Prerana Reddy
Hyderabad ,India
Summary
Recent graduate with an Honours degree in Bachelor of Business Administration, specialising in Marketing. A highly motivated individual with strong experience in executing digital and offline marketing campaigns, content creation, customer experience enhancement, and product promotion. Demonstrated success in managing cross-functional teams, working with vendors and stakeholders, and delivering measurable outcomes. Skilled in interpreting marketing KPIs, business development support, and delivering innovative, data-backed solutions aligned with industry standards. Eager to bring a performance-driven approach to strategic marketing initiatives at Mastercard.
Overview
1
1
year of professional experience
Work history
Marketing and Operations Intern
Ariko Fresh Pvt. Ltd.
Hyderabad, India
05.2024 - 07.2024
- Developed and implemented marketing strategies across online and offline channels to increase brand visibility and customer engagement.
- Managed daily operations of social media platforms, created campaigns, and optimised content that boosted audience reach.
- Participated in customer service and sales functions, addressing inquiries and managing calls for enhanced customer experience.
- Supported HR and vendor coordination processes to streamline recruitment and supply chain efforts.
- Managed inventory operations and assisted in cross-functional communication between teams.
Digital Marketing Intern
Acuvate
Hyderabad, India
05.2023 - 08.2023
- Contributed to digital marketing campaign planning and content execution for a variety of B2B clients.
- Produced SEO-driven blog content and coordinated content calendars for LinkedIn and Instagram channels.
- Participated in data analysis and visualization projects using Excel and Power BI to inform marketing decisions.
- Conducted competitor research and performance reviews, supporting senior marketers in strategy development.
- Participated in data analysis and visualisation projects using Excel and Power BI to inform marketing decisions.
Education
Bachelor of Business Administration - Marketing
Heriot-Watt University
Edinburgh 09/2021 - 05/2025
Skills
- Digital Marketing Strategy & Campaign Execution
- Social Media Marketing & Content Creation
- SEO, SEM, and Email Marketing
- End-to-End Product Launch Support
- Marketing Analytics & KPI Measurement
- Customer Engagement & Experience Strategy
- Cross-Functional Team Coordination
- Vendor Management & Client Relationship Handling
- MS Office Suite (Advanced Excel, Word, PowerPoint)
- Tools: Canva, Meta Ads, Mailchimp, Power BI (Basic)
Languages
English
Fluent
Telugu
Native
Professional traits
- Eligible to work in India and internationally; able to apply for business travel visas
- Committed to Mastercard’s security policies, confidentiality standards, and information integrity practices
- Completes all required data protection and information security trainings on schedule
Timeline
Marketing and Operations Intern
Ariko Fresh Pvt. Ltd.
05.2024 - 07.2024
Digital Marketing Intern
Acuvate
05.2023 - 08.2023
Bachelor of Business Administration - Marketing
Heriot-Watt University
09/2021 - 05/2025
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