Summary
Overview
Work history
Education
Skills
Additional Information
Languages
Timeline
Hi, I’m

Priyanka Goswami

London
Priyanka Goswami

Summary

I am an innovative and experienced individual with expertise in project management and creative problem-solving. Recognised for an acute attention to detail and a penchant for innovative storytelling, I am committed to creating engaging and meaningful content for viewers. I am an organised and dependable candidate successful at managing multiple priorities with a positive attitude and a high degree of accuracy. I possess willingness to take on added responsibilities to meet team goals. I come with a problem-solving and solutions-focused mindset.


Overview

6
years of professional experience

Work history

Freelancer
London, United Kingdom

Creative Writer | Producer
09.2023 - Current

Job overview

  • Interpret client briefs to create strategic writing pieces.
  • Conduct research on assigned topics, generating comprehensive, factual content.
  • Compose pieces using appropriate voice tones and word choice.
  • Proofread documents for proper grammar, spelling and capitalisation.
  • Write and present project proposals, pitching creative ideas tailored to client objectives and target audiences
  • Oversee scriptwriting, storyboarding, and casting to ensure alignment with project vision and client expectation.
  • Plan and execute video campaigns from pre-production, to post-production.

Entertainment Network India Ltd.
Mumbai, Maharashtra, India

Conceptualiser
05.2021 - 08.2022

Job overview

  • Generated innovative brand partnership ideas for the Mirchi platform, aligning with client's objectives.
  • Spearheaded creative brainstorming meetings to support campaign creation.
  • Managed creation of attention-grabbing, engaging and viral digital ads.
  • Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.
  • Delivered sales pitches and presentations to high-profile clients.
  • Managed multi-channel advertising campaigns to support sales objectives.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Ensuring strategic direction is followed from client brief to activation ideas and execution.
  • Led marketing campaigns, being a single point of contact, with key clients like Cadbury, Yes Bank, Star Network, Netflix, Ogilvy, and many more.


FCB Kinnect
Mumbai, Maharashtra, India

Creative Producer
11.2019 - 12.2020

Job overview

  • Brainstormed ideas with clients and stakeholders to maximise project potential.
  • Wrote engaging, entertaining and informative media scripts for different uses.
  • Provided editorial, creative and technical support to team members to enhance brand vision.
  • Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
  • Used effective strategy and planning to implement high-impact campaigns with proven improvements in brand awareness and consumer engagement.
  • Worked with Designers to develop and coordinate multi-platform campaigns, achieving targets.
  • Coordinated placements for television, radio, social and print advertisements.
  • Organised schedules for smooth production and on-time delivery of creatives.
  • Managed multi-channel advertising campaigns to support sales objectives.
  • Reviewed and edited film by selecting the best combination of photography, performance, sequencing and timing to tell the story.
  • Offered strategic recommendations in lead and sales generation processes, aiding achievement of established targets and KPIs.
  • Participated in creative planning and review sessions, working with team to elevate content and design quality.
  • Successfully executed a multi-award winning campaign worth 6 million with TikTok India, demonstrating strategic thinking and impactful results.


Going Rogue Films
Gurgaon, Haryana, India

Writer | Assistant Director
11.2018 - 10.2019

Job overview

  • Developed compelling scripts for e-promotional videos and ad films.
  • Participated in season planning, reading scripts and generating ideas for production.
  • Managed multiple pre-production processes including budgets, filming timetables and location research and selection.
  • Directed video shoots with precision, coordinating teams and resources for seamless execution.
  • Supervised accurate post-production edits to schedule, reviewing where necessary to meet client requirements.


August Communications
Gurgaon, Haryana, India

Copywriter
06.2018 - 10.2019

Job overview

  • Wrote and edited content, publishing finished products using WordPress.
  • Communicated concepts in clear, concise language to maximise readability and understanding.
  • Produced persuasive and engaging copies and scripts for print and digital media.
  • Contributed to the effective communication of brand messages, in alignment with brand identity.
  • Adhered to character limits to maximise scannability and complement product designs.
  • Implemented feedback quickly in iterative environment to develop innovative solutions.
  • Assessed impact of copy by running A/B testing, measuring Click Through Rate (CTR) and other KPIs.
  • Monitored competitor activities, consumer behaviour and industry trends to enhance new and existing copy.

Education

University for the Creative Arts
Farnham, Surrey

Master of Arts from Filmmaking
09.2022 - 09.2023

University overview

  • Completed professional development in Scripting and Direction.
  • Successfully completed 6 short films, while 4 are in final stages of post production.
  • Gained experience working in a Virtual Production Studio.

University of Delhi
New Delhi, India

Bachelor of Arts from English
06.2013 - 05.2016

University overview

Shobhit University
Noida

Master of Arts from Journalism & Mass Communication
07.2016 - 06.2018

University overview

Skills

  • Copywriting
  • Creative writing
  • Scriptwriting
  • Screenwriting expertise
  • Research
  • Storytelling
  • SEO marketing
  • Public Relations Campaigns
  • Content Development
  • Script development
  • Social media marketing
  • Creative production techniques
  • Digital video production process
  • Camera and video staff direction
  • High-value project management
  • People management
  • Communications strategies
  • Marketing and advertising strategies
  • Marketing communications expertise
  • Strong graphic and visual sense
  • MS Office
  • Final Cut Pro
  • Adobe Premiere Pro
  • Adobe After Effects
  • Photoshop
  • Avid Media Composer
  • Pro Tools

Additional Information

Additional Information
  • Best Use of Hashtag,13th Annual Shorty Awards, 2021
  • Best PSA Campaign,13th Annual Shorty Awards, 2021
  • Best Use of Hashtags, Mad Over Marketing - MOMMY Sm 2021
  • Best Consumer Insights Campaign, Brand Equity Shark Awards,2020
  • Best Use of Hashtags, Afaqs! DIGIES, 2020
  • Best Messaging Campaign, IAMAI's 11th IDA, 2021
  • Finalist Multi-Platform Campaign, 13th Annual Shorty Awards, 2021
  • Call to Action Campaign, 13th Annual Shorty Awards, 2021
  • Honouree Public Service and Activism, The Webby Awards, 2021

Languages

English
Native
Hindi
Native
Punjabi
Fluent

Timeline

Creative Writer | Producer
Freelancer
09.2023 - Current
University for the Creative Arts
Master of Arts from Filmmaking
09.2022 - 09.2023
Conceptualiser
Entertainment Network India Ltd.
05.2021 - 08.2022
Creative Producer
FCB Kinnect
11.2019 - 12.2020
Writer | Assistant Director
Going Rogue Films
11.2018 - 10.2019
Copywriter
August Communications
06.2018 - 10.2019
Shobhit University
Master of Arts from Journalism & Mass Communication
07.2016 - 06.2018
University of Delhi
Bachelor of Arts from English
06.2013 - 05.2016
Priyanka Goswami