Founder and CEO of Derma Beauty Clinic, a luxury, multi-location medical aesthetics brand with established operations across the United Kingdom and United States, and active expansion into Dubai and the Middle East. Specialising in advanced non-surgical body sculpting, facial balancing, and injectable treatments, with a strong reputation for discretion, innovation, and world-class results.
Highly experienced in scaling premium med-spa operations internationally, building elite medical teams, navigating UK, US, and UAE regulatory frameworks, and positioning brands for global growth, strategic partnerships, and long-term market leadership.
- Global Medical Aesthetics Business Development
- Med-Spa Operations (UK, USA & Dubai)
- Non-Surgical Body Contouring & Advanced Injectables
- International Expansion & Market Entry
- Elite Clinical Team Building
- Luxury Brand Strategy & Positioning
- Regulatory & Compliance Navigation (UK / US / UAE)
- Financial Planning, P&L & Commercial Oversight
- High-Net-Worth Client Experience
- Brand Reputation & Risk Management
Derma Beauty Clinic | UK • USA • Dubai
2018 – Present
- Founded and scaled Derma Beauty Clinic into a globally expanding luxury medical aesthetics brand, operating across the UK and USA, with active market entry and pop-up operations in Dubai.
- Specialised in advanced non-surgical body sculpting including Liquid BBL, hip, thigh, knee and body filler, facial balancing, PDO threads, and regenerative aesthetics.
- Established international clinic and pop-up models, including Dubai-based collaborations with licensed medical professionals and premium aesthetic facilities.
- Built and led elite global teams of nurse injectors, aesthetic practitioners, clinic managers, operations staff, and international medical partners.
- Launched and managed US clinics and pop-ups across Miami (HQ), Beverly Hills (LA), Manhattan (NY), and Houston (TX).
- Directed Dubai expansion strategy, including market research, partner sourcing, pricing strategy, compliance alignment, and luxury positioning for the Middle Eastern market.
- Oversaw end-to-end operations: site selection, lease negotiations, fit-outs, staffing, payroll, compliance, and financial controls.
- Led brand, marketing, and client acquisition strategy, attracting high-net-worth, celebrity, and international clientele.
- Developed scalable SOPs, treatment protocols, pricing structures, and client journeys to ensure consistency across international locations.
- Maintained a reputation for discretion, safety, innovation, and premium results, driving strong client retention and international demand.
- Multi-entity structuring across UK, US, and international markets
- International P&L management, forecasting, and budgeting
- Contractor vs employee compliance (UK & US)
- Expansion funding strategy and commercial planning
- Banking, payment processing, and cross-border transactions
- Luxury brand development across Instagram, TikTok, and digital platforms
- International campaign strategy for clinic launches and pop-ups
- Influencer, celebrity, and ambassador collaborations
- Reputation management and premium client trust building
Advanced Aesthetic Medicine & Injectables Training
UK & International Institutions
Ongoing professional development in:
- Advanced filler and body sculpting techniques
- Facial harmonisation and regenerative aesthetics
- International compliance and clinical best practices