Imaginative digital marketing executive with exemplary credentials in marketing and digital media. Proven achiever in navigating social media and using marketing tools to build digital presence. Solid communication and interpersonal skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Hi, I’m
Prashanna Ghimire
Digital Marketer
Islington
Summary
Overview
4
years of professional experience
1
year of post-secondary education
2
Certifications
4
Languages
Work History
Hounslow Golf ParkLondon
Digital Marketing Executive
05.2023 - Current
Job overview
- Planned and scheduled niche-specific social media content, achieving 10.7% & 14.8% reach on Facebook and Instagram respectively in 2 months organically
- Create and schedule 10-15 emails, social media posts/videos and performance review on weekly basis to improve email marketing and social media marketing campaigns
- Grew audience and promoted brand awareness among target and new audiences on 3+ social media platforms By creating content, copywriting and ad management
- Reported on effectiveness of digital marketing strategies on periodic basis, offering insights and proposing changes
- Worked on collecting 100+ customer personas by surveying, serving and engaging with customers F2F
- Created email blast campaigns to target key customers and segmented into delivering tailored retention, conversion and activation campaigns with maximum impact
- Collaborated with local business, schools, universities to promote business by promoting various offers, promotions to maintain local business branding and grew new customer database by 13.3%
- Worked closely with the operation, management, outsource marketing agency to implement latest findings from data and analytics to generate new campaign ideas and execution
- Managed calendar for multiple CRM channels like GA, SalesForce, Meta suite for tracking progress and reporting results
- Shared actionable insights gained by scrutinising campaign results to help inform strategy and optimisation.
Multiple ClientsLondon
Content Specialist
05.2021 - Current
Job overview
- Took on clients from multi-industries like: Fashion, Automobile, Charitable Foundation, Plastic and polythene manufacture, Water and Sanitation service provider
- Collaborated with writing team and content manager to develop strategic content and developed original content through social listening and independent sources.
- Developed key word and SEO guidelines to boost web traffic
- Managed editorial and content calendar to produce timely content including PPC, Ad boost, Lead generation ad campaigns
- Produced engaging headlines and captions to capture target audience
- Conducted research on assigned topics, generating comprehensive, factual content
- Analysed paid and organic content and Ad runs in social media and website data to enhance Return On Investment (ROI)
- Drafted product and services descriptions, blogs and PR for clients
- Worked with customer account managers to find best-fit candidates for openings to hire marketing team by using LinkedIn paid ads for ShreePolythene and plastics
- Enhanced target market reach through tactical social media advertising for Hydro-cleansing London which led in 3.7% followers increase in one month
- Assist on organizing LinkedIn recruitment campaign for Hydro-Cleansing London through PPC, and scheduled daily content on company's page by using tools like Hoot-suite, Facebook analytics, TikTok and YouTube creator studio
- Wrote and edited PR blogs from for Hydro-cleansing's website
- Implemented posting schedule, considering web traffic and customer engagement metrics for optimum results of increased traffic on website by2%
- Assisted businesses with setting up marketing policies and programs for consistent growth for example developed entire marketing strategy for digital presence for Shree Polythene and Plastic, Nepal
- Wrote engaging, entertaining and informative media scripts for different uses
- Built customer rapport by providing friendly, genuine service, for a week while marketing fundraising campaign for London Air Ambulance Charity
- Planned and implemented multi-channel digital marketing strategies to boost traffic and conversions
- Optimised paid advertising campaigns by analysing data and constantly changing strategies.
