Priscilla Yankey
London,Kent
Summary
Customer-oriented, strategic-thinking and meticulous sales professional with over 9 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multitasking and self-motivated leader with expertise on expanding network connections, introducing products, implementing pricing models, inventory control and projections, vendor relations and territory development. Effective at identifying customer needs to deliver solutions. Tactical team builder and energetic strategic planner seeking to leverage an effective background into Business Development/Marketing executive, Customer Experience and Logistic roles with dynamic organisation.
Overview
14
14
years of professional experience
20
20
years of post-secondary education
Work history
Msc in International Management
University of the West of Scotland
Paisley, Renfrewshire
09.2021 - 11.2022
- Researched topics outside of class to learn additional information and ask more knowledgeable questions.
- Made substantial contributions to group projects, furthering learning and helping team complete objectives.
- Tutored struggling students to improve understanding and performance in Management
- Highlighted undetected organisational needs to improve business performance.
- Documented workflow charts, records and job descriptions to guide overall organisational improvements.
- Aligned team activities towards ambitious growth plans to achieve impressive, lasting results.
- Conducted statistical analyses of data sets to identify patterns.
- Set up and maintained research database to avoid loss of information.
- Followed up with research study participants to acquire additional data or resolve data inaccuracies.
Customer Service Executive-Passenger Handling Unit
Aviance Ghana Limited
Accra, Ghana
12.2015 - 12.2021
- Exceeded targets by delivering comprehensive and consistent service.
- Warmly greeted customers with positive telephone etiquette, asking well-rounded questions to identify issues.
- Audited calls and service levels to maintain high standards.
- Handled live chat queries within strict timeframe targets.
- Increased client retention by 75% through outstanding account management.
- Improved company processes by analysing customer feedback and service trends.
- Collaborate with each department to ensure all is in order, passengers located, documentation correctly completed and flight documents delivered to the P2, for a safe 60-minute turnaround.
- Proper tagging of baggage and correct names on passenger tickets .
- Assign seat numbers and appropriately transport disabled passengers on board
- Advised customers on specific visa and passport requirements.
- Liaised with local operators to promptly resolve travel restrictions and delays.
- Utilised business travel expertise to design cost-effective corporate trips.
- Identified add-on sales opportunities by analysing client needs, budgets and preferences.
- Promoted seasonal travel offers and upsold additional tours and experiences.
- Researched accommodation options to provide choices for varying tastes and budgets.
Masters of Business Administration
Methodist University College
Accra, Ghana
09.2015 - 06.2017
- Participated in setting course and degree requirements, curriculum revisions and academic planning tasks.
- Served as a member of student educational councils, senates, faculties and other committees and professorial boards.
- Advised students on academic and related matters, offering continuous support and constructive feedback.
- Facilitated and guided meaningful class discussions among students to achieve.
- Assisted with management and hosting of community and business events.
- Prepared letters and other business documentation.
- Used various research techniques to find and contact new business leads.
- Managed inventory and budget data using accurate and up-to-date spreadsheets.
- Collected and analysed data, providing regular reports comparing business performance with targets.
Business Development Executive
Persol Systems Limited
Accra, Ghana
09.2013 - 09.2015
- Strategised with sales teams to prospect and qualify potential customers within assigned geographic territories.
- Developed and implemented value-adding strategies to increase product and service profitability.
- Analysed client business goals and processes to harness consultative sales techniques.
- Designed marketing collateral to build brand reputation and customer engagement.
- Prepared campaign budgets with robust data analysis.
- Researched competitor behaviour and adapted tactics to boost performance.
- Delivered innovative presentations to executive decision makers.
- Forecasted sales and market trends to improve business strategy.
- Completed market research to map key segments and expand customer base.
- Led strategy meetings to scope project goals and reporting frameworks.
- Demonstrated product lines to large companies with polished presentation skills.
Import and Export Officer
AngloGold Ashanti
Accra, Ghana
08.2012 - 09.2013
- Oversaw implementation of new policies and adapted plans to meet overall objectives.
- Reviewed competing policies to seek out useful strategies for integration into current policy structures.
- Evaluated policies for technical feasibility and potential constraints.
- Advised on preferred options between available policy recommendations.
- Being in constant contact with the shipping lines for information concerning ETA’s of vessels carrying containers (ETA= Estimated Time of Arrival).
- Categorizing, entering, summing up and analysing demurrage values into the various units ensuring their accuracy.
- Ensure timely delivery of daily reports, weekly appraisals and demurrage reports to superiors.
- Built positive relationships with local representatives to stay current on needs and understand policy impacts.
- Facilitated communication between government agencies, citizens and businesses.
- Preparing daily reports on containers that arrived and containers released.
- Preparation of list of deposits not yet refunded by shipping line against damage to containers.
- Make known the container numbers, waybill numbers, truck numbers, departure time, arrival time, discharge date, returning date and container handover date.
