly organic traffic.
Senior Marketing Executive
SAR Fragrances
01.2021 - 08.2022
- Implemented a successful marketing strategy resulting in a 40% increase in lead generation and improved ROI on marketing spend within the first 2 months.
- Revamped website design for an enhanced user experience that contributed to an increase in online traffic.
- Identified 20+ marketing trends and key opportunities for growth, increasing customer conversions by 30%.
- Optimized email marketing campaigns for higher open rates, click-through rates, and conversions.
- Maximized efficiency by leading all marketing projects end-to-end i.e. social media and email.
- Collaborated with 15+ marketing department members to ensure the organizational goals are aligned at all levels of management.
- Implemented a successful marketing strategy resulting in a 40% increase in lead generation and improved ROI on marketing spend within the first 2 months.
- Tracked marketing spend to identify areas of overspending while ensuring KPIs are met.
Marketing Coordinator
SAR Fragrances
05.2020 - 12.2020
- Procured over 20 marketing leads on average on a daily basis to consign to the sales team.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Created and maintained 4 different databases from updating customer needs to revising price lists.
- Automated parts of the reporting process in Excel using macros and VBA, increasing the frequency and reducing the time by ~60%.
- Conducted weekly competitor analyses to improve our pricing strategies.
- Presented weekly marketing and performance reports using HubSpot CRM and Excel.
Education
Master of Science - Marketing
Manchester Metropolitan University
05.2017 - 2020.04
Bachelor of Science - Commerce
SRM University
04.2001 -
Skills
End-to-End Social Media Marketing
Hootsuite, HubSpot, Marketo
Microsoft Excel, Word, Powerpoint
Marketing Strategies
Proactive
Self-starter
Collaborative
Curious
Software
Hootsuite
HubSpot
Marketo
Interests
Football, F1
Music
Certification
Excel Essential Training
Timeline
Digital Marketing Assistant
Serotonin
04.2024 - Current
Excel Essential Training
06-2023
HubSpot - Content Marketing
06-2023
Senior Marketing Executive
SAR Fragrances
01.2021 - 08.2022
Marketing Coordinator
SAR Fragrances
05.2020 - 12.2020
Master of Science - Marketing
Manchester Metropolitan University
05.2017 - 2020.04
Bachelor of Science - Commerce
SRM University
04.2001 -
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