Preston Taylor
Lincoln,Lincolnshire
Summary
Senior digital growth leader and project manager, specialising in supplier funded partnerships and content led merchandising strategies. Experienced initiative-taker unlocking multi-million-pound revenue across a FTSE 100 organisation. Built an in-house agency and scaled high performing teams, delivering high ROI digital content programmes. Expert in UX and data led optimisation, driving cross-sell, upsell and brand growth. Trusted by global brands to align digital strategies with measurable KPIs, influence senior stakeholders and deliver sustainable growth.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Merchandising Manager
Cromwell Tools Ltd
Leicester, Leicestershire
01.2025 - Current
- £600k incremental revenue uplift in H1 - driven by research led category reviews and UX focused product discovery improvements.
- 72% conversion uplift and 55% add to basket growth - achieved by taxonomy redesign, process creation, and validated test drops.
- 85.7% basket add rate (+7.6%) - optimised basket filler strategy to maximise customer attachment and purchase behaviour.
- 612% engagement uplift - spearheaded cross-category signposting using data led, relevance-based category and informational content tile creation and service promotion.
- £52k revenue uplift in one month - introduced promotional badges 'Selling Fast', 'Exclusive Brand', 'Supplier Funded' to drive urgency, trust, and product visibility, whilst future scoping supplier investment.
- Built knowledge matrix & KPI dashboards - strengthened team capability, embedded performance tracking, and improved process efficiencies.
Head of Supplier Content Programmes
RS Group Plc
Corby, Northamptonshire
11.2020 - 03.2024
- £3m+ supplier funding secured - launched brand content programmes, evolved to digital partnership solutions, tailored SEO, content enrichment, boosting visibility and engagement.
- £40m incremental revenue growth, average 5:1 MROI, 90%+ retention - built and led £1m start up in house agency, integrated third party partners, designed scalable structures and managed project delivery.
- Customer Value Index dashboard implemented - established KPIs and funnel weighted metrics, supporting effective supplier onboarding, performance, and measurable outcomes tracking.
- 32 Supplier agreements worth £25k-£50k - pitched and secured partnerships with brands including Schneider Electric, 3M, Fluke, and Phoenix Contact.
- Operational scalability achieved - applied DMAIC and agile methodologies, embedded robust processes. Researched and negotiated third party partnerships, integrated systems expanding capabilities.
- FTSE100
Head of Content Publication & Enrichment
RS Group Plc
Corby, Northamptonshire
11.2019 - 11.2020
- £590m category support - aligned content strategies with category commercial objectives, leading team of 9 enrichment executives, increasing SEO traffic, conversion rates, and customer satisfaction.
- 25,000 product relocation - restructured site architecture to streamline navigation, enhancing customer journeys and experiences.
- £260k supplier funded secured - pitched, negotiated, and presented sponsorship opportunities, delivered average 4:1 ROI.
- Cross functional partnerships built - collaborated with category VPs, Product, Inventory, Pricing, UX and Marketing to optimise commercial performance and accelerate growth.
- FTSE100
Content Enrichment Executive
RS Group Plc
Corby, Northamptonshire
02.2019 - 11.2019
- FTSE100
Inventory Planner
RS Group Plc
Corby, Northamptonshire
03.2017 - 02.2019
- FTSE100
Technical Support Manager (SME)
Payplan
Grantham, Lincolnshire
03.2011 - 09.2016
Education
GCSE - 7 GCSE's
Lincoln School of Science & Technology
Lincoln, LincolnshireSkills
- Digital partnerships and revenue generation
- Content-driven merchandising and category optimisation
- UX and data-led customer journey enhancement
- Stakeholder influence and C-suite relationship management
- Team building and coaching
- Lean Six Sigma process improvement
- Public speaking and industry engagement
- Digital brand visibility and SEO
Certification
- Lean Sigma Six, Green Belt, CI Project Management, RS Group Plc
- Certificate in Leading Teams, Institute of Leadership & Management
- Certificate of Proficiency in Personal Insolvency, Insolvency Practitioners Association
References
References available upon request.
Languages
English
Proficient
C2
German
Intermediate
B1
Accomplishments
- Employee of the Quarter (Q1 2025) – Cromwell Tools
Recognised for delivering significant commercial impact and advancing team capability. - Nominee – ‘Making Amazing Happen’ Global Business Awards (2023, RS Group Plc)
Shortlisted for innovative digital content and partnership strategies, shaping customer experience. - Keynote Speaker – Global Supplier Conference, Frankfurt (2022, RS Group Plc)
Delivered industry insights on the future of digital content and user experience to an international audience of senior stakeholders. - Industrial Hero Award (2017, RS Group Plc)
Acknowledged for exceptional contribution to operational efficiency and cross-functional collaboration. - Player of the Year (2013, PayPlan)
Awarded for outstanding performance, mentoring and leadership in customer support delivery.
Timeline
Digital Merchandising Manager
Cromwell Tools Ltd
01.2025 - Current
Head of Supplier Content Programmes
RS Group Plc
11.2020 - 03.2024
Head of Content Publication & Enrichment
RS Group Plc
11.2019 - 11.2020
Content Enrichment Executive
RS Group Plc
02.2019 - 11.2019
Inventory Planner
RS Group Plc
03.2017 - 02.2019
Technical Support Manager (SME)
Payplan
03.2011 - 09.2016
GCSE - 7 GCSE's
Lincoln School of Science & Technology