Summary
Overview
Work history
Education
Skills
Languages
Custom
Affiliations
References
Timeline
Generic
Rachel McQuitty

Rachel McQuitty

Manchester,Greater Manchester

Summary

Accomplished professional with expertise in project management and marketing strategy, specialising in SEO, email marketing, and social media. Demonstrated success in omni-channel campaign management and CRM system implementation, leveraging knowledge of PRINCE2 principles to drive results. Adept at organising webinars, print, and events to enhance brand visibility. Committed to advancing career in strategic marketing roles that utilise a comprehensive skill set to achieve organisational goals.

Overview

25
25
years of professional experience
12
12
years of post-secondary education

Work history

Project Manager

Halliwell Homes
Manchester
2024.02 - Current
  • Successfully led end-to-end delivery of two new children's homes and associated schools, ensuring both projects were completed on time and within budget.
  • Managed full project budgets, including forecasting, monitoring, and cost control throughout all phases.
  • Identified and secured suitable properties, oversaw C2 planning applications, and managed acquisition process.
  • Directed comprehensive refurbishment projects, ensuring all facilities met required specifications and adhered to environmental, health & safety, and quality standards.
  • Developed and maintained detailed Gantt charts to break down complex projects into achievable milestones, ensuring clear timelines and accountability.
  • Managed budgets diligently, controlled unnecessary expenditure on projects.
  • Identified risks, implemented mitigation strategies for secure project outcomes.
  • Guided development of project objectives, established clear performance expectations.

Freelance Marketing

Freelance
Manchester, Manchester
2023.12 - 2024.02
  • Project Managed E-Commerce podcast; it's production and weekly content. Produced 15 podcasts.
  • Successfully delivered on tasks within tight deadlines.

Marketing Manager

Halliwell Homes
Manchester
2020.12 - 2023.11
  • Developed and delivered Halliwell Home's marketing strategy to position organisation as leader in Restorative Parenting and Education.
  • Led end-to-end execution of omni channel campaigns including website redesign, SEO, email marketing, social media, webinars, print, and events.
  • Achieved significant results: 10x increase in website traffic (1,000 to 10,000 users/month) through targeted SEO.
  • E-shot open rates of 32-40% (vs. 17% B2B average) and staff newsletter open rates of 70% with 40% CTR.
  • Delivered sell-out CPD webinars that generated new and repeat business.
  • Led fee uplift campaign that increased revenue by £4,000 per week.
  • Coordinated with sales department for enhanced lead generation.
  • Developed marketing strategies for effective brand positioning.
  • Directed content creation, boosting organic traffic on digital platforms.
  • Devised product launch plans for successful market entry and uptake.

Marketing/Office Manager

Space Architecture & Planning
Didsbury
2014.09 - 2019.04
  • Managed SEO, online marketing, and PR campaigns, delivering 15% increase in qualified website traffic and online enquiries.
  • Led recruitment advertising and supported business growth by ensuring effective staffing and maintaining profitability.
  • Administered payroll system efficiently, avoiding errors or delays in payment cycle.

Head of Digital

Photolink
Manchester
2008.09 - 2009.01

Digital Team Manager

  • Led team of 13, driving motivation and high performance across e-commerce, web development, and online marketing projects.
  • Oversaw project delivery to ensure timelines, budgets, and briefs were consistently met.
  • Managed studio workflow and resource allocation effectively.
  • Increased departmental profitability by 10% month-on-month
    Secured £10,000/month retainer from new client, Very.
  • Successfully delivered on tasks within tight deadlines.

Account Director

RMG Connect
Sydney
2006.07 - 2007.04

Account & Project Lead

  • Acted as primary client contact, overseeing all projects and strategy development to enhance brand awareness and online presence. Managed 10 successful campaigns.
  • Managed team of two project coordinators and one producer to deliver campaigns on time, on budget, and to brief.
  • Consistently ensured high client satisfaction through effective leadership and delivery.
  • Secured new business through strategic presentations and client meetings.
  • Developed effective marketing strategies for brand exposure.

Senior Account Manager

The White Agency
Sydney
2005.01 - 2006.06
  • Campaign & Project Manager – BigPond (Telstra)
  • Led highly successful ‘Redstripe’ online campaign, achieving record-breaking broadband sign-ups for BigPond, 90% increase.
  • Managed development of BigPond’s email management system (CMS) from concept to delivery.
  • Drove new business growth, doubling CRM and Member Offers retainer.
  • Conducted regular reviews of competitor activities; maintained competitive edge in market.
  • Managed account budgets meticulously to control costs and maximise profitability.
  • Reduced turnover rates for major accounts by developing customised service solutions.

Account Manager

BJL
Manchester
2002.04 - 2004.09
  • Managed successful Ironbridge TV campaign from inception to launch.
  • Managed direct mail campaigns for Ironbridge.
  • Managed new business campaign.

Advertising Executive

Adline
Manchester
2001.06 - 2002.04
  • Hit sales targets each month.
  • Developed new business and increased Adline's revenue each month.

Online Account Executive

McCann I - McCann Erickson
Prestbury
2000.05 - 2001.06
  • Worked on Teacher Training advertising campaign - buttons, website and OTPs.
  • Worked on online media plan with planning team.
  • Managed campaign. optimisation.

Education

BSc. (Hons) - Environmental Studies

Manchester University
Manchester
1995.09 - 1999.06

The Merchant Taylors' School - A Levels And GCSE's

The Merchant Taylors' School
Liverpool
1987.01 - 1995.01

Skills

  • Project Management
  • Marketing Strategy
  • SEO
  • Email Marketing
  • Social Media
  • Webinars
  • Print and Events
  • CRM System Implementation
  • Omni-channel Campaign Management
  • Knowledge of prince2 principles

Languages

English
Spanish

Custom

  • Word Press Course, 02/01/23
  • Copywriting Course, 09/01/22
  • Interior Design Institute Diploma, 09/01/22
  • Chartered Institute of Marketing, 09/01/22

Affiliations

  • Yoga, Running, Hiking and Travel

References

References available upon request.

Timeline

Project Manager

Halliwell Homes
2024.02 - Current

Freelance Marketing

Freelance
2023.12 - 2024.02

Marketing Manager

Halliwell Homes
2020.12 - 2023.11

Marketing/Office Manager

Space Architecture & Planning
2014.09 - 2019.04

Head of Digital

Photolink
2008.09 - 2009.01

Account Director

RMG Connect
2006.07 - 2007.04

Senior Account Manager

The White Agency
2005.01 - 2006.06

Account Manager

BJL
2002.04 - 2004.09

Advertising Executive

Adline
2001.06 - 2002.04

Online Account Executive

McCann I - McCann Erickson
2000.05 - 2001.06

BSc. (Hons) - Environmental Studies

Manchester University
1995.09 - 1999.06

The Merchant Taylors' School - A Levels And GCSE's

The Merchant Taylors' School
1987.01 - 1995.01
Rachel McQuitty