Rachelle Ferron
London
Summary
Strategic Talent Executive and Booker with extensive experience across broadcast and media, recognised for securing exclusive, high-profile talent and data-led content. Proven track record of booking influencers and world-renowned figures including Madonna, Elton John, Lady Gaga, and Rihanna. Created and delivered impactful partnerships and campaigns, including the record-breaking Peppa Pig x ITV collaboration, which achieved a global reach of more than 1.4 billion. Passionate about diversity, equity and inclusion, with experience of leading teams, operations, and global DE&I initiatives recognised across international media. Skilled at leveraging talent and celebrity influence to strengthen brand reputation, increase audience engagement, and drive commercial growth.
Overview
28
28
years of professional experience
Work history
Talent and Influencer Relations Senior Consultant
Cancer Research UK
London
2026.01 - Current
- Executed influencer, talent and royal engagement strategy to support fundraising, campaigning, and awareness goals.
- Created CRUK's inaugural Ambassador Programme to promote long-term advocacy, visibility and public support.
- Managed talent-led activations across campaigns and multi-stakeholder events.
- Booked and managed celebrities, ambassadors, and influencers.
- Campaign delivery - including a £2 million pounds partnership.
- Advised media strategy using broadcast and entertainment network.
- Maintained Governance, ensured all activity complied with brand, values and reputational guidelines.
Head of Entertainment
Good Morning Britain, ITV
London
2020.07 - 2025.12
- Team Management and Development: Recruiting and building a high-performance workforce.
- Editorial and operational oversight: Ensuring consistent delivery and performance.
- Bookings strategy: Securing high-profile guests, Influencers, and exclusives to drive headlines and record ratings.
- Led brand growth to non-linear platforms.
- On-screen Talent Management.
- DE&I Acceleration: Fostering an inclusive workforce and increasing and sustaining representation onscreen.
- Budget Management: Increasing operational efficiency, reducing costs by 59% YOY.
- Built key industry network and stakeholder relations.
- Project Management, working collaboratively on campaigns and briefs, aligned to company objectives.
- ITV's Social Purpose, overseeing coverage of Soccer Aid for UNICEF.
- Production: Including Outside Broadcasts for King Charles III's Coronation, and international shoots and lives for the Oscars (in LA) and I'm A Celebrity...Get Me Out of Here! (Australia)
- Digital and Data, driving viral trends (Peppa Pig x GMB), cross-promotional content and audience engagement.
Talent Consultant, Jonathan Ross hosts Oscars LIVE
ITV
London
2023.12 - 2024.03
- Talent Consultant for the official UK broadcast of the 96th Academy Awards for ITV1 and ITVX, which saw a three-fold increase in UK Oscars viewing year-on-year.
Acting Head of Entertainment
Good Morning Britain, ITV
London
2020.01 - 2020.06
- Managed the Entertainment team of Bookers, Producers, Researchers, and our LA Bureau.
- Talent Executive for the Oscars 2020 special.
- Introduced cross-promotional campaigns with ITVX and Digital.
- Managed remote working and broadcasts, implementing new digital and technology-driven ways of working during the pandemic.
- High-profile talent management and new presentation.
- Editorial oversight and delivery of guests and content.
Deputy Head of Entertainment
Good Morning Britain, ITV
London
2017.03 - 2019.12
- Successfully led teams through significant re-launches, maintaining cohesion and high performance.
- Built strategic booking plans around launch goals and data-driven audience research.
- Recruitment, staff development, and benchmarking.
- Exclusive Bookings, aligned with editorial priorities and audience trends.
- Cross-promotional campaigns, to amplify viewership engagement.
- Directed and collaborated with cross-functional teams.
Producer Booker
Good Morning Britain, ITV
London
2014.04 - 2017.02
- Produced celebrities, VTs, and OBs globally.
- Booking high-profile guests and exclusives, aligned with editorial priorities.
- Talent Management of presenters.
- Managed complex broadcast schedules across multiple time zones, ensuring seamless integration of live and pre-recorded segments.
Producer Booker
Daybreak, ITV
London
2010.09 - 2014.03
- Bookings including exclusives with Sir Elton John, Sir Paul McCartney, Diddy, George Michael, and Ed Sheeran.
- Produced VT and live coverage of major events, including The Brit Awards, National TV Awards, and BAFTAs.
- Produced pan-ITV Daytime exclusive with Madonna, demonstrating exceptional ability to build and leverage high-level relationships.
- Elevated audience engagement with multi-platform promotional campaigns.
- Developed guest experience strategy at ITV, and negotiated gifting with Neom and Jo Malone, showcasing an understanding of brand partnerships.
Booker Producer
GMTV, ITV
London
2001.08 - 2010.08
- Booker and Producer of VTs, OBs, and A-list guests.
- Pioneered cross and multi-platform promotion to ITV Daytime, maximising exposure by sharing content across audiences
- Exclusives included: Rihanna, Kylie, Justin Timberlake, Britney, Shakira, Justin Bieber, and Michael Jackson's family first after his death.
Researcher
Lorraine, Sky
London
2001.04 - 2001.08
- TV Production
- Archive research, licensing and clearance
- Guest bookings
Researcher
London News Network, ITV
London
1999.02 - 2001.03
- London Today and London Tonight, Regional news
- Bootsale Challenge, LNN production for LWT
- Wannabe, LNN production for LWT
- Time Tales, LNN production for LWT
Assistant Producer
BBC
Southampton
2000.01 - 2000.06
- AP on Documentary, Seawings 2000
- Development and pre-production
- Production management,
- Casting producer
- Production: Filming, editing, delivery and press
Education
BA (Hons) - Media Production, Communications, Journalism
London Guildhall University
Skills
- Broadcast, Charity, Events, Podcasts
- Talent Executive & Consultant
- Booker & Producer
- DE&I
- Leadership & Line Management
- Production, Avid Newscutter & iNews
BOOKINGS INCLUDE A-LIST | SPORT | INFLUENCERS
Sir Rod Stewart - Celine Dion - Britney - Michael Buble - Ed Sheeran - Sir Paul McCartney - Sir Tom Jones - Idris Elba - Sir Lenny Henry - Lionel Richie - Simon Cowell- Sir Mo Farah - Rooney
References
References available upon request.
Timeline
Talent and Influencer Relations Senior Consultant
Cancer Research UK
2026.01 - Current
Talent Consultant, Jonathan Ross hosts Oscars LIVE
ITV
2023.12 - 2024.03
Head of Entertainment
Good Morning Britain, ITV
2020.07 - 2025.12
Acting Head of Entertainment
Good Morning Britain, ITV
2020.01 - 2020.06
Deputy Head of Entertainment
Good Morning Britain, ITV
2017.03 - 2019.12
Producer Booker
Good Morning Britain, ITV
2014.04 - 2017.02
Producer Booker
Daybreak, ITV
2010.09 - 2014.03
Booker Producer
GMTV, ITV
2001.08 - 2010.08
Researcher
Lorraine, Sky
2001.04 - 2001.08
Assistant Producer
BBC
2000.01 - 2000.06
Researcher
London News Network, ITV
1999.02 - 2001.03
BA (Hons) - Media Production, Communications, Journalism
London Guildhall University