Prasath Perumal
7 Foley Street, Fenton,STE
Summary
Get a marketing manager position to upgrade my skills and career path in the competitive business environment as a professional. Marketing professionals are successful in campaign development and program management. Forward-thinking and analytical in tracking markets and optimizing strategies for best results. Excels at partnering cross-functionally to generate outstanding results.
Overview
6
6
years of professional experience
Work History
Marketing Executive
Varun Beverage Lanka (Pvt) Ltd
02.2020 - 10.2022
- Guided clients on brand image and ethos to foster winning brand strategy and increase online engagement.
- Delivered top-quality marketing strategy and consultative services with consistently high client satisfaction scores.
- Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
- Lead a high-performing marketing team focused on creative innovation and client satisfaction.
- Conducted market research and analysis to identify emerging opportunities and maintain a competitive market edge.
- Supervised the team and provided ongoing feedback and annual performance reviews to reconcile areas of underperformance.
- Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission.
Assistant Lecturer
ICBT Jaffna Campus
08.2017 - 09.2018
- Tracked student assignments, attendance, and test scores and entered them into an online database to provide real-time progress monitoring.
- Maintained in-depth knowledge to facilitate the achievement of optimum academic results among students.
- Marked and moderated assignments, exam scripts, and other assessment materials requirements, assessing students' skills through practical assignments and in-class tests to increase
- Supervised complex research projects, offering constructive feedback and guidance to produce excellent results.
Temporary Teacher
K/ Pussellawa Hindu National College
03.2017 - 07.2017
- Designed innovative teaching techniques that earned positive feedback by school management.
- Planned lessons according to national standards to cover all requirements and prepare for standardised tests.
- Taught multiple subjects to students with intellectual or emotional disabilities.
- Boosted student success by maximising individual learning, balancing group and individual instruction models to accommodate different academic levels.
District Manager
Softlogic Retail (Pvt) Ltd.
Colombo
08.2016 - 03.2017
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
- Managed team of 32 staff, driving performance with motivational strategies to exceed sales targets.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Supported front-line sales teams with well-coordinated administrative operations.
- Analysed sales reports to identify trends and update strategies.
Education
BBA - Marketing Management
Eastern University Sri Lanka
Sri Lanka 11.2016
Master of Science - Marketing Management
University College Birmingham
trueSkills
- PROFESSIONAL SKILLS
- Microsoft Office 2010 version And Sound Knowledge in SPSS
- Knowledge in Finite Mathematics, Basic Calculus and Business Statistics
- Excellence in creating PowerPoint presentations
- Market research
- Relationship building
- Quantitative and qualitative market research
- Market positioning
Sports And Other Interests
- Good player for Volleyball, Cricket, Badminton, and Chess
- Social services activities & Blood donation
- Conduct workshop & Awareness programs
- Freelancer research writer / content writing
Accomplishments
- Best Paper Presentation Award at the First Student Research Symposium 2015. University of Jaffna.
- Beat Communicating Team Award at Imminent Marketer 2015. University of Sri Jayewardenepura,
- Best Result: 2010 in G.C.E (A/L) at MT/ Rattota Hindu Maha Vidyalaya
Affiliations
- Imminent Marketer 2015, (inter-university marketing challenge).Organized by University of Sri Jayewardenepura, Sri Lanka
- Sri Lanka International University ROMP 2015 (STRANGERS) is organized by University of Sri Jayewardenepura, Sri Lanka.
- Entrepreneurial skills development training program. Organized by Eastern University of Sri Lanka
- Workshop on personality development. Organized by Eastern University of Sri Lanka
- Development Leadership Qualities and Positive Thinking training program. Organized by The Ministry of Higher Educations
Languages
Tamil
First Language
English
Advanced (C1)
C1
Publications
- Influence of Social Media Marketing on Consumer Buying Decision Making, at the First Student Research Symposium 2015. University of Jaffna
- Viral Marketing And Customer Buying Decision Making Process: Special Reference On Mobile Phone’s Brand. at the 3rd International Student Conference on Business 2015. University of Kalaniya
- Social Media Marketing And Consumer Buying Decision Making. at the Faculty of Business Studies Student Forum 2015. Vavuniya campus of the University of Jaffna
- Market Changing According To Customer Preference. for the Thinakural Daily Newspaper on 18th ofOctober, 2015
Non Related Referees
- Mr. Viswanath, Marketing Manager (HOD) at Varun Beverage lanka (Pvt) Ltd . Mobile : +9470-2758739,
- Mr. Dhylan Whittall, Former Asst. Manager Marketing at Varun Beverage Lanka (Pvt) Ltd. Mobile : +9476-1763576,
Timeline
Marketing Executive
Varun Beverage Lanka (Pvt) Ltd
02.2020 - 10.2022
Assistant Lecturer
ICBT Jaffna Campus
08.2017 - 09.2018
Temporary Teacher
K/ Pussellawa Hindu National College
03.2017 - 07.2017
District Manager
Softlogic Retail (Pvt) Ltd.
08.2016 - 03.2017
BBA - Marketing Management
Eastern University Sri Lanka
Master of Science - Marketing Management
University College Birmingham
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