Pragya Sharma
Southampton
Summary
A dynamic and results-driven marketing and communications professional with a Master's in Global Media Management and extensive experience in public relations, digital marketing, and content creation. Adept at developing and executing strategic press campaigns, creating engaging marketing materials, and building strong media relationships. Strong communication skills, proven ability to manage multiple projects, and a passion for the arts.
Overview
4
4
years of professional experience
Work History
Marketing executive
CYBRID
Havant, Hampshire
09.2024 - Current
- Developed and executed strategic marketing plans to support department goals, improving customer engagement across multiple channels.
- Worked cross-functionally with design and content teams to create visually appealing marketing materials aligned with brand guidelines.
- Managed customer segmentation and designed targeted campaigns to drive conversions and audience engagement.
- Collaborated with the sales team to integrate marketing strategies that support lead generation and customer retention.
Marketing and Administration Intern
University of Southampton
Southampton
06.2024 - 08.2024
- Monitored media trends and provided insights to improve social media engagement and visibility.
- Assisted in developing marketing materials, managing press contacts, and maintaining an accurate filing system for internal documents.
- Provided administrative support for ongoing communications projects, contributing to efficient workflow management.
Communication Analyst Intern
Atoma Research
Remote , United Kingdom
07.2023 - 09.2023
- Led brand marketing strategies and enhanced social media presence to increase online visibility.
- Produced SEO friendly content and optimized website performance, demonstrating strong writing and communication skills.
- Supported content creation and distribution strategies for targeted audience engagement.
Art Gallery Assistant
Daniel Besseiche Art Gallery
France, Dinard (Remote)
12.2021 - 07.2022
- Created press materials and exhibition posters, ensuring alignment with gallery branding and exhibition themes.
- Managed artist relationships and assisted in coordinating art sales, contributing to gallery operations.
- Collaborated with international teams to maintain relationships with journalists and media outlets.
Social Media Manager Intern
Danj Entertainment-Delhi Times Fashion Week 2022
Delhi , India
05.2022 - 05.2022
- Managed social media accounts, generating engaging content that increased visibility and follower engagement during the fashion week.
- Collaborated with the team to design promotional campaigns and content, increasing audience interaction and brand exposure.
Social Media and Production Intern
Delhi Times Fashion Week, Talent Factory
Delhi, India
10.2021 - 10.2021
- Developed digital content creation skills for the production team, focusing on creating maximum social media engagement.
- Demonstrated networking skills by handling sponsors and coordinating live plugins during fashion week.
- Managed the Instagram account for the team during the entire fashion week, including creating posts, writing creative copy, and putting it across social media throughout the event.
Marketing Intern
Pinkwynk
Gurugram/Gurgaon, Haryana
08.2021 - 10.2021
- Led marketing efforts that resulted in a 20% increase in sales and a 15% increase in brand visibility.
- Coordinated marketing campaigns and worked with external agencies to ensure high-quality content creation and distribution.
- Contributed to the design of promotional materials and digital content across social media platforms.
Copywriter
Word of Mouth Media
Gurugram/Gurgaon, Haryana
08.2021 - 09.2021
- Demonstrated creative writing abilities by writing complex creative work, including scripts for advertisement campaigns and brand book content, under tight deadlines.
- Collaborated with the creative director and copywriting team, completing client projects from planning to on-time completion.
- Wrote SEO-friendly copy to enhance online visibility and search engine rankings.
Education
Master of Arts - Global Media Management
University of Southampton
Winchester09.2023
Bachelor of Arts - Liberal Arts
NMIMS
Mumbai, India04.2021
GCSEs - Commerce
B.G.S International School
Delhi, India04.2018
Timeline
Marketing executive
CYBRID
09.2024 - Current
Marketing and Administration Intern
University of Southampton
06.2024 - 08.2024
Communication Analyst Intern
Atoma Research
07.2023 - 09.2023
Social Media Manager Intern
Danj Entertainment-Delhi Times Fashion Week 2022
05.2022 - 05.2022
Art Gallery Assistant
Daniel Besseiche Art Gallery
12.2021 - 07.2022
Social Media and Production Intern
Delhi Times Fashion Week, Talent Factory
10.2021 - 10.2021
Copywriter
Word of Mouth Media
08.2021 - 09.2021
Marketing Intern
Pinkwynk
08.2021 - 10.2021
Master of Arts - Global Media Management
University of Southampton
Bachelor of Arts - Liberal Arts
NMIMS
GCSEs - Commerce
B.G.S International School
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