GlassdustDigital
Copywriter and account executive
12.2019 - 07.2020
Job overview
- Conducted and collaborated with head of creative team and project managers to manage multiple social media pages as per client requirements, content standards and sales objectives; developed analytical social media performance reports
- Wrote and edited about 20 to 50 copy contents each week such as PR blogs, captions for daily posts, short ad video scripts, Influencer scripts, campaign plans, website content and subscriber emails
- Promoted from Content Writer to Client Servicing Assistant to handling multiple clients and creative team of 6 on daily basis by organizing meetings, giving presentations on new and on-going campaign along with handling phone calls and email marketing for clients like Mahindra Automobile, Skoda Nepal and Fashion department in e-commerce site
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach by playing instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs
- Created KPI reports before and after campaign run on all social media platforms for clients which showed 700K increase on clients website in span of 3 months through brand endorsement PR campaigns
- Coordinated between clients and project managers to develop ideas, target discussion, interpreted brand guidelines and executed plans to meet campaign goals
- Enhanced target market reach through tactical social media advertising which included both organic, paid and PPC for clients like Skoda Nepal for lead gen on their Kushaq release campaign through influencer marketing
- Researched competitor websites, identifying opportunities to improve client website performance by creating monthly analytical reports
- Researched SEO keywords to develop strategies aligning with client goals
- Sustained continuous improvement by implementing customer interface management systems through email marketing, live chat services and social media
- Collaborated with staff members to enhance customer service experience and exceed client satisfaction rate targets
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals
- Followed up on unresolved client issues to investigate and resolve problems
- Managed total department call volume of 10-15 per day
The Kathmandu PostKathmandu
Intern - Lifestyle and Entertainment
01.2020 - 04.2020
Job overview
- Post – kathmandu
- Collaborated with senior editors on following through stories, gathering information through sources and leads to write lifestyle based articles and annual PR reports for well established companies including Ncell telecommunications (top telecommunication company in Nepal)
- Published 3 articles independently by applying understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories
- Conducted research and gathered information from multiple sources to present clear results
- Maintained and developed strong interest, passion and expertise in media and entertainment section
- Connected with key public figures in entertainment business to enrich stories with unique details and insights
- Successfully delivered on tasks within tight deadlines
Education
Royal Holloway, University of London
Master of Science from International Management
09.2021 - 9 2022
University Overview
in Human Resource Management, entrepreneurship and business management, digital marketing, and SDGs within multinational companies
Knowledge gained in managing and motivating employees effectively, creating and running successful businesses, developing digital marketing strategies, and promoting sustainability and corporate social responsibility
Equipped with versatility and readiness to take on a variety of challenges in the business world
Webster University
Bachelor of Arts from International Relations
01.2016 - 12 2019
University Overview
· Executive member of Media and
communication
· President of Webster Creative Club
· Vice president of Webster Rotract Club
under supervision of Rotract Club
Bangkok
· Strong foundation in the principles of
global business, including cross- cultural communication, international trade, and global management strategies
· Skills in communication and media production, including social media, digital marketing, and video production
· Developed ability to analyze and interpret complex business situations, develop effective strategies, and communicate them to diverse audiences
· Practical skills in marketing research, project management, and media production
· Demonstrates critical thinking, effective communication, and adaptability in different situations, essential in today's global business environment
Webster UniversityGeneva
Bachelor of Arts from International Relations
01.2019 - 12.2019
University Overview
- Member and researcher of Webster Geneva Media and Communication Club
- Gained valuable international experience and exposure to different cultures, while also developing my skills in communication and global business
- Participated in various cultural and professional activities, including networking events, internships, and field trips
- Gained a more global perspective on business and communication, as well as practical skills that are essential in today's interconnected world
- Transformative and enriching educational opportunity that helped me to grow both personally and professionally
Skills
Proficient with Msundefined
Certification
Sales and CRM Overview
Timeline
Sales and CRM Overview
08-2023
Foundations of Digital Marketing and E-commerce
08-2023
Digital Marketing Executive
Hounslow Golf Park
05.2023 - Current
Royal Holloway, University of London
Master of Science from International Management
09.2021 - 9 2022
Content Specialist
Multiple Clients
05.2021 - Current
Intern - Lifestyle and Entertainment
The Kathmandu Post
01.2020 - 04.2020
Copywriter and account executive
GlassdustDigital
12.2019 - 07.2020
Webster University
Bachelor of Arts from International Relations
01.2019 - 12.2019
Webster University
Bachelor of Arts from International Relations
01.2016 - 12 2019
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