Marketing Officer Trainee
Phoenix Insurance Company
Takoradi, Ghana
09.2010 - 08.2012
- Compiled industry data on competitor pricing, materials costs and supply chain issues to help set accurate pricing.
- Developed marketing plans to support department strategies.
- Organised marketing plans and programmes to best support business growth and development.
- Analysed paid and organic website data to enhance Return On Investment (ROI).
- Evaluated campaign performance to optimise return on investment.
- Networked with media and PR professionals to build campaign reach.
- Advised clients on optimum mix of products and distribution channels for greatest success.
- Advised clients on whether and when to make claims on policies.
- Collaborated with insurance brokers or agents in creating packages suited to client needs.
- Drove business growth by cross-selling products, leading to better profit margins.
- Educated clients on risk management and helped devise ways to mitigate risks.
- Met with clients regularly to discuss insurance needs and answer any questions regarding chosen policies.
- Reviewed new insurance products from carriers to determine suitability for client needs.
- Guided clients on correct coverage limits based on analysis of risk factors.
Bachelor of Business Administration (Marketing)
Methodist University College, Ghana.
Accra, Ghana
09.2009 - 06.2012
- Participated in weekly brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives and branding efforts.
- Assessed competitor marketing and digital content to help develop next strategy.
- Developed market analysis and research on latest trends to broaden marketing efforts.
- Assisted in development of online marketing strategies for launches, rebranding campaigns and other strategic initiatives.
- Managed database and customer management system programs to maintain accurate records.
- Evaluated new technologies and add-on applications to improve and marketing team efforts.
- Formulated surveys to gather feedback from consumers.
- Participated in training and workshops to enhance and improve marketing skills.
- Help boost accuracy of profiles by combining primary and secondary data sources with keyword research.
Teacher in a Primary School
Morning Glory International School
Takoradi, Ghana
07.2008 - 09.2009
- Utilised visual aids and classroom displays to support engaging lesson delivery and enhance student understanding.
- Established strong, supportive relationships with families, encouraging parental involvement to boost children's achievement.
- Marked and provided constructive feedback on homework tasks and class projects.
- Prepared and delivered creative curriculum for children aged 6-10 yrs old in subjects including maths and English.
- Supervised and mentored teaching assistants to build confidence and cultivate effective classroom environments.
- Prepared and presented informative reports to parents.
- Responsible for the preparation of lesson notes, writing reports, and compiling term cumulative records.
- Assessed the student’s ability and behaviour through examinations, role-playing and student debates.
- Responsible for the good behaviour of the students.
- Ensuring order during class hours and examination period.
Education
Master of Science - International Management
University of the West of Scotland
Paisley 09.2021 - 11.2022
Master of Business Administration - Business Administration
Methodist University College
Accra, Ghana 09.2015 - 06.2017
Bachelor of Business Administration - Marketing
Methodist University College
Accra, Ghana 09.2009 - 06.2012
O-Levels/W.A.S.S.C.E - General Art/Social Science
Holy Child High School
Cape Coast, Ghana 09.2004 - 06.2008
O-levels - General Art/Social Science
Ridge International High School
Takoradi, Ghana 08.2001 - 09.2004
Fisrt Leaving Certificate - General Studies
Ridge International Primary School
Takoradi, Ghana 05.1994 - 08.2001
Skills
- Budget development
- Database management
- Highly organised
- Client acquisition
- Marketing materials development
- Business analysis
- Customer service
- Planning travel itineraries
- Incoming call management
- Reservation billing
- File management
Languages
English
Advanced
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
Msc in International Management
University of the West of Scotland
09.2021 - 11.2022
Master of Science - International Management
University of the West of Scotland
09.2021 - 11.2022
Customer Service Executive-Passenger Handling Unit
Aviance Ghana Limited
12.2015 - 12.2021
Masters of Business Administration
Methodist University College
09.2015 - 06.2017
Master of Business Administration - Business Administration
Methodist University College
09.2015 - 06.2017
Business Development Executive
Persol Systems Limited
09.2013 - 09.2015
Import and Export Officer
AngloGold Ashanti
08.2012 - 09.2013
Marketing Officer Trainee
Phoenix Insurance Company
09.2010 - 08.2012
Bachelor of Business Administration (Marketing)
Methodist University College, Ghana.
09.2009 - 06.2012
Bachelor of Business Administration - Marketing
Methodist University College
09.2009 - 06.2012
Teacher in a Primary School
Morning Glory International School
07.2008 - 09.2009
O-Levels/W.A.S.S.C.E - General Art/Social Science
Holy Child High School
09.2004 - 06.2008
O-levels - General Art/Social Science
Ridge International High School
08.2001 - 09.2004
Fisrt Leaving Certificate - General Studies
Ridge International Primary School
05.1994 - 08.2001
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