PRASHANNA GHIMIRE
London
Summary
Agile and results-oriented Digital Marketing Executive with 2+ years of experience in creating and implementing impactful campaigns for events. Proven ability to increase brand awareness, engagement, and website traffic through data-driven strategies and creative content across various social media platforms. Skilled in email marketing, SEO, SEM, and CRM management. Possesses impeccable attention to detail, strategic thinking, and a dash of creative flair. Experienced in social media strategy development, content curation, influencer outreach, and digital advertising. Eager to transfer skills for both B2B & B2C clients while driving commercial success through innovative marketing solutions.
Overview
3
3
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Digital marketing consultant (Remote/Part-time)
Shree Polythene and plastics
Kathmandu, Nepal
05.2022 - Current
- Achieved a 15% increase in website traffic through content strategy and efficient calendar management
- Enhanced marketing performance with emotionally resonant, data-driven content and insights.
- Led end-to-end digital marketing strategy, driving consistent business growth and market recognition.
- Crafted innovative policies, demonstrating strategic acumen for dynamic, sustainable expansion.
- Conducted market research and data analysis to inform digital marketing strategies, resulting in improved campaign performance and audience engagement.
PPC executive (Remote/Part-Time)
Halo Makeup Studio
Ktm
01.2024 - Current
- Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
- Achieved an increase of 14% message conversion rate in Meta Ads from 8% through targeted ad runs.
- Compiled and reviewed consumer data on patterns and preferences for marketing information.
- Conducted market research to understand customer base and enhance brand messaging and tone.
Digital Marketing Executive (B2C)
Hounslow Golf Park
London
05.2023 - 11.2023
- Boosted Facebook reach by 10.7% and Instagram reach by 14.8% in 2 months, enhancing brand presence on 3+ social platforms by integrating SEO and Adwords into Google Analytics for a +19% surge in customer interaction
- Crafted 100+ customer personas through customer engagement, bolstering engagement marketing via email campaigns and expanding the database by 13.3%, resulting in 3% revenue growth through local collaborations
- Designed visually appealing marketing collateral using Canva and Cap-Cut, including graphics, infographics, and video content, to enhance brand identity and engagement
- Managed Google and Meta Ad campaigns, optimizing ad spends to achieve a 6% increase in click-through rates by collaborating with paid media agencies to plan and execute monthly virtual golf tournaments
- Ran paid ads for all social media channels on a weekly to monthly basis based on well-designed campaigns, resulting in an estimated retention of customer engagement +8% on Meta social platforms
- Initiated and executed A/B testing on Active campaign to analyze and improve the open email rates, resulting in a noticeable improvement on email open rates from 22% to 34% on average
- Implemented strategies to enhance customer satisfaction through personalized email marketing campaigns and responsive social media engagement, resulting in increased customer retention and loyalty.
Content Writer/Marketing Account Executive (B2B)
Glassdust Digital
Kathmandu
12.2020 - 07.2021
- Led collaborative efforts with the creative team and project managers to manage social media, aligning with client objectives while maintaining long-lasting relationships
- Managed accounts and multi-channel marketing campaigns for brands like Mahindra, Skoda, Samsung, Smart, and e-commerce fashion by following correct brand guidelines, budget management, and focused on customer and client insights
- Implemented a comprehensive campaign strategy with the clients and internal team for new product launches
- Maintained brand compliance and tone of voice across all marketing channels, ensuring consistency with brand guidelines and enhancing brand perception
- Generated 20-50 weekly copies, including PR blogs, captions, ad scripts, influencer content, and campaign plans
- Ensured grammatical correctness and brand consistency in all marketing materials by meticulously proofreading and editing copy for digital and print collateral
- Identified and developed compelling brand stories for internal and external communication, resulting in increased engagement and brand recognition
- Planned and executed virtual events such as product launches for CG beverage holding to drive awareness in the midst of COVID lockdown
- Enhanced customer service through email marketing, live chat, and social media, consistently exceeding satisfaction targets while constantly meeting deadlines.
Freelancing Projects
Hydro-cleansing
London
- Achieved 3.7% follower growth in a month through impactful content creation and efficient writing processes
- Succeeded in LinkedIn recruitment via PPC, optimizing reach with Hootsuite and Facebook Analytics.
Education
MSC - International Management - Marketing
Royal Holloway University of London
Egham, Surrey 09.2021 - 09.2022
Bachelor of Arts in International Relations - minor in Media and Communications
Webster University
Thailand 01.2016 - 12.2019
BA in IR with Minor in Media and Communications - Study Abroad Programme
Webster University Geneva
Switzerland 01.2019 - 12.2019
Skills
- Product Marketing
- Event Planning and Coordination
- CRM Support
- Budget Coordination
- Communication Skills
- Project Management
- Social Media Management
- Content Creation
- SEO and SEM
- Ads Management and Engagement
- Email Marketing
- Content Strategy Development
- A/B Testing for Optimisation
- Marketing Analytics
- Data Analysis
- Copywriting
- Detail-oriented
- Editing and Proof-Reading
- Stakeholder Management
- Campaign Planning
- Digital Strategy Development
- Audience Targeting
- Trend Awareness
- Collaboration
- Time Management
Certification
- Salesforce Sales Operations Professional Certificate, Coursera, Salesforce
- Foundations of Digital Marketing and E-commerce, Coursera, Google
- Attract and Engage Customers with Digital Marketing, Coursera, Google
Languages
Nepali - Native
English – Fluent
Hindi - Fluent
Thai - Beginner
Timeline
PPC executive (Remote/Part-Time)
Halo Makeup Studio
01.2024 - Current
Digital Marketing Executive (B2C)
Hounslow Golf Park
05.2023 - 11.2023
Digital marketing consultant (Remote/Part-time)
Shree Polythene and plastics
05.2022 - Current
MSC - International Management - Marketing
Royal Holloway University of London
09.2021 - 09.2022
Content Writer/Marketing Account Executive (B2B)
Glassdust Digital
12.2020 - 07.2021
BA in IR with Minor in Media and Communications - Study Abroad Programme
Webster University Geneva
01.2019 - 12.2019
Bachelor of Arts in International Relations - minor in Media and Communications
Webster University
01.2016 - 12.2019
Freelancing Projects
Hydro-cleansing
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