Priyanka Taya

• Delivered business requirements for native iOS and Android mobile applications covering the end to end B2C and B2B customer journeys for retail and hospitality projects
• Worked across various clients while managing multiple projects at a time. Projects include mobile applications for Harrods, Iceland, Unilever, JD Wetherspoon, Euro Car Parts, Tastecard and Gourmet Society (Ello Group), Wolseley and Dobbies
• Liaised with the Delivery manager to enhance project efficiency by establishing and streamlining business processes and ways of working. Implemented BA best practices for Agile methodology
• Recruited and led a team of business analysts, providing support and mentorship to ensure successful project delivery and professional development
• Elicited requirements through interviews and workshops by liaising with Product owners and other business stakeholders
• Actively involved in documenting requirements, story mapping, creating user stories, acceptance criteria's, process flow diagrams and backlog grooming
• Led agile ceremonies on the Tastecard and Wolseley project - 3 amigos, backlog refinement, estimation, sprint planning, stand up, demo and retrospective
• Facilitated discussions between Mobile apps and Web development teams to align on the current functionalities, APIs supported, changes required to the APIs to manage potential conflicts and work with the third parties responsible
• Captured requirements for mobile analytics using Google Analytics, Dynamic Yield and AppsFlyer
• Collaborated closely with cross-functional teams, including Product Owner, CTO, Architect, Developers, Testers, UX and Business stakeholders
• Supported the Product owner to prioritize the backlog using MoSCoW on the JDW and Tastecard project
• Assisted the Test team on UAT for Harrods
• Assisted the Project manager on the Wolseley project with the RAID log to capture issues, risks and dependencies
• Worked on various product features including customer onboarding, 2FA authentication, browse, loyalty reward points, account management and order checkout with payment integration for Apple Pay, Google Pay, Klarna and PayPal using Adyen

• Led client account management activities with clients such as Royal Mint and Royal Mail and retailers such as National History Museum, Sherlock Holmes Museum, The World of Beatrix Potter, Thorpe Park Resort, and Post Offices for collectibles
• Worked with clients to incorporate e-tailing to combat the effects of the pandemic lockdown and achieve their growth targets, through eBay, Facebook and Amazon Marketplace
• Achieved and exceeded the quarterly targets and client retention both before and during the pandemic lockdown leading to an increase of 15% in revenue generation

• Worked for a US based client to introduce a novel digital wearable technology in hospitals and medical settings to reduce the number of Hospital Acquired Infections (HAI) in healthcare facilities
• Performed Gap Analysis to identify the requirements

Key Achievements:

Realigned team to agile methodologies.

A part of the core startup team successfully having raised Series A funding.

• Business Analyst for mobile app, web application and CRM application
• Created and managed the product backlog for the project, which included epics, user stories and acceptance criteria's
• Led workshops with key business stakeholders to drive out business requirements
• Facilitated agile ceremonies within the team, which included stand up, 3 amigos, backlog refinement, estimation, sprint planning, sprint demo and retrospectives
• Identified & evaluated various payment gateway providers and helped replace Paytm (existing) with PayU based on the business requirements and live issues. Introduced InstaMojo for International payments
• Worked with the UX/UI team to enhance the mobile app user experience based on customer feedback
• Reviewed technical API specifications and worked with the Architect to ensure alignment with requirements
• Suggested improvement to the custom CRM tools to allow the CSR team to perform day-to-day functions more efficiently. Delivered requirements, discussed with Stakeholders, reached agreement with delivery manager, and made sure we deliver the solution as per the requirements
• Wrote SQL queries to split user base into customer segments
• Key functionality improvements to mobile app including customized plans for various customer segments, calorie tracker, converting Indian meal ingredients to calories, adding home workouts & step counter

• Conceptualized and launch a new project, Startup Tracker, which tracked and analyzed new startup products and introduced them to investors
• Worked with multiple stakeholders to analyze requirements and convert them into sprint deliverables
• Worked with the Technical Architect to figure out the technical landscape to deliver the project, any road blocks and ways to resolve them
• Worked closely with the CEO and Founder of YourStory

Key Achievement: Delivery of multiple mobile apps & web projects in a short time period and introducing agile ceremonies

• Business Analyst across multiple client projects like Samsung, YourStory, PlayO
• Organised workshops with stakeholders to gather requirements, worked on developing workflows
• Defined, analyzed and translated these into requirements in the form of user stories with acceptance criteria, and mock designs
• Running Agile ceremonies like scrum meeting, product refinements, sprint planning & retrospectives to improve efficiency
• Established relationships with key decision-makers within the client's organization to promote growth and retention
• Successfully delivered multiple client projects, including Tizen apps for Samsung, iOS app for YourStory, iOS and Android app for PlayO, web application for Skyle

• Built and managed corporate relationships with key corporate accounts such as Adobe, Qualcomm, Microsoft, KPMG and Fiserv to design and execute fundraising and volunteering activities
• Achieved the highest fundraiser for Make A Difference nationally for the year of 2013 – 2014
• Designed and implemented city-level corporate fundraising strategies and supported the National Director for Corporate Relations in writing and submitting grant proposals

• Monitoring and controlling project deployment across India for all active projects PAN India and project/key deliverables status tracking, including Airtel, Aircel, Idea and Vodafone
• Monitoring the weekly progress of all major projects and reporting the same to the Program Management Office, China Headquarters, and Project Directors
• Planning the detailed monthly roll out & Human Resource allocation depending upon the stage of the project, leading to working on resource optimization to save costs
• Preparing Planning Accuracy, Project Monitoring and Project Progress reports