Priyanka Gandhi

• Taking ownership of the product roadmap and schedule of delivery for key updates for the Metro Bank website.
• Collaborating with Product/Marketing Managers on projects and delivering it across the business.
• Developing new features and functionality for the Metro Bank website and to agree the product roadmap with Head of Digital Marketing.
• Being a Line Manager my responsibility is to manage the Public Website Executive and support them with strategy, daily feedback and delivery work on time.
• Working with the Brand team on the Metrobank brand refresh.
• Managed relationship with our external web development agency and worked to ensure that new features/releases and it reflects on the scoping, budgets and timelines.
• Continuously review, manage the site audit and new product templates from stakeholders.
• Drive on diagnosis of Metrobank website using tools such as SEMRUSH, Hotjar and Screaming frog to enhance the performance and issues for the site.
• Monitoring ‘BAU’ detail and delivery activities, as well as delivering a well-informed strategy for our website proposition, identifying opportunities and filling in gaps that we need to address based on relevant insight.
• Analysing data from Google Analytics and web forms and deliver results to stakeholders and create presentations.
• Collaborating with Digital Marketing Managers to implement technical SEO strategy to ensure website performance is constantly optimise.
• Demonstrating knowledge of front-end development languages including HTML and CSS and liaise with developers to get implement.
• Designing a new navigation and CTA buttons on Figma along side of supporting developers will assets.

Evelyn Partners are a integrated wealth management and professional services group, that provide a range of services for personal (B2C) and business (B2B) clients.

Joined Tilney Smith & Williamson in February 2022 as a contractor for their website rebrand to Evelyn Partners. Leveraging my extensive knowledge in website development, UX, and SEO, I successfully launched a fully optimised website within 8 months. This led to a permanent role.

• Day-to-day management of Evelyn Partners 5 website (including Bestinvest).
• Providing support on Digital Marketing campaigns through the creation of landing pages, commercially driven calculators, and publishing of other media assets (podcasts, videos).
• ISA calculator - Worked with the product and content team to build a new ISA calculator for Bestinvest. The new calculator was aimed at increasing our organic traffic reach and targeting audiences who are interested in opening an ISA. Since launching, we are getting over 200 visits a month and have a conversion rate of 4%.
• Increased organic traffic on Evelyn Partners website by 8% through the implementation of new Schemas, clean-up of the redirect file and working with developers to fix speed related issues. The increase in traffic was due to an increase in our core website vitals which were increased from 35% to 98% on mobile and on Desktop by 60% to 95%.
• Being the first point of contact for all website queries, providing technical support to other CMS users.
• Providing regular reporting to stakeholders on campaign performance using Umbraco CMS platform.
• Sourcing imagery for campaigns and other appropriate assets for campaigns
• Liaising with Developers and external agencies to build new website features aimed at improving user experience and overall conversion rate.
• Frequent testing and deploy new components and features that are developed on UAT before launching them to our website.
• Working with the Financial Promotions team to ensure all content published on our websites are fully compliant.
• Exploring new lead generation methods like pop-ups and banners created with 'Get Site Control' to promote upcoming webinars and events. Tracking key metrics like clicks, downloads, and impressions to measure the effectiveness of these campaigns.
• Working closely with the brand/UX team to develop a suite of responsive designs for landing pages using Figma, Mira board, Browserstack and forms for automated campaigns that aligned to digital brand guidelines and standards.
• Working with cross functional teams such as Investment copywriters, Tax team, Compliance and Content designers to ensure that articles and service pages are uploaded to our website and display the content to generate results and delivery campaigns online with support from Marketing Managers.
• Conducting regular website audits using tools such as SemRush, Google Lighthouse and Screaming Frog to check site health and ensuring we are performing against our KPIs.
• Working with the Head of Digital Services to identify and action further website optimisation opportunities SEO improvements.
• Utilising tools such as Hotjar to gather and review website feedback from clients and prospects, using this as an opportunity to identity further website improvements.

• Creating online website banners using Photoshop
• Creating, Developing, and Executing Marketing campaigns to our B2B and Educational sector clients
• Reviewing old and new campaigns to gather stats to improve new campaigns
• Working with external PR and creative agency to create content for blog sites
• Creating HTML Campaigns on Mailchimp and Photoshop
• Liaising with vendors and Marketing teams from HP, Asus, Microsoft, Acer, Dell, Lenovo and Intel
• Liaising with developers in updating Website errors
• Using the CMS system Umbraco to create Landing pages
• Content creation for LinkedIn, Facebook, Twitter, Instagram
• Developing our website with the internal CRM team
• Creating an online presence through campaigns, events, social media and paid advertising (PPC)
• Frequently updating price list of competitors
• Creating Reports from Google Analytics
• Ensuring our website links Rank on SEO by doing frequent checks on Google and Bing
• Monitoring and Updating Google Shopping and SEO
• Developing and designing Marketing Collateral using InDesign, Canva and Photoshop by following Guideline rules to grow our business

• Ensuring all Sage SO properties are present on specialist SO portal websites
• Auditing Sales Agency partners property listings on websites and property portals to ensure they are being marketed to a Sage gold standard as set by the Marketing Manager
• This includes images, advert copy, brochure design and supporting documents
• Liaising with Sage Housing Project Managers to ensure all development and plot information is available for marketing collateral and advertising
• Instructing our Creative Agency on the design and production of marketing assets such as brochures, floor plans and site plans
• Enhancing SO lead generation by running effective social media and content generation campaigns
• Enhancing SO lead generation by implementing Google PPC and SEO campaigns
• Creating signages and ordering across Pre-Sale, Coming Soon and Available Now campaign streams
• Support the Marketing Manager in providing marketing performance, data, reports, figures to assist the marketing roadmap
• Liaising with various sales agents externally such as Leaders Roman, LSL, Spicerhaart, Purple Bricks, Complete-move, Ellis Winters, Zoopla and Rightmove
• Enable the smooth running of the marketing department by way of providing event management, content generation and providing advertising materials, comms advice and more for the company as agreed with the Marketing Manager

• Working closely with the Head of Marketing to produce Sales and Marketing strategies within the company to enhance revenue
• Handled client relationships and increased project revenue by 20% from client proposals
• Ensuring that all marketing materials in line with the brand identity which then enhances revenue
• Using initiative to enhance companies overall revenue by taking full advantage of social media platforms
• Managing all marketing for the company and activities within the marketing department
• Lead on all B2B external Marketing Events such as HOMES UK, Housing 2019, Smart estate & Workforce summit, Nara Assoc of property and fixed charge Receivers and Future of Housing
• Created HTML and Email advertisements for client campaigns for the sales team to increase clients
• Designing HTML mail-chimp campaigns for property advertisements for guardians to click on the website and help boost our SEO
• Monitoring and analysing the performance of advertising campaigns by using the social media insights tab and comparing to last years statistics
• Strategising, leading and delivering fully integrated sales and marketing strategies that have been implemented throughout the company
• Creating all social media content on Facebook, Twitter, LinkedIn which generates leads
• Monitoring Google reviews and Trustpilot to analyse data and see what works for the client