Prerna Wadhera
Brand & Marketing Communications Strategist
London
Summary
Dynamic communications professional with a proven track record in driving impactful strategies and initiatives that enhance organisational success. Expertise in developing and implementing comprehensive communication plans aligned with business objectives. Recognised for a collaborative approach and adaptability in fast-paced environments, ensuring effective stakeholder engagement. Proficient in strategic planning and content development, delivering compelling narratives that resonate with diverse audiences.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Guest Relations Manager
Shiva Hotels Group
03.2025 - Current
- Coordinated high-level administrative and operational support in luxury hospitality group, streamlining schedules, overseeing correspondence, and enhancing cross-departmental communication.
- Coordinated services for more than 150 guests per day.
- Enhanced sales by 30% with innovative promotional strategies
- Revamped office protocols resulting in enhanced workflow efficiency and decreased administrative bottlenecks.
- Facilitated scheduling and coordination of meetings for executive team, promoting effective time management.
Marketing & Media Strategy Intern
The Zèya App
09.2024 - 02.2025
- Supported the development and execution of marketing and media strategy for 8 digital campaigns, helping strengthen brand awareness, user engagement, and community growth.
- Conducted market research and competitor analysis across 10+ comparable platforms and student-focused apps to inform strategic recommendations and positioning.
- Assisted with content planning, brand messaging, and campaign execution across LinkedIn, Instagram, and digital community platforms, contributing to consistent brand communication.
- Analyses market trends, audience behavior, and engagement insights to identify growth opportunities and support data-driven strategic decision-making.
- Collaborated with a cross-functional team of 4–5 members across marketing, product, and operations to develop and implement innovative user acquisition and engagement strategies.
Senior Host
The Ritz London
02.2024 - 01.2025
- Delivered premium guest service at one of London’s most prestigious luxury hospitality brands, managing VIP guest relations and bespoke guest experiences for 50–90 guests per evening.
- Acted as a key point of contact for 20–25 high-profile guests and VIP clients per month, ensuring discretion, professionalism, and exceptional service standards in line with five-star luxury expectations.
- Coordinated with front-of-house, concierge, reservations, and events teams of approximately 25 staff members to anticipate guest needs and manage 15–20 guest requests per shift efficiently.
- Supported smooth daily restaurant and guest operations by maintaining accurate reservations, guest preferences, and special requests, contributing to an estimated 95% guest satisfaction level.
Brand & Partnerships Executive
Saffronart
11.2022 - 10.2023
- Managed brand partnership initiatives for a leading luxury auction house, supporting relationships with 50+ collectors, artists, and corporate partners across luxury, art, and lifestyle sectors.
- Supported the planning and execution of 10+ high-profile client events, private previews, and engagement programs, contributing to stronger brand visibility and client interaction.
- Conducted market and audience analysis across 100+ potential clients, collectors, and partnership prospects to identify new business development opportunities.
- Led strategic client engagement initiatives that helped improve client retention, repeat participation, and partnership outreach by approximately 20–25%.
Client Relations Coordinator
Ogilvy
08.2017 - 10.2020
- Supported client servicing and account management activities for 6–8 brand, marketing, and communication projects, ensuring client requirements were clearly captured and delivered within agreed timelines.
- Built strong client relationships through proactive communication, weekly follow-ups, and personalized support, contributing to an estimated 90–95% client satisfaction level.
- Assisted in coordinating 3–5 launch events, media engagements, and brand activation activities, managing timelines across internal teams, vendors, and client stakeholders.
- Coordinated project timelines, deliverables, and approval processes for 10+ campaign assets per project, helping reduce delays and improve workflow efficiency by approximately 20–25%.
- Worked closely with creative, strategy, media, and operations teams of 8–12 members to support smooth campaign execution and maintain consistent communication throughout the project lifecycle.
- Prepared client updates, meeting notes, campaign trackers, and follow-up actions for weekly client meetings, improving stakeholder coordination and accountability across multiple workstreams.
Education
MBA - International Marketing
Coventry University London
05-2025
Bachelor’s Degree - Journalism & Mass Communication (Business/Corporate Communications, Public Relations)
Institution of Management Studies
01-2018
Skills
- Project Management
- Strategic Planning
- Luxury Brand Management
- Brand Partnerships
- PR & Communications
- VIP Clienteling & Events
- Market Analysis
- Exceptional communication
- Hospitality industry
- Staff training and development
- Service improvements
Icon
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Accomplishments
Employee Of The Month
Languages
English
Hindi
Certification
- Marketing Communications (Certification)
- Inbound Marketing (Certification)
- Digital Marketing– Skill Circle (2019)
- Diploma, Business, Management & Marketing– SVKM’s NMIMS (Jan 2020– Feb 2021)
Event Planning • Content Creation & Curation • Discussion Groups
Curate a personal Instagram blog focused on travel,fashion, lifestyle handling content creation and audience engagement. Plan and host social events for friends and family, managing everything from concept through logistics. Active member of a discussion group centered on current affairs, politics etc. contributing regularly to conversations.
Languages
4,5
Hobbies and Interests
Event Planning • Content Creation & Curation • Discussion Groups
Timeline
Guest Relations Manager
Shiva Hotels Group
03.2025 - Current
Marketing & Media Strategy Intern
The Zèya App
09.2024 - 02.2025
Senior Host
The Ritz London
02.2024 - 01.2025
Brand & Partnerships Executive
Saffronart
11.2022 - 10.2023
Client Relations Coordinator
Ogilvy
08.2017 - 10.2020
MBA - International Marketing
Coventry University London
Bachelor’s Degree - Journalism & Mass Communication (Business/Corporate Communications, Public Relations)
Institution of Management Studies