Priscilla Burden
London
Summary
Financial & Professional Lines Insurance Broker with experience across both wholesale and retail placements in the London and international markets, specialising in Financial Institutions, Directors & Officers, Professional Indemnity, Crime, and Cyber risks.
Strong track record in building relationships with clients and brokers, developing new business opportunities, and working closely with the market to deliver practical, tailored solutions for complex risks. Experience working across the UK, Europe, MENA, APAC, and Latin America, supporting clients with placements and contributing to the growth of books of business in competitive environments.
Highly client-facing and market-facing, with the ability to lead meetings, negotiate with underwriters, and manage placements from initial discussions through to binding. Experience includes developing new products, creating delegated authority and lineslip solutions, managing team members, and supporting the strategic growth of broking teams.
Commercially minded and proactive, with a strong interest in roles that combine relationship building, technical broking expertise, and business development.
Overview
9
9
years of professional experience
Work history
Associate Director – Financial & Professional Lines
Price Forbes
London, United Kingdom
2025.05 - 2026.04
- Joined as part of strategic, investment-backed team with focus on building an international and Latin American Financial & Professional Lines book within the London Market.
- Responsible for developing new business across Europe, MENA, APAC and Latin America, with focus on Financial Institutions and Professional Risks.
- Built and grew £50k book of business within 10 months through new client production and broker relationships.
- Travelled internationally to meet clients and local brokers to originate opportunities and strengthen distribution channels (Miami Reinsurance Week, Finance Malta and Worldwide Broker Network Conference)
- Worked closely with retail brokers globally to structure solutions in the London Market.
- Led negotiations with London Market underwriters to secure competitive and innovative coverage structures.
- Created delegated underwriting authorities and lineslips to support new business strategy and product development.
- Managed client relationships directly, acting as key point of contact for placement strategy, renewals, and market approach.
- Managed and mentored junior team member.
- Led internal projects to improve the team’s value proposition and market positioning.
- Worked across both wholesale and retail placements, maintaining strong relationships with London Market insurers and international brokers.
Insurance Broker – Financial & Professional Lines
BMS Group
London, United Kingdom
2023.07 - 2025.05
- Placed Financial & Professional Lines risks including Financial Institutions, D&O, Professional Indemnity, Crime, and Cyber.
- Managed client relationships across UK, European, and APAC accounts.
- Prepared underwriting submissions highlighting key rating indicators and coverage requirements.
- Negotiated placements with London Market insurers.
- Worked closely with international offices on global placements.
- Supported new business development and client retention initiatives.
- Provided technical advice on coverage, wording, and placement structure.
Manager – Account Handling Team, Financial & Professional Lines
BMS Group
London, United Kingdom
2021.01 - 2023.07
- Created the Financial & Professional Lines account handling function from scratch and built a team of three.
- Designed and implemented internal processes for slip production, invoicing, debit/credit notes, and client servicing.
- Established service standards and SLAs to ensure consistent and high-quality delivery to brokers and clients.
- Managed and trained team members, overseeing workload, development, and performance.
- Worked closely with brokers to ensure accurate documentation and smooth placement of risks.
- Prepared slips, endorsements, and placement documentation.
- Managed renewals, invoicing, and compliance requirements.
- Supported brokers on complex international placements.
- Acted as key liaison between brokers, underwriters, and clients.
Broker Technician
Aon
London, United Kingdom
2019.05 - 2021.01
- Prepared placement documentation, slips, and endorsements.
- Supported Financial Lines brokers on international accounts.
- Ensured compliance with regulatory and internal standards.
- Assisted with renewals, invoicing, and client servicing.
Team Secretary
JLT Specialty
London, United Kingdom
2016.11 - 2019.07
- Provided technical and administrative support to a team of 40 brokers.
- Assisted with client visit preparation and market meetings.
- Coordinated internal projects to improve efficiency.
- Supported placement preparation and documentation.
Education
Advanced Diploma - Insurance (ACII)
Chartered Insurance Institute
LondonLLB - Law
University of Surrey
Guildford09.2010
Skills
- Financial & Professional Lines specialist
- Wholesale & Retail broking
- London Market placements
- International business development
- Client relationship management
- Delegated authorities & lineslips
- Underwriting negotiations
- Policy structuring & wording analysis
- Team leadership & mentoring
- Conversational Spanish (currently learning)
- Microsoft Office (Excel, PowerPoint, Word, Outlook)
Leadership & Industry Engagement
- Active contributor to Diversity, Equity & Inclusion initiatives within the insurance industry
- Panel moderator at industry events including Dive In Festival
- Regular engagement with senior market leaders and mentors
- Experience leading internal projects and mentoring junior staff
References
Available upon request
Timeline
Associate Director – Financial & Professional Lines
Price Forbes
2025.05 - 2026.04
Insurance Broker – Financial & Professional Lines
BMS Group
2023.07 - 2025.05
Manager – Account Handling Team, Financial & Professional Lines
BMS Group
2021.01 - 2023.07
Broker Technician
Aon
2019.05 - 2021.01
Team Secretary
JLT Specialty
2016.11 - 2019.07
Advanced Diploma - Insurance (ACII)
Chartered Insurance Institute
LLB - Law
University of Surrey