Rachael Rostkowska
Maidenhead,UK
Summary
Brand strategist, manager and campaign lead with 15+ years of experience driving brand differentiation, campaign excellence, and cross-market impact across a global organisation. Known for building audience-centric, insight-led marketing strategies that fuel growth, loyalty, and engagement. Equally skilled in strategic planning, brand positioning, creative development, campaign management and cross-functional leadership. Passionate about brand storytelling, bold thinking, and creating work that connects deeply with real people.
Overview
27
27
years of professional experience
10
10
years of post-secondary education
1
1
Certification
Work history
North America and EMEA Brand Strategy Manager
Invesco - Global Investment Manager
04.2024 - 08.2025
- Brand strategy development: Collaborate with the Director of Brand Strategy to set brand ambitions and objectives that align with the overall corporate strategy.
- Brand positioning: Ensure the Invesco brand is clearly differentiated and delivers a frictionless and consistent brand experience that builds long-term brand equity and affinity.
- Audience insights: Partner with local and segment marketers to uncover and apply key insights that drive go-to-market strategies.
- Strategic facilitation: Facilitate strategic workshops to drive innovative thinking, unlock audience-first ideas, and champion diversity of thought in brand ideation.
- Integrated communications planning: Build communications frameworks in collaboration with multiple stakeholders to connect audience needs with brand storytelling.
- Cross-functional collaboration: Work with internal creative teams, external creative agencies, and media partners to build and execute impactful brand and marketing plans.
- Creative development: Partner with the in-house brand team to deliver creative responses to briefs and develop high-impact brand activations.
- Message development: Develop compelling brand messaging across the full client experience journey, in close collaboration with campaign and content teams.
- Brand identity: Help define and refine what the Invesco brand represents, shaping associations and long-term brand perception.
- Brand performance measurement: Set up metrics and work with Research and Analytics teams to track brand health and optimise performance.
- Problem solving & strategic recommendations: Use insights and data to identify challenges, develop solutions, and present strategic recommendations to leadership.
- Global Investment Management Firm
EMEA Brand Manager
Invesco
02.2023 - 04.2024
- Company Overview: Global Investment Management Firm
- Oversaw brand activation and consistency across multi-market creative campaigns.
- Collaborated with regional marketing leads to create scalable, adaptable brand assets aligned with local nuances and client needs.
- Championed seamless consumer journeys and brand experience excellence.
- Global Investment Management Firm
EMEA Campaign Manager
Invesco
11.2019 - 02.2023
- Company Overview: Global Investment Management Firm
- Campaign Management: Lead the development of best-in-class campaign briefs that articulate business objectives, audience segmentation, targeting, brand positioning, messaging, KPIs, budgets, and timelines.
- Global Investment Management Firm
UK Retail Channel Specialist
Invesco
03.2015 - 11.2019
- Company Overview: Global Investment Management Firm
- Acted as marketing liaison for sales and investment teams, delivering high-impact comms to UK audiences.
- Supported cross-channel campaigns, investment literature, and event activations.
- Global Investment Management Firm
Senior UK Marketing Communications Specialist
Invesco
05.2011 - 03.2015
- Company Overview: Global Investment Management Firm
- Specialised in retail investment communications across digital and print.
- Managed campaign assets, events, and consumer messaging strategies.
- Global Investment Management Firm
Marketing Communications Specialist
Invesco
05.2005 - 05.2011
- Company Overview: Global Investment Management Firm
- Delivered web, email, and print content, amongst other projects, aligning to regulatory and brand standards.
- Global Investment Management Firm
Client solutions & Client Service roles
01.2001 - 01.2005
- Various positions in client servicing, operations, and communication—building strong foundations in compliance, stakeholder management, and client-first thinking.
Prudential Internal Quotes Administrator
05.2000 - 01.2001
Scottish Courage Call Centre Personnel
05.1999 - 09.1999
John Lewis Shop Assistant
05.1998 - 08.1998
Education
BA Honours - Cultural & Media Studies
University of the West of England
01.1998 - 01.2001
3 A-Levels - Media Studies (A), English Literature (A), Art (C)
Highdown Comprehensive Sixth Form
01.1996 - 01.1998
9 GCSEs - A-C Grades
Highdown Comprehensive School
01.1991 - 01.1996
Skills
- Brand strategy & positioning
- Campaign development & execution
- Cross-functional collaboration
- Creative & media agency management
- Messaging, copy & content strategy
- Insight-driven decision-making
- Global & local market adaptation
- Confident 360 stakeholder engager
- Project management
- Facilitation
- Change & culture implementation
- Team mentorship
- Talent development
- Budget planning and control
- Creative thinking
- Resilience under pressure
- Strategic planning
- Customer Service
- Product launch expertise
- Event planning and execution
- Innovative mindset
Projects
Brand Ecosystem Redesign (2022–2023)
Co-led transformation of EMEA marketing operations to a modular, reusable content ecosystem for greater agility
Localisation Model Development (2021–2022)
Designed and embedded a scalable localization framework across EMEA markets in a cross functional project team
Marketing Operating Model (2024–2025)
Collaborated with global teams to evolve marketing planning and execution structures.
Culture Champion (2021-2025)
Worked alongside other global champions to embed company values, behaviours, and ways of working across teams
Mentorship & Talent Development (2021-2025)
Recognised for developing junior talent through structured and unstructured mentorship and project coaching.
Certification
Marketing Week’s Mini MBA in Brand Management (2025) (A grade)
ANA Brand Building Certificate (2025)
CIM Managing projects and people (2022)
Corporate Punk Change Plan Training (2021)
CIM Professional Diploma and Marketing (2007)
Hobbies and Interests
- Reading
- Wellness
- Cooking
- Eating
- Walking
- Interiors
- Family adventures
- Fitness
Timeline
North America and EMEA Brand Strategy Manager
Invesco - Global Investment Manager
04.2024 - 08.2025
EMEA Brand Manager
Invesco
02.2023 - 04.2024
EMEA Campaign Manager
Invesco
11.2019 - 02.2023
UK Retail Channel Specialist
Invesco
03.2015 - 11.2019
Senior UK Marketing Communications Specialist
Invesco
05.2011 - 03.2015
Marketing Communications Specialist
Invesco
05.2005 - 05.2011
Client solutions & Client Service roles
01.2001 - 01.2005
Prudential Internal Quotes Administrator
05.2000 - 01.2001
Scottish Courage Call Centre Personnel
05.1999 - 09.1999
John Lewis Shop Assistant
05.1998 - 08.1998
BA Honours - Cultural & Media Studies
University of the West of England
01.1998 - 01.2001
3 A-Levels - Media Studies (A), English Literature (A), Art (C)
Highdown Comprehensive Sixth Form
01.1996 - 01.1998
9 GCSEs - A-C Grades
Highdown Comprehensive School
01.1991 - 01.1996
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