Pradeep Singh Narwal
Leeds
Summary
Marketing Manager with strong expertise in influencer marketing, brand partnerships, and campaign management, driving both brand growth and revenue. Experienced in end-to-end marketing ownership, including strategy, planning, execution, budget management, and performance optimisation. Currently leading influencer, ambassador, and affiliate marketing channels contributing ~40% of total revenue within a £11.5–£12M annual revenue business, with affiliates contributing an additional ~10%. Proven track record in delivering integrated marketing campaigns, strategic partnerships, and large-scale activations that enhance brand visibility and commercial performance.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Marketing Manager – Influencer and Partnerships
Myprotein – The Hut Group
Manchester
2021.07 - 2026.02
- Lead influencer marketing and brand partnerships as acore marketing channel, managing 300+ athlete and influencer portfolio.
- Own full influencer marketing lifecycle, including talent discovery, commercial negotiations, contract management, tailored marketing plans, and renewals.
- Plan and execute integrated marketing campaigns across social, events, community activations, and product launches, aligned with brand and trading objectives.
- Lead strategic brand partnerships across fitness, food, and lifestyle categories, owning partner sourcing, negotiations, and co-branded campaign execution.
- Collaborate with Trading, Commercial, Creative, and Social teams to deliver campaigns against marketing, revenue, and brand KPIs.
- Manage influencer, ambassador, and affiliate marketing channels contributing ~40% of total revenue, with affiliates contributing ~10%.
- Own and manage marketing budgets for the channel, ensuring efficient spend, strong ROI, and continuous optimisation within a £11.5–£12M annual revenue business.
- Launched and scaled Myprotein Move Club India, delivering nationwide marketing activations, athlete events, and community-led brand engagement.
Treasury Specialist
ABB India Limited
Bangalore
2015.12 - 2018.09
- Executed transactions exceeding $100 million, including daily treasury deals of USD 2–3 million.
- Coordinated audits to ensure compliance and accuracy.
- Conducted market analysis to identify cost reduction opportunities.
- Liaised with banks to establish FX limits and enhance operational efficiency.
FX and Commodity Management Specialist
MyForex Eye Limited
New Delhi
2014.06 - 2015.11
- .Managed FX risk advisory and client penetration strategies.
- .Executed multi-currency Treasury deals and advised on market trends and compliance.
- Adhered strictly to compliance regulations, minimising legal risks and liabilities.
- Implemented innovative strategies resulting in substantial business growth.
Education
MA - Sports Business
Leeds Beckett University
Leeds, United Kingdom 2018.01 - 2020.01
MSCommerce - COMMERCE
Maharshi Dayanand University
India 2012.01 - 2014.01
Master of Business Administration - Mastering Digital Marketing in an AI World
London Business School
London 2024.12 - 2025.04
Skills
- Influencer and ambassador leadership
- Brand partnerships and campaigns
- Campaign management
- Commercial negotiation and contracts
- Talent scouting and evaluation
- Affiliate marketing and growth
- Event marketing and community engagement
- Revenue tracking and ROI analysis
- Stakeholder management across functions
- Budget management and performance tracking
Certification
- London Business School, Mastering Digital Marketing in an AI World, Marketing Dec 2024 - Apr 2025
Languages
English (fluent)
Hindi (native speaker)
Interests
Cricket
Timeline
Master of Business Administration - Mastering Digital Marketing in an AI World
London Business School
2024.12 - 2025.04
Marketing Manager – Influencer and Partnerships
Myprotein – The Hut Group
2021.07 - 2026.02
MA - Sports Business
Leeds Beckett University
2018.01 - 2020.01
Treasury Specialist
ABB India Limited
2015.12 - 2018.09
FX and Commodity Management Specialist
MyForex Eye Limited
2014.06 - 2015.11
MSCommerce - COMMERCE
Maharshi Dayanand University
2012.01 - 2014.01