Rachel Bermingham

Managing the delivery of marketing campaigns for clients, including Samsung, Amex and Purina. Responsibilities included:

• Ensuring projects were delivered on time, within budget, and met or exceeded agreed KPIs.
• To establish relationships across multi-disciplinary teams to enable collaboration and the smooth running of projects.
• Resolve issues and prioritise tasks to keep initiatives on track.

Result highlights:

Led the campaign launch for Solpaone to bring this new product to market, achieving results significantly higher than agreed KPIs. Article page views of +80%, research showed that 95%* of the audience took action as a direct result of campaign. *Test sample of 300 readers.

To lead the creative development and delivery of omni-channel campaigns to support The Body Shop stores globally (2,500 stores worldwide and 80 Head Franchise Partners). Channels: email, video, social media, online, e-commerce and point of sale.

Key responsibilities:

• Taking a strategic approach to campaign delivery, adapting quickly to challenges and opportunities as they arose.
• Accuracy and compliance across all creative outputs, including market-specific adaptations for global audiences.
• Interpreting, challenging, and executing briefs, while balancing constraints and delivering on time.

Personal achievement:

Played a pivotal role in the smooth transition of all live campaigns from Wellcom, (the agency), to in-house at The Body Shop (as part of a restructure). Leading the development of new processes, best practices, and clearer workflows within the studio to ensure seamless delivery.

Working on The Body Shop account, the agency's largest direct-to-brand client, responsible for defining, planning, and managing creative, production and strategic projects across digital and print.

Key acheivement:

Developed streamlined and robust production processes for NPD and e-commerce that reduced lead times by up to 20%.

Working with one of the agency's biggest clients, Microsoft, across two solution areas, (education and modern workplace), managing the day to day running of these creatively focused accounts.

Incorporating: The Evening Standard, ES Magazine, Standard.co.uk and the Independent online. Responsible for the end-to-end delivery of high-profile campaigns across for clients including: Visit Wales, Lambeth Council, Specsavers, Tiffany's, Savills, TFL, Converse, Rail Delivery Group and Heineken.