Rachel Teare

• Reporting to CEO of this marketing services company, spearhead creation and implementation of the customer marketing service, driving growth and innovation across client projects in B2B technology sectors.
• Consultative expertise leading programs (marketing strategy, executive engagement, ABM, content planning) with SMB, mid-market, and enterprise clients across cybersecurity, financial services, consumer software, and secure remote working solutions.
• Written the marketing plan for the company, authored key content pieces, including blogs, how-to guides, and business impact review reports. Implemented an automated blog process and nominated the company for three industry awards. We were successfully shortlisted for one of those awards.
• Strengthened client relationships with regular communication, timely project delivery, and high-quality services.

• Established cross-functional marketing team to support business strategy across North America, EMEA, and Japan.
• Spearheaded ABM strategy focused on customer growth and retention for top 1000 enterprise customers, managing $6.2M budget.
• Successfully launched global subscription program campaign in four weeks, aligning with business unit leadership creating 300% ROI
• ABM programme designed specifically for customer lifecycle stage progression focusing on retention of customers approaching renewals with 95% engagement rate and campaign ROI of 250%
• Self-motivated, with strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Proved successful working within tight deadlines and fast-paced environment.
• Organised and detail-oriented with strong work ethic.
• Strengthened communication skills through regular interactions with other BU leaders.

• Designed and implemented a high-performance global demand operating model to optimize worldwide demand generation.
• Collaborated with Regional Field Marketing VPs and Global Brand leaders to streamline customer journey marketing, resulting in increased returns from corporate-led campaigns.
• Built a marketing enablement program that achieved an 87% SaaS-readiness among marketers within nine months.
• Drove strategic improvements to enhance operational and organizational efficiencies.
• Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
• Enhanced internal communication channels, resulting in improved information flow and decision-making processes.
• Increased employee satisfaction, providing regular coaching and feedback sessions.

• Led brand-to-demand marketing and ABM initiatives for Citrix EMEA region, reporting directly to the VP of EMEA Regional Marketing.
• Developed an omni-channel digital marketing strategy that drove net-new business for the Workspace product and helped transition existing on-premises customers to the cloud.
• INQ to MQL conversion from 25% and 120 days to 55% and 90 days.
• 3500 webinar subscribers within 2 months
• Q2 ABM programme delivered $1.8m influenced pipeline
• Created an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.
• Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
• Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
• Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
• Led cross-functional teams to successfully launch new products, meeting deadlines and budgets.
• Achieved marketing goals by developing and implementing strategic plans and initiatives.

• Transitioned digital team from email to hiring a team and leveraging agile digital methods and techniques across entire sales and marketing funnel to source and accelerate pipeline
• Website overhaul which CMO was launching at sales kick-off in just six weeks
• Developed, built, and executed global, integrated digital marketing strategy to meet pipeline targets and business revenue goals
• Attracted and engaged potential prospects to nurture and accelerate demand funnel.
• Digital marketing contributes +70% of overall marketing pipeline
• MQL to SAL velocity decreased by 11 days
• MQL to Opp velocity 30 days achieved
• 107% increase in number of keywords ranking on Page 1 YoY
• 65% increase in web traffic YoY
• Nurture programmes 150% MQL increase YoY
• 27% database growth via nurture

• Led and managed team of Campaign Managers, Operations, and Designers within Demand Centre
• 97% SAL rate
• 25% MQL increase YoY
• Reduce database quarantine levels from 30% to 8%
• Paid Media 200% ROI
• Organic SEO strategy achieved 30% increase web traffic over 6 months
• Oversaw execution of marketing campaigns, ensuring effective implementation and timely delivery
• Spearheaded two Centre of Excellence teams, namely social media, and marketing campaigns, on global scale
• Fostered innovation and excellence by promoting collaboration and effective teamwork across regions
• Drove development and implementation of cutting-edge strategies to enhance net-new business growth
• Optimized and refined processes to improve campaign performances

• Strategized, developed, and executed measurable and sustainable online marketing programs to drive corporate campaign support
• Headed team of five professionals located in United States, United Kingdom, and Germany, fostering high performance and exceeding Marketing Source Pipeline targets
• Developed efficient tracking and measurement systems for monitoring program effectiveness with Sales and Marketing Operations teams
• Coordinated marketing and sales efforts to optimize entire customer journey from Marketing-Accepted-Lead-to-Close
• Optimized lead generation and conversion rates by analyzing and interpreting program performance data
• Assessed and improved program ROI through data-driven insights.

• Reporting to Director of Marketing Communications, successfully led global marketing initiatives and executed strategic communications plans for Amdocs.
• Key Achievements:
• Digital Marketing Excellence: Planned, built and executed digital marketing campaigns for internal and external audiences, leveraging social media, blogging, and email marketing to drive engagement and generate leads.
• Flagship Event Management: Successfully managed Amdocs flagship user forum and cross-portfolio campaigns, delivering exceptional experiences for C-level executives from key customer segments. 100% attendance and 100% customer satisfaction.
• Executive Advisory Board Leadership: Organised and executed high-impact executive advisory board meetings, contributing to product development, solution strategy, and overall company direction.
• Customer Community Building: Cultivated active and engaged customer community, fostering strong relationships and driving customer loyalty. Webinar attendance of 75%, event attendance of 100%.
• Operational Excellence: Demonstrated exceptional project management skills, consistently delivering events within budget and to tight deadlines.
• Vendor Management: Effectively negotiated with external vendors and agencies, ensuring optimal outcomes and cost-efficiency. 20% budget saving achieved.

A pan-European business development role for which, I was responsible for key customers within Germany, Austria and Nordic Countries, e.g. IKEA, Volvo, Adidas. Within the marketing team, I worked closely with the sales teams to produce customer-specific E-Commerce tool to allow IBM’s top 100 Large Enterprise Direct (LED) customers purchase directly from IBM.
In addition to this role, I lead the deployment of the above programme directed at Small/Medium Businesses and have been integral to its successful roll-out throughout EMEA.

Key achievements include:
Pitching and demonstrating the E-Commerce tool – either at the customer site or at the IBM manufacturing site in Greenock, Scotland. This was typically to CIO/VP level.
Creating and implementing B2B marketing campaigns for use on the web sites
Project managing each web site build to meet customer requirements and a strict launch deadline
Fully presenting and demonstrating the web ordering tool to board level and later to the procurement teams who would use this tool on a daily basis
Production of marketing material to promote the web ordering tool, e.g. CD, brochure
Running pan-European workshops to educate IBM sales teams
Working with Tele-Sales Representatives to ensure web-based campaigns were being utilised