Rachael Cotton
Budleigh Salterton
Summary
Dynamic Marketing Manager with proven expertise in CRM implementation, event planning, and analytics. Successfully managed cross-functional teams and coordinated marketing initiatives, driving growth and alignment with business objectives.
Overview
24
24
years of professional experience
Work History
Marketing Manager
Augean / Future Industrial Services
Honiton
03.2016 - Current
- Manage cross-functional teams to execute marketing campaigns and initiatives effectively.
- Coordinate digital marketing efforts across social media, email, and website platforms.
- Collaborate with sales teams to align marketing strategies with business objectives.
- Create content for promotional materials, including brochures, flyers, and websites.
- Work with management team to oversee and monitor marketing strategy.
- Implement a new CRM system across the Group
- Prepare, write and compile tenders and proposals to prospective clients.
- Prepare monthly sales reports
- Perform market analysis to better understand target audiences.
- Organise trade shows and exhibitions including managing accommodation, transport and entertaining.
- Monitor competitors' activities to keep up with industry trends.
- Evaluate the effectiveness of marketing campaigns using analytics tools.
- Track budgets for all marketing initiatives and provided regular updates.
- Draft press releases announcing new products or services.
- Coordinate with sales teams to develop mutual approaches to problems and opportunities.
Operations Support Manager
Future Industrial Services Ltd
Honiton
01.2010 - 03.2016
- Managed daily operational support tasks and ensured seamless workflow.
- Coordinated communication between departments to enhance collaboration.
- Trained new staff on operational procedures and company policies.
- Facilitated meetings to discuss operational challenges and solutions.
- Supported project management initiatives with logistical planning and coordination.
- Established processes for monitoring service levels, customer satisfaction, and financial performance.
- Created reports on operational performance metrics such as availability, uptime, downtime, capacity utilisation.
- Coordinated with cross-functional teams to ensure successful completion of projects within timeline and budget constraints.
- Managed the day-to-day operations of a team of staff members including scheduling, training, and mentoring.
- Motivated and evaluated personnel for performance improvement and goal achievement.
PA to Directors
Bale Group Ltd
Honiton
07.2001 - 01.2010
- Coordinated travel arrangements, managing itineraries and accommodation.
- Prepared meeting agenda and minutes.
- Managed office supplies inventory, ensuring timely replenishment and cost control.
- Handled correspondence, responding to enquiries and directing messages to appropriate personnel.
- Assisted in project management tasks, tracking deadlines and deliverables for multiple initiatives.
- Maintained confidential files related to personnel records or other sensitive information.
- Answered incoming calls and emails promptly.
- Greeted visitors in a professional manner and provided assistance with enquiries.
- Prepared documents such as reports, presentations, agendas, and correspondence.
- Performed various clerical tasks and organised office areas to promote productivity.
Education
Degree Level 6 Professional Marketing
Professional Academy
Exeter01-2019
South Devon College
TorquaySkills
- Document preparation
- Travel coordination
- CRM implementation
- Event planning
- Time management
- Effective communication
- Attention to detail
- Multi-tasking and organisation
- Perform well in high-demand, fast-paced environments
- Problem resolving
References
References available upon request.
Timeline
Marketing Manager
Augean / Future Industrial Services
03.2016 - Current
Operations Support Manager
Future Industrial Services Ltd
01.2010 - 03.2016
PA to Directors
Bale Group Ltd
07.2001 - 01.2010
Degree Level 6 Professional Marketing
Professional Academy
South Devon College
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