Summary
Overview
Work history
Education
Skills
Certification
Portfolio / Projects
Timeline
Generic

Priyanka Jani

Cardiff

Summary

Creative and results-driven communications professional with 3+ years of PR experience in India, including CSR initiatives, media relations, and multi-channel campaign management. Skilled in content creation, stakeholder engagement, and communications strategy. Passionate about sustainability, climate change, and impactful storytelling, with experience delivering engaging communications across digital and traditional platforms.

Overview

3
3
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work history

Senior Public Relations Executive

Synapse PR
Mumbai, India
11.2021 - 08.2022
  • Spearheaded client media relations, including CSR campaigns, and organized fam trips to client facilities, boosting positive media coverage by 20%.
  • Collaborated with influencers on video reviews and social features, expanding brand exposure across key digital channels.
  • Crafted engaging content (social media posts, newsletters, web copy) to elevate brand profiles, boosting audience engagement by 15% and website traffic by 10%.
  • Managed editorial calendar and scheduling for multiple campaigns, ensuring timely publication of on-brand content.
  • Contributed to CSR and sustainability communications for clients, developing narratives that strengthened public engagement and reputation.

Junior Public Relations Executive

Synapse PR
Mumbai, India
07.2019 - 11.2021
  • Executed comprehensive communications strategies for tech, B2B, and consumer brands, driving a 30% increase in media engagement and 25% rise in brand visibility.
  • Developed press releases, client newsletters, and promotional materials to support product launches, events, and CSR initiatives.
  • Managed social media campaigns, including content calendars and scheduling, amplifying brand messaging across digital platforms.
  • Compiled and presented monthly analytics and media coverage reports, providing actionable insights to optimize campaign performance.
  • Monitored industry trends and competitor communications to capitalize on opportunities and maintain a competitive edge.

Education

Master of Arts - International Public Relations & Global Communications Management

Cardiff University
Cardiff
09.2022 - 12.2023

Bachelor of Arts - Mass Media

SK Somaiya
Mumbai, India
07.2015 - 07.2018

Skills

Communications & PR:

  • Digital Communications Media Relations & Outreach Stakeholder Engagement
  • Newsletter & Website Content Social Media Content Creation Brand Messaging
  • Campaign & Event Coordination Crisis & Reputation Management

Content & Design:

  • Content Design Proofreading & Editing Visual Storytelling
  • Adobe Creative Suite Canva QuarkXPress

Project & Team Management:

  • Project Coordination Remote Team Collaboration Internal Communications

Technical Skills:

  • Microsoft Office Suite Google Workspace SPSS
  • CRM & Event Tools (Mailchimp, Eventbrite, etc) Zoom & Teams

Certification

  • Google Digital Marketing & E-commerce
  • Microsoft Public Relations and Communications Associate

Portfolio / Projects

  • Glisten & Glam (Jewelry Brand): Produced digital videos for website launch and social media campaigns.
  • CSR Initiative ExxonMobil (Academic Project): Developed campaign narrative and stakeholder messaging on environmental issues.
  • Bumble for Friends (Academic Project): Designed campaign materials and digital content for peer engagement.

Timeline

Master of Arts - International Public Relations & Global Communications Management

Cardiff University
09.2022 - 12.2023

Senior Public Relations Executive

Synapse PR
11.2021 - 08.2022

Junior Public Relations Executive

Synapse PR
07.2019 - 11.2021

Bachelor of Arts - Mass Media

SK Somaiya
07.2015 - 07.2018

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