Summary
Overview
Work history
Education
Timeline
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Rachael Lord

Wimbledon

Summary

Highly strategic and entrepreneurial Product Director with over 20 years of experience in financial services in global banks and fintechs, driving product development and commercial focus, whilst creating a high-performance culture. Worked collaboratively with Board members and Investors implementing appropriate risk appetite, financial controls, regulatory adherence, resource planning and performance metrics.

Overview

23
23
years of professional experience

Work history

Product Director Retail Banking, Backbase

02.2022 - 01.2025
  • Define the strategy and operational efficiency across 7 squads (100+ FTE) in close collaboration with cross-functional teams to prioritise and deliver a competitive product roadmap, and drive 20%+ YoY software licence growth. Communicate the product vision to the Exec team, as well as at Regional customer events.
  • Analyse market trends and interpret customer feedback to identify product fit across Global markets, maximising £8m annual budget to identify when to develop and deprecate features, signing 16 new logos in 2024 and reducing churn rates.
  • Identity best-in-class suppliers for services such as Open Banking, Payments, and Credit Decisioning to build a rapidly growing Marketplace (+150% YoY) for additional revenue generation and speed to market.
  • Fostered a culture of continuous improvement for enhanced productivity to drive up software quality and employee engagement.

Chief Product Officer, Omnio

11.2020 - 12.2021
  • Member of the ExCo with responsibility for defining the product roadmap and pricing strategy to bring leading-edge digital banking services to 100+ Financial Institutions and E-Commerce Clients.
  • Recruited by the CEO to create a white-label current account and operational processes including KYC, AML, compliance and support. As CPO I oversaw the transition from a legacy technology to a single low-cost platform and unified the product roadmap with the group’s strategy.

Chief Product Officer (SMF 18), Vive Start-up Bank

08.2017 - 02.2020
  • Founder ExCo member with responsibility for identifying the market opportunity and building the product roadmap for an intelligent money management app, unsecured loan and savings product. Engaged with regulators, suppliers and tech teams to secure a UK Banking Licence with restrictions.
  • Responsible for defining the marketing strategy, building Vive’s brand and digital presence
  • Chair of the Product and Pricing Committee, ensuring correct internal governance procedures. Helped to define the culture and talent pipeline as the business grew from 5 to 50 employees.

Director Current Account Borrowing, Barclays Bank

06.2013 - 07.2017
  • Responsible for a team of 6, with a strong track record of thought leadership, strategic execution, and overall P&L ownership for the current account overdraft proposition to deliver £350m income pa
  • Member of the Consumer Lender Council, which set the priorities and strategy for the Personal Loans business. Achieved performance transformation of £5bn asset/£200m PBT through market leading UX, and enhanced analytics in pricing and omni channel marketing. Transformed the business into the largest digital loan provider in the UK.

Senior Mortgage Proposition Manager, Barclays Bank

12.2012 - 06.2013
  • Delivered the marketing/communication plan for the Intermediary market and Barclays networks (£18bn lending target in 2013)
  • Successfully launched a new market leading intergenerational mortgage proposition, winning 'Best First Time Buyer Initiative' (What Mortgage)

Senior PM, Personal Loans & Barclaycard, Barclays

10.2007 - 11.2012
  • Delivered annual sales growth of 13% (£2.3bn) and consistently achieved income plans
  • Identified new segmentation strategies and product solutions to grow lending share by 5%
  • Built the digital roadmap through aggregators, channel pricing and Barclays Mobile Banking app optimisation to deliver double digit income growth

Design & Delivery Manager, Barclays Bank

09.2006 - 09.2007
  • Project managed the implementation of a new courier service, including supplier contract/SLAs, as well as the outsourcing of the collections and servicing of a closed lending book

Product Manager, GE Capital

03.2005 - 08.2006
  • Led cross-functional teams to deliver a complex customer re-card/re-branding programme. Responsible for managing a £100k marketing budget and overall operational execution.

Client Manager/Marketing Manager, GE Capital

10.2001 - 02.2005
  • Managed Head Office relationships across multiple fashion retail clients (Arcadia Group, Laura Ashley etc.) to maximise annual store card sales & income growth targets

Education

2.1 BA Hons - Management & French

Nottingham University

Diploma of Higher Education -

Chartered Institute of Marketing

Timeline

Product Director Retail Banking, Backbase

02.2022 - 01.2025

Chief Product Officer, Omnio

11.2020 - 12.2021

Chief Product Officer (SMF 18), Vive Start-up Bank

08.2017 - 02.2020

Director Current Account Borrowing, Barclays Bank

06.2013 - 07.2017

Senior Mortgage Proposition Manager, Barclays Bank

12.2012 - 06.2013

Senior PM, Personal Loans & Barclaycard, Barclays

10.2007 - 11.2012

Design & Delivery Manager, Barclays Bank

09.2006 - 09.2007

Product Manager, GE Capital

03.2005 - 08.2006

Client Manager/Marketing Manager, GE Capital

10.2001 - 02.2005

2.1 BA Hons - Management & French

Nottingham University

Diploma of Higher Education -

Chartered Institute of Marketing

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