Hi, I’m
Qiuzi Gao
London
Summary
- Overall 2 years' experience in E-commerce and Digital Marketing, having rich knowledge and experience in planning, executing and reporting multi-channel marketing activation, for example the campaigns with the key retailer clients for EssilorLuxottica eyewear brand portfolio like Ray-Ban, Oakley and Prada Group, which effectively drives conversion.
- Highly marketing-relevant academic background, with in-depth understanding of multifaceted marketing principles and the practical experience in digital marketing and data tracking tools such as Google Ads, Shopify and HubSpot.
- Reliable in delivering accurate work following strict internal operational and budgeting processes, with strengths in multitasking and attention to details.
- An easy-going team player, with passion and diligence to learn from and support business development.
Overview
5
years of professional experience
Work History
EssilorLuxotticaLondon
E-COMMERCE WHOLESALE MARKETING INTERN
09.2022 - 04.2024
Job overview
- Project Management: Tailoring and managing marketing campaigns that follow global go-to-market strategies for over 15 brands' high-end eyewear products with our E-Commerce partners, driving sales conversion by an average of 5% through multiple channels and touchpoints (client websites, social media, and EDM).
- Strategic Planning and Analytics: Proactively planning the objectives, assortment-oriented advertising products range and timelines of seasonal marketing campaigns with the local brand team, and proposing insights or constructive recommendations for future marketing optimization by analyzing post-campaign performance(impressions, CTR and sales).
- Client Support: Optimizing marketing effects by organizing tailored seasonal brand visual refreshes and product images on client website category pages twice a year, to present latest key visuals featuring advertising products for each brand and convey core brand values which ultimately benefits the website quality and sales.
- Cross-functional Communication and Collaboration: Briefing design agencies to create the engaging assets that adhere to the brand guidelines; Synchronizing with the sales team to ensure that the assets for specific clients are aligned to their buying and stock; Demonstrating marketing plans to the clients and seeking feedback actively to foster consensus, enhance effective collaboration, and upsell suitable product ranges.
- Brand Management and Protection: Identifying and featuring the optimal assets and products that comply with global brand strategies; Initiating and obtaining global team approval before project go-live; Monitoring client website quality(brand logos, assets usage rights, etc.) and offline stores monthly for key brands across Luxury, Premium Fashion, Sports and Lifestyle brand portfolios, endeavoring to present the consistent brand identity.
- Budget Management: Managing the entire budgeting process of the allocated campaigns utilizing SAP system, from raising purchase order to final goods receipts plus the re-allocation of budget to support special or high-cost marketing projects for success.
Shanghai MYOUR Medical Management Group Co., LtdShanghai
NEW MEDIA MARKETING ASSISTANT
08.2020 - 11.2020
Job overview
- Data Analytics and Reporting: Integrating and analyzing key performance metrics, such as patient quantity, daily turnover, and patient complaints of all dental clinic branches, to further generating actionable insights and compare regional performance; Creating detailed reports utilizing data visualization and pivot tables to effectively communicate findings to team leaders, ensuring that digital marketing strategies are continuously refined and aligned with overall business objectives.
- Digital Marketing: High-quality advertising content creation (video clips, USP, content layout proposal, etc.) on the product purchase pages for their official online store on Alibaba and Tmall, which boosts brand trust and promoted the sales especially for high-cost dental services like teeth implantation.
- Team Support and Collaboration: Actively update sales data with the team members and coordinate visual designs, supporting the team to gain "Champion of the Month".
European Chamber of Commerce, ChinaShanghai
EVENTS&MEMBERSHIP ASSISTANT
09.2019 - 12.2019
Job overview
- Experienced Event Support: Supporting online & offline conferences and seminars such as 'European Business In China - Position Paper 2019/2020', etc., from invitation poster design and online event posting to on-site guest guidance and equipment support.
- Business Development: Potential member development on LinkedIn and market research based on enterprise registration info.
- Communication Skills and Client Service: Collecting event feedback to boost work quality, and handling event enquiries to assure the smooth running of the events.
MetLife Insurance Co., LtdShanghai
OPERATIONS INTERN
07.2019 - 08.2019
Job overview
- Strategic Project Planning: Proposal of “Wise Ops” activity plan with the purpose to promote employee motivation.
Education
WMG, The University of WarwickCoventry
Master's Degree from E-Business Management
04.2001
University Overview
- Specialising in E-Consultancy and Entrepreneurship, covering e-commerce, digital marketing, big data, brand management and supply chain fields.
- Project experience in Shopify website building.
Shanghai Normal UniversityShanghai
Bachelor's Degree from Economics
2020-06
Skills
- Multi-channel Marketing
- Data Analytics and Reporting
- Microsoft Office Suite
- Team Collaboration
- Adobe Photoshop proficiency
Timeline
E-COMMERCE WHOLESALE MARKETING INTERN
EssilorLuxottica
09.2022 - 04.2024
NEW MEDIA MARKETING ASSISTANT
Shanghai MYOUR Medical Management Group Co., Ltd
08.2020 - 11.2020
EVENTS&MEMBERSHIP ASSISTANT
European Chamber of Commerce, China
09.2019 - 12.2019
OPERATIONS INTERN
MetLife Insurance Co., Ltd
07.2019 - 08.2019
WMG, The University of Warwick
Master's Degree from E-Business Management
04.2001
Shanghai Normal University
Bachelor's Degree from Economics